Website review, no card needed

graph.digital logo

graph.digital website review

Visit site (opens in a new tab)Reviewed 21 October 202615 issues · 85 checks

This review found 15 issues worth fixing on graph.digital, 1 of them high impact, across 85 checks. The most urgent: no DMARC policy. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of graph.digital (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. graph.digital at 0.4 s0.4 s
  2. graph.digital at 0.8 s0.8 s
  3. graph.digital at 1.1 s1.1 s
  4. graph.digital at 1.5 s1.5 s
  5. graph.digital at 1.9 s1.9 s
  6. graph.digital at 2.3 s2.3 s
  7. graph.digital at 2.6 s2.6 s
  8. graph.digital at 3.0 s3.0 s

graph.digital does not allow embedding, so this is Google's rendering of the page.

Speed

1 to fix91
  • Reduce unused JavaScript

    450 ms · 77 KiB

    About 77 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    150 ms · 102 KiB

    2 images could be 102 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Clarity and Cloudflare and others), adding 274 KiB and 197 ms of main-thread time.

  • Render-blocking requests

    150 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 65 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    21 KiB

    About 21 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    17 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 91

    91/100

    Your mobile performance score is 91 (desktop: 98). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 238 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix89
  • Largest Contentful Paint: 3.4 s

    3.4 s

    Your largest element takes 3.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Growth engineered for competitive markets.”.

  • Time to Interactive: 4.6 s

    4.6 s

    The page becomes fully interactive after 4.6 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.7 s

    1.7 s

    Visually, the page fills in at 1.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 17 ms

    17 ms

    Scripts block the page for only 17 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image in older formats

    1 image (37 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.1 g of CO₂ per visit

    0.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.14 g of CO₂e: 16.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 504 KiB in 28 requests

    504 KiB

    Your homepage downloads 504 KiB in 28 requests on a phone: scripts 235 KiB (7), images 170 KiB (7) and stylesheets 42 KiB (5). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (276 characters)

    Your meta description is 276 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 139 internal links, 1 external

    The homepage links to 139 pages on graph.digital and 1 external page.

5 checks passed
  • One H1 headline

    Your main headline reads: “Growth engineered for competitive markets.”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Graph Digital - Growth Agency & AI Consultancy.”.

  • Canonical URL set

    The canonical URL is https://graph.digital/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://graph.digital/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (960 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (10 KiB, 38 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    /industries is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 70 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    15 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (graph.digital).

  • Valid certificate (82 days left)

    The certificate from Let's Encrypt · YE2 verifies for graph.digital and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://graph.digital redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 41 links work

    All 41 links checked from your homepage (40 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    graph.digital has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    graph.digital's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 7 years old

    7 years

    graph.digital was registered in Mar 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    graph.digital is registered until Mar 2027.

Content and conversion

4 to fix71
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 17 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 572 words of copy

    The homepage carries about 572 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a strategy call”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Request a private briefing” and “Request a strategy call”.

  • Analytics in place

    Analytics detected: Google Analytics, Microsoft Clarity and Cloudflare Web Analytics.

Email authentication

2 to fix35
  • No DMARC policy

    graph.digital has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Astro
Analytics
Google Analytics | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 15 issues on graph.digital, including 4 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25