goodson.com website review

8 third-party services load with your homepage (Google Tag Manager, Clarity and Klaviyo and others), adding 1.2 MB and 986 ms of main-thread time.

Your mobile performance score is 87. Pages that score under 90 lose visitors before the first paint.

Google Tag Manager costs a phone 579 ms of main-thread work and 709 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 512 KiB of JavaScript is downloaded but never used on this page.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

11 long tasks block the main thread while loading, the longest for 300 ms. During a long task the page ignores taps.

A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 files are served with short cache lifetimes, so returning visitors download them again (154 KiB).

5 images could be 75 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

About 24 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

Scripts block taps and scrolling for 477 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 3.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 90 ms to 106 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.9 MB in 264 requests on a phone: scripts 1.4 MB (57), other files 1.0 MB (175) and images 251 KiB (24). Under 2 MB keeps phones on slow connections fast.

Untitled_-_2025-12-18T153817.605_400x.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some list items are not inside a list.

11 elements hidden from screen readers can still receive keyboard focus.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 416 pages on goodson.com and 8 external pages.

https://goodson.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://goodson.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://goodson.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://goodson.com/blogs/goodson-gazette/tagged/tech-lab-tuesday and https://goodson.com/blogs/goodson-gazette/tagged/tech-notes use the same meta description. A description written for each page earns more clicks.

https://goodson.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 195 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=148000280&tm=gtm002&Ver=2&mid=56a7dff1-692d-4a71-9096-4f6f83971c93&bo=1&sid=884d88c0dd0d11f1a135d37409f72cc9&vid=884dc980dd0d11f1b968f935b7a2cdc1&vids=1&msclkid=N&gtm_.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 image is served at too low a resolution for sharp phone screens.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 320 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.