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gravitypope.com website review

Visit site (opens in a new tab)Reviewed 5 November 202632 issues · 103 checks

This review found 32 issues worth fixing on gravitypope.com, 11 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.7 s
May 23, 20262.8 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
134 ms106 msMay 16Oct 31113 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026131 ms
May 23, 2026112 ms
May 30, 2026109 ms
Jun 6, 2026111 ms
Jun 13, 2026113 ms
Jun 20, 2026114 ms
Jun 27, 2026116 ms
Jul 4, 2026119 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026121 ms
Aug 1, 2026120 ms
Aug 8, 2026121 ms
Aug 15, 2026121 ms
Aug 22, 2026121 ms
Aug 29, 2026121 ms
Sep 5, 2026120 ms
Sep 12, 2026117 ms
Sep 19, 2026116 ms
Sep 26, 2026114 ms
Oct 3, 2026114 ms
Oct 10, 2026115 ms
Oct 17, 2026113 ms
Oct 24, 2026113 ms
Oct 31, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gravitypope.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gravitypope.com at 0.8 s0.8 s
  2. gravitypope.com at 1.7 s1.7 s
  3. gravitypope.com at 2.5 s2.5 s
  4. gravitypope.com at 3.4 s3.4 s
  5. gravitypope.com at 4.2 s4.2 s
  6. gravitypope.com at 5.1 s5.1 s
  7. gravitypope.com at 5.9 s5.9 s
  8. gravitypope.com at 6.8 s6.8 s

gravitypope.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix45
  • Render-blocking requests

    1.6 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    780 ms · 837 KiB

    About 837 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 780 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.5 MB and 576 ms of main-thread time.

  • Improve image delivery

    450 ms · 216 KiB

    6 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 350 ms. During a long task the page ignores taps.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 223 ms

    223 ms

    Google Tag Manager costs a phone 223 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,901 HTML elements

    The page has 1,901 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 128 ms

    128 ms

    Shopify costs a phone 128 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 65 ms

    65 ms

    tidio.co costs a phone 65 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    200 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Use efficient cache lifetimes

    109 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (109 KiB).

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    1 KiB

    1 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Up to 30% Off”.

  • Time to Interactive: 15.2 s

    15.2 s

    The page becomes fully interactive after 15.2 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 791 ms

    791 ms

    Scripts block taps and scrolling for 791 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 131 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 100 ms

    100 ms

    Real visitors wait 100 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 298 ms

    298 ms

    Real visitors wait 298 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 31% faster for real visitors

    -31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.035

    0.035

    The layout barely moves while loading (CLS 0.035, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 4.0 MB in 201 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 201 requests on a phone: scripts 2.0 MB (75), images 1.0 MB (38) and other files 715 KiB (74). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    c_TOAST_knitwear.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8892
  • Scrollable region must have keyboard access (8 elements)

    Scrollable region must have keyboard access: 8 elements on the page fail this check, rated serious by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 84 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Gravity Pope” and “Featured Designer — Wax London”). One clear main headline is easier for people and search engines.

  • 499 internal links, 15 external

    The homepage links to 499 pages on gravitypope.com and 15 external pages.

6 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Shop over 200 footwear and clothing brands for women and men. Receive free shipping on designer shoes, boots, sandals, …”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “gravitypope.com: Designer shoes and clothes for women and men”.

  • Canonical URL set

    The canonical URL is https://www.gravitypope.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gravitypope.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,214 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    1 page of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 1 page that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=97120603&tm=shpfy_ui&Ver=2&mid=58bbbd02-af88-4800-8aa1-55e808964885&bo=1&sid=b79a4010d96c11f1ae2c03905552f717&vid=b79a6d50d96c11f18cea83ca8478725a&vids=1&msclkid=N&pid.

  • 17 small tap targets

    17 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gravitypope.com).

  • Valid certificate (38 days left)

    The certificate from Let's Encrypt · YE2 verifies for gravitypope.com and is valid for another 38 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://gravitypope.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    gravitypope.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gravitypope.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    gravitypope.com was registered in Oct 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2031

    gravitypope.com is registered until Oct 2031.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 341 words of copy

    The homepage carries about 341 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Footwear” and “Shop Clothing”.

  • 36 calls to action

    The homepage has 36 calls to action, for example “Shop All”, “Shop Womens” and “Shop Mens”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:servers.mcsv.net include:shops.shopify.com include:autotask.net include:spf.protection.outlook.com inclu…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

  • Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Storelock · Swym Wishlist Plus · nofraud.com · chimpstatic.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Cloudflare

Hiring

Hiring
3 open roles
Job board
careers page

Company

Headquarters
Edmonton

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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