gradybabyco.com website review

37 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.3 s.

About 767 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

9 images could be 638 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

8 third-party services load with your homepage (Squarespace, Google Tag Manager and Facebook and others), adding 3.0 MB and 956 ms of main-thread time.

13 files are served with short cache lifetimes, so returning visitors download them again (143 KiB).

Squarespace costs a phone 599 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 1,012 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Adobe TypeKit costs a phone 6 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 137 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 215 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “55B416B4-EB18-4153-80F1-04949F404857.jpg”.

The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Scripts block taps and scrolling for 358 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 101 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.2 MB in 153 requests on a phone: scripts 1.6 MB (51), images 1.0 MB (32) and fonts 305 KiB (16). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example gb_boy_logo_blue+3.PNG at 1,500 px wide, shown at 100 px. Resized copies would save about 104 KiB.

3 images further down the page (302 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.91 g of CO₂e: 109.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 visible links have no text or label, so screen readers cannot say where they go.

Your title is only 13 characters: “Grady Baby Co”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5bcf152d34c4e2cc540…”.

The homepage links to 33 pages on gradybabyco.com and 1 external page.

Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.gradybabyco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.gradybabyco.com/about, https://www.gradybabyco.com/shop, https://www.gradybabyco.com/press, https://www.gradybabyco.com/contact, https://www.gradybabyco.com/shop/ina2bovnh2qdshvf8ddxblucv7p4e5-hjdde-jm298-pax2l-zr4aa-5cz6f-wrs8x-pzflh-l6tfx-3k2sk-ctxff-h48dc-jgh27-fh9mf and https://www.gradybabyco.com/privacypolicy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.gradybabyco.com/press, https://www.gradybabyco.com/contact, https://www.gradybabyco.com/shop/ina2bovnh2qdshvf8ddxblucv7p4e5-hjdde-ba4s3-22222-tknj2-lst8d-ktnz6-ctfmm-rn7g3 and https://www.gradybabyco.com/shop/ina2bovnh2qdshvf8ddxblucv7p4e5-hjdde-jm298-pax2l-zr4aa-5cz6f-wrs8x-pzflh-l6tfx-3k2sk-ctxff-h48dc-jgh27-fh9mf have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 8 pages linked from your homepage and read each the way a search engine does.

1 image failed to load on a phone, for example https://d.adroll.com/uev/SUQ356VN3RHFXFG6TZXGC7/ZKE7PMPN6NFUTATICC6K6D/?adroll_tpc=lx3%3Dlex-875dcf7e-8824-4efd-8dd5-36b3b8e5e127&af0=0fe6f973&adroll_fpc=b885d70a3dfa0c9478283896b4957aab-1794558916896.

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/sitecss/5bcf152d34c4e2cc540a9390/163/5bdfc14d40ec9a…”.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage has only about 93 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.