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graphicallyspeaking.ca website review

Visit site (opens in a new tab)Reviewed 5 November 202625 issues · 90 checks

This review found 25 issues worth fixing on graphicallyspeaking.ca, 8 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

5 to fix62
  • Render-blocking requests

    4.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.1 s.

  • Reduce unused JavaScript

    1.4 s · 312 KiB

    About 312 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 152 KiB

    About 152 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 183 ms

    183 ms

    Google Tag Manager costs a phone 183 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Clarity and LinkedIn Ads and others), adding 379 KiB and 258 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Improve image delivery

    64 KiB

    1 image could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    24 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 487 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix70
  • First Contentful Paint: 6.2 s

    6.2 s

    The first text or image appears after 6.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “For businesses & organizations that sell, serve, and inspir…”.

  • Time to Interactive: 8.9 s

    8.9 s

    The page becomes fully interactive after 8.9 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 55 ms

    55 ms

    Scripts block the page for only 55 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image in older formats

    1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.33 g of CO₂e: 39.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.2 MB in 43 requests

    1.2 MB

    Your homepage downloads 1.2 MB in 43 requests on a phone: scripts 651 KiB (10), fonts 168 KiB (6) and stylesheets 168 KiB (2). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8894
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Web Design & eCommerce Development Agency Vancouver | Graphically Speaking”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.graphicallyspeaking.ca/sitemap.xml, so Google discovers your pages only by following links.

  • 108 internal links, 6 external

    The homepage links to 108 pages on graphicallyspeaking.ca and 6 external pages.

5 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Top Vancouver web design, web development, and B2B eCommerce agency. Drive growth with SEO-focused, conversion-driven d…”.

  • One H1 headline

    Your main headline reads: “Award-Winning Digital Agency in Vancouver, BC”.

  • Canonical URL set

    The canonical URL is https://www.graphicallyspeaking.ca/.

  • Structured data in place

    Structured data found: Organization and SiteNavigationElement.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (590 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 6 pages without a meta description

    /analysis/canadian-footwear, /analysis/pebt-public-education-benefits-trust, /analysis/kerr-wood-leidal-engineering, /analysis/town-of-ladysmith, /analysis/canada-medical and /analysis/iabc-british-columbia have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example /services/web-design-and-development, whose canonical is /services/website-design. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 6 pages without an H1

    /analysis/canadian-footwear, /analysis/pebt-public-education-benefits-trust, /analysis/kerr-wood-leidal-engineering, /analysis/town-of-ladysmith, /analysis/canada-medical and /analysis/iabc-british-columbia have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    /services/web-design-and-development, /services/digital-marketing-and-seo, /services/integrations, /about-us and /solutions/ecommerce/shopify-plus took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (graphicallyspeaking.ca).

  • Valid certificate (56 days left)

    The certificate from Google Trust Services · WE1 verifies for graphicallyspeaking.ca and is valid for another 56 days.

  • http:// redirects to https

    http://graphicallyspeaking.ca redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors; 11 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    graphicallyspeaking.ca's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 25 years old

    25 years

    graphicallyspeaking.ca was registered in Feb 2001 through easyDNS Technologies Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, digicert.com, letsencrypt.org and pki.goog to issue certificates for graphicallyspeaking.ca, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2028

    graphicallyspeaking.ca is registered until Feb 2028.

Content and conversion

2 to fix70
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 3 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 391 words of copy

    The homepage carries about 391 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Request a Free Consultation”, “Contact Us” and “Contact”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be graphicallyspeaking.ca is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:transmail.net ip4:51.222.87.36 ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Cloudflare

Company

Headquarters
Vancouver

Upkeep, stack, hiring and company data from programmable.info

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