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greenfield.com website review

Visit site (opens in a new tab)Reviewed 3 November 202629 issues · 98 checks

This review found 29 issues worth fixing on greenfield.com, 6 of them high impact, across 98 checks. The most urgent: page weight: 35.0 MB in 60 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.8 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
99 ms75 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202680 ms
May 23, 202680 ms
May 30, 202678 ms
Jun 6, 202678 ms
Jun 13, 202679 ms
Jun 20, 202683 ms
Jun 27, 202682 ms
Jul 4, 202686 ms
Jul 11, 202688 ms
Jul 18, 202686 ms
Jul 25, 202691 ms
Aug 1, 202691 ms
Aug 8, 202691 ms
Aug 15, 202692 ms
Aug 22, 202694 ms
Aug 29, 202696 ms
Sep 5, 202694 ms
Sep 12, 202694 ms
Sep 19, 202688 ms
Sep 26, 202688 ms
Oct 3, 202691 ms
Oct 10, 202688 ms
Oct 17, 202695 ms
Oct 24, 202693 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of greenfield.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. greenfield.com at 0.4 s0.4 s
  2. greenfield.com at 0.8 s0.8 s
  3. greenfield.com at 1.1 s1.1 s
  4. greenfield.com at 1.5 s1.5 s
  5. greenfield.com at 1.9 s1.9 s
  6. greenfield.com at 2.3 s2.3 s
  7. greenfield.com at 2.6 s2.6 s
  8. greenfield.com at 3.0 s3.0 s

greenfield.com does not allow embedding, so this is Google's rendering of the page.

Speed

5 to fix91
  • Render-blocking requests

    1.6 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Use efficient cache lifetimes

    600 ms · 25.1 MB

    26 files are served with short cache lifetimes, so returning visitors download them again (25.1 MB).

  • Reduce unused JavaScript

    300 ms · 500 KiB

    About 500 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hotjar and Accessibe Accessibility Overlay and others), adding 1.0 MB and 572 ms of main-thread time.

  • Google Tag Manager adds 233 ms

    233 ms

    Google Tag Manager costs a phone 233 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 130 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    46 KiB

    About 46 KiB of CSS is downloaded but never applied on this page.

  • Improve image delivery

    13 KiB

    1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 checks passed
  • Mobile performance score: 91

    91/100

    Your mobile performance score is 91. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 725 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 11.3 s

    11.3 s

    The page becomes fully interactive after 11.3 s. Good is under 3.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 80 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 2.2 s

    2.2 s

    Your largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Sustainable Solutions for the Health of the Planet”.

  • Total Blocking Time: 126 ms

    126 ms

    Scripts block the page for only 126 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 35.0 MB in 60 requests

    35.0 MB

    Your homepage downloads 35.0 MB in 60 requests on a phone: media 32.3 MB (3), images 1.5 MB (20) and scripts 1.1 MB (15). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.9 g of CO₂ per visit

    9.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.93 g of CO₂e: 1191.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9394
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9280
  • Title is long (79 characters)

    Your title is 79 characters, so Google will cut it off around 60: “High-Purity Alcohol, Specialty Chemicals & Renewable Energy | Greenfield Global”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 102 internal links, 4 external

    The homepage links to 102 pages on greenfield.com and 4 external pages.

4 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Greenfield Global supplies high-purity alcohols, specialty chemicals, and renewable energy solutions worldwide. Backed …”.

  • One H1 headline

    Your main headline reads: “Sustainable Solutionsfor the Health of the Planet”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://greenfield.com/Sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (823 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 2 pages share a title

    / and /home all use the title “High-Purity Alcohol, Specialty Chemicals & Renewable Energy | Greenfi…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 13 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://greenfield.com/cart.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (greenfield.com).

  • Valid certificate (45 days left)

    The certificate from Google Trust Services · WE1 verifies for greenfield.com and is valid for another 45 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://greenfield.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    greenfield.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    greenfield.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    greenfield.com was registered in Sep 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2036

    greenfield.com is registered until Jan 2036.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 629 words of copy

    The homepage carries about 629 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact us”, “LEARN MORE” and “CONTACT US”.

  • 3 short forms

    3 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:205.236.42.43 ip4:198.71.246.6 ip4:64.34.74.128/26 ip4:52.228.41.53 include:fsspfus.freshemail.io include:us…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Azure

Company

Employees
237
Founded
1989
Headquarters
Toronto

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on greenfield.com, including 11 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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