goodnature.ca website review

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

Shopify costs a phone 103 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (Shopify, useamp.com and Hexton and others), adding 842 KiB and 223 ms of main-thread time.

6 images could be 141 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 189 KiB of JavaScript is downloaded but never used on this page.

10 files are served with short cache lifetimes, so returning visitors download them again (122 KiB).

1 long task block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 9.5 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Your homepage downloads 2.6 MB in 368 requests on a phone: other files 1.3 MB (212), scripts 706 KiB (110) and images 267 KiB (9). Under 2 MB keeps phones on slow connections fast.

Photo_Smart_SideOn_BlueWall.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 87.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 dropdown has no label.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

button, link, and menuitem elements do not have accessible names. (1 element).

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your title is 86 characters, so Google will cut it off around 60: “Goodnature Canada | Self Resetting Rat, Mice, and Squirrel Traps – Goodnature - Canada”.

Your <h1> is empty.

The homepage links to 49 pages on goodnature.ca and 1 external page.

https://goodnature.ca/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://goodnature.ca/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://goodnature.ca/collections/traps and https://goodnature.ca/collections/shop all use the title “Goodnature Products | Humane Automatic Traps | Goodnature Canada – Go…”. Search engines can't tell which page to show for a search, so each competes with the others.

https://goodnature.ca/blogs/success-stories, https://goodnature.ca/pages/installer-locator-canada and https://goodnature.ca/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://goodnature.ca/collections/traps and https://goodnature.ca/collections/shop use the same meta description. A description written for each page earns more clicks.

https://goodnature.ca/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://goodnature.ca/pages/installer-locator-canada has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 555 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.