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graviet.co website review

Visit site (opens in a new tab)Reviewed 11 November 202626 issues · 71 checks

This review found 26 issues worth fixing on graviet.co, 11 of them high impact, across 71 checks. The most urgent: page weight: 11.2 MB in 220 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s759 msMay 23Nov 7917 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026841 ms
May 30, 2026832 ms
Jun 6, 2026834 ms
Jun 13, 2026825 ms
Jun 20, 2026831 ms
Jun 27, 2026988 ms
Jul 4, 20261.0 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.1 s
Oct 17, 2026839 ms
Oct 24, 2026814 ms
Oct 31, 2026906 ms
Nov 7, 2026917 ms
Real-visitor tap response (INP)75th percentile, phones
98 ms69 msMay 23Nov 795 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202672 ms
May 30, 202679 ms
Jun 6, 202686 ms
Jun 13, 202687 ms
Jun 20, 202689 ms
Jun 27, 202689 ms
Jul 4, 202687 ms
Jul 11, 202693 ms
Jul 18, 202690 ms
Jul 25, 202695 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202687 ms
Aug 22, 202689 ms
Aug 29, 202691 ms
Sep 5, 202689 ms
Oct 17, 202687 ms
Oct 24, 202694 ms
Oct 31, 202695 ms
Nov 7, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of graviet.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. graviet.co at 0.5 s0.5 s
  2. graviet.co at 0.9 s0.9 s
  3. graviet.co at 1.4 s1.4 s
  4. graviet.co at 1.8 s1.8 s
  5. graviet.co at 2.3 s2.3 s
  6. graviet.co at 2.8 s2.8 s
  7. graviet.co at 3.2 s3.2 s
  8. graviet.co at 3.7 s3.7 s

Speed

4 to fix63
  • Main-thread work: 6.7 s

    A phone's processor spends 6.7 s on main-thread work while loading, 6.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (pop-convert.com, Mailchimp and nfcube.com and others), adding 1.7 MB and 85 ms of main-thread time.

  • pop-convert.com adds 77 ms

    77 ms

    pop-convert.com costs a phone 77 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    138 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).

  • Reduce unused JavaScript

    75 KiB

    About 75 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 48.2 s

    48.2 s

    Your largest element takes 48.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 22.9 s

    22.9 s

    Visually, the page fills in at 22.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 48.2 s

    48.2 s

    The page becomes fully interactive after 48.2 s. Good is under 3.8 s.

  • Tap response (INP) got 26% slower for real visitors

    +26%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 72 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.7 s

    0.7 s

    Real visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 365 ms

    365 ms

    Real visitors wait 365 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix55
  • Page weight: 11.2 MB in 220 requests

    11.2 MB

    Your homepage downloads 11.2 MB in 220 requests on a phone: images 9.7 MB (5), other files 971 KiB (154) and scripts 394 KiB (50). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 8.2 MB together. On a phone connection a single image that size takes seconds.

  • About 3.2 g of CO₂ per visit

    3.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.17 g of CO₂e: 380.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8593
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9283
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (14 characters)

    Your title is only 14 characters: “Graviet - Home”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 15 internal links, 2 external

    The homepage links to 15 pages on graviet.co and 2 external pages.

6 checks passed
  • Meta description: 112 characters

    Your meta description is 112 characters: “Graviet - a custom ready-to-wear unisex apparel and accessory label founded by Mada Graviet and Bella Beckstead.”.

  • Canonical URL set

    The canonical URL is https://graviet.co/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://graviet.co/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.

  • llms.txt published

    The site publishes https://graviet.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 2 pages without a meta description

    https://graviet.co/pages/about and https://graviet.co/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages share a meta description

    https://graviet.co/collections/all and https://graviet.co/collections/sept-collection use the same meta description. A description written for each page earns more clicks.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 8 small tap targets

    8 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “getElementHeight is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 45 words

    The homepage has only about 45 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop” and “Contact”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at graviet.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

chimpstatic.com · pop-convert.com · nfcube.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on graviet.co, including 9 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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