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gravityglobal.com website review

Visit site (opens in a new tab)Reviewed 1 November 202628 issues · 100 checks

This review found 28 issues worth fixing on gravityglobal.com, 6 of them high impact, across 100 checks. The most urgent: page weight: 11.4 MB in 99 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.8 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.1 s
May 16, 20263.0 s
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.6 s
Aug 1, 20262.7 s
Aug 8, 20262.6 s
Aug 15, 20262.4 s
Aug 22, 20262.2 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.2 s
Oct 17, 20262.4 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
154 ms100 msMay 9Oct 24128 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026120 ms
May 16, 2026120 ms
May 23, 2026128 ms
May 30, 2026127 ms
Jun 6, 2026124 ms
Jun 13, 2026138 ms
Jun 20, 2026136 ms
Jun 27, 2026135 ms
Jul 4, 2026126 ms
Jul 11, 2026111 ms
Jul 18, 2026107 ms
Jul 25, 2026106 ms
Aug 1, 2026107 ms
Aug 8, 2026114 ms
Aug 15, 2026116 ms
Aug 22, 2026120 ms
Aug 29, 2026119 ms
Sep 5, 2026117 ms
Sep 12, 2026137 ms
Sep 19, 2026148 ms
Sep 26, 2026134 ms
Oct 3, 2026134 ms
Oct 10, 2026126 ms
Oct 17, 2026127 ms
Oct 24, 2026128 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of gravityglobal.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. gravityglobal.com at 0.4 s0.4 s
  2. gravityglobal.com at 0.8 s0.8 s
  3. gravityglobal.com at 1.1 s1.1 s
  4. gravityglobal.com at 1.5 s1.5 s
  5. gravityglobal.com at 1.9 s1.9 s
  6. gravityglobal.com at 2.3 s2.3 s
  7. gravityglobal.com at 2.6 s2.6 s
  8. gravityglobal.com at 3.0 s3.0 s

gravityglobal.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix95
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Vimeo and others), adding 11.2 MB and 521 ms of main-thread time.

  • Vimeo adds 95 ms

    95 ms

    Vimeo costs a phone 95 ms of main-thread work and 10.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    529 KiB

    About 529 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    350 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (350 KiB).

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 165 ms

    165 ms

    Google Tag Manager costs a phone 165 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 125 ms

    125 ms

    Hubspot costs a phone 125 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    53 KiB

    About 53 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Mobile performance score: 95

    95/100

    Your mobile performance score is 95. That is in Google's “good” band (90 and up).

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 128 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 549 ms

    549 ms

    Real visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.007

    0.007

    The layout barely moves while loading (CLS 0.007, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 0.9 s

    0.9 s

    Your largest element renders in 0.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “As the world's most awarded marketing agency, Gravity helps…”.

  • Total Blocking Time: 64 ms

    64 ms

    Scripts block the page for only 64 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 11.4 MB in 99 requests

    11.4 MB

    Your homepage downloads 11.4 MB in 99 requests on a phone: other files 9.9 MB (43), scripts 1.2 MB (26) and fonts 94 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • About 3.2 g of CO₂ per visit

    3.24 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.24 g of CO₂e: 388.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8092
  • 4 buttons without a name

    4 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA attributes must conform to valid values (3 elements)

    ARIA attributes must conform to valid values: 3 elements on the page fail this check, rated critical by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 7 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 48 internal links, 4 external

    The homepage links to 48 pages on gravityglobal.com and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Attract Attention. Propel Growth.”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Gravity Global: Award-Winning Marketing & Advertising Agency”.

  • Canonical URL set

    The canonical URL is https://www.gravityglobal.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.gravityglobal.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (847 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /gravitysignals-webinar has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /gravitysignals-webinar has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://a.usbrowserspeed.com/cs?pid=9927063789ae621419534228c1e647c4e99a602c4655bf974acf5926b92fe9e…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    33 of 33 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (gravityglobal.com).

  • Valid certificate (74 days left)

    The certificate from Google Trust Services · WE1 verifies for gravityglobal.com and is valid for another 74 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://gravityglobal.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

  • No CAA record

    gravityglobal.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    gravityglobal.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    gravityglobal.com was registered in Jun 2004 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2034

    gravityglobal.com is registered until Jun 2034.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 795 words of copy

    The homepage carries about 795 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Learn more about Signals”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Contact”, “Learn more about Signals” and “Healthcare - Click to learn more”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf-uk.emailsignatures365.com include:_spf.elasticemail.com include:_…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot and Xandr (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
HubSpot
Framework
jQuery
Analytics
Google Tag Manager
Hosting
HubSpot

Upkeep, stack, hiring and company data from programmable.info

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