Website review, no card needed
graymalin.com website review
Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 110 checks
This review found 40 issues worth fixing on graymalin.com, 11 of them high impact, across 110 checks. The most urgent: page weight: 14.8 MB in 402 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #18,307 of 82,454 reviewed websitesbeats 73%
- #10,850 of 41,100 online storesbeats 67%
- #10,438 of 36,468 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.8 s |
| May 23, 2026 | 3.8 s |
| May 30, 2026 | 3.9 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.5 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 149 ms |
| May 23, 2026 | 146 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 169 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 163 ms |
| Jun 27, 2026 | 162 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 159 ms |
| Jul 25, 2026 | 159 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 163 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 171 ms |
| Sep 12, 2026 | 171 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 172 ms |
| Oct 3, 2026 | 176 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 169 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
graymalin.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Yotpo and rebuyengine.com and others), adding 1.9 MB and 1.4 s of main-thread time.
Reduce unused JavaScript
300 ms · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
150 ms · 819 KiB25 files are served with short cache lifetimes, so returning visitors download them again (819 KiB).
Improve image delivery
832 KiB10 images could be 832 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 392 ms. During a long task the page ignores taps.
Google Tag Manager adds 335 ms
335 msGoogle Tag Manager costs a phone 335 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 275 ms
275 msYotpo costs a phone 275 ms of main-thread work and 462 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,925 HTML elements
The page has 2,925 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 172 ms
172 msrebuyengine.com costs a phone 172 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 101 KiBAbout 101 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
84 KiBPolyfills for old browsers add 84 KiB JavaScript that modern phones do not need.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
33 KiB33 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 28.6 s
28.6 sThe page becomes fully interactive after 28.6 s. Good is under 3.8 s.
Largest Contentful Paint: 6.9 s
6.9 sYour largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FREE FRAMING”.
Total Blocking Time: 866 ms
866 msScripts block taps and scrolling for 866 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 537 ms
537 msReal visitors wait 537 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 37% faster for real visitors
-37%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
Images and page weight
Page weight: 14.8 MB in 402 requests
14.8 MBYour homepage downloads 14.8 MB in 402 requests on a phone: media 8.8 MB (1), scripts 2.5 MB (110) and images 1.3 MB (27). Under 2 MB keeps phones on slow connections fast.
About 4.2 g of CO₂ per visit
4.19 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.19 g of CO₂e: 502.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “FREE FRAMING”). One clear main headline is easier for people and search engines.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
674 internal links, 5 external
The homepage links to 674 pages on graymalin.com and 5 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Shop fine art photography, including aerial beach prints, dog artwork, and more. Make every day a getaway through whims…”.
Title: 46 characters
Your title is a healthy 46 characters: “Gray Malin | Fine Art Photography & Home Décor”.
Canonical URL set
The canonical URL is https://graymalin.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://graymalin.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,349 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
/collections/all, /customer_authentication/redirect and /policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
/collections/all, /customer_authentication/redirect, /policies/shipping-policy, /products/the-glamour-girl and /products/snow-signed-collectors-edition have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/collections/all has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
3 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
6 small tap targets
6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://graymalin.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (graymalin.com).
Valid certificate (69 days left)
The certificate from Let's Encrypt · YE2 verifies for graymalin.com and is valid for another 69 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://graymalin.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
DNSSEC is off
graymalin.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 19 years old
19 yearsgraymalin.com was registered in May 2007 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog, ssl.com, amazon.com and amazonaws.com to issue certificates for graymalin.com, so a mis-issued certificate from anyone else is refused.
Registered until May 2027
graymalin.com is registered until May 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 491 words of copy
The homepage carries about 491 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE SALE”.
31 calls to action
The homepage has 31 calls to action, for example “SHOP”, “Shop All” and “Summer Shop”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be graymalin.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:send.graymalin.com include:graymalin.com include:spf.mtasv.net ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
- Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.
Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.
Apps your storefront loads
Okendo · Crazy Egg · Ground · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Eg Auto Add To Cart · Yotpo Loyalty Rewards · Affirm · rebuyengine.com · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Sacramento
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on graymalin.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.