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greenpan.co.uk website review

Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 111 checks

This review found 33 issues worth fixing on greenpan.co.uk, 9 of them high impact, across 111 checks. The most urgent: audioeye.com adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
998 ms850 msMay 16Oct 31891 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026918 ms
May 23, 2026907 ms
May 30, 2026903 ms
Jun 6, 2026888 ms
Jun 13, 2026872 ms
Jun 20, 2026891 ms
Jun 27, 2026894 ms
Jul 4, 2026951 ms
Jul 11, 2026981 ms
Jul 18, 2026968 ms
Jul 25, 2026944 ms
Aug 1, 2026905 ms
Aug 8, 2026870 ms
Aug 15, 2026867 ms
Aug 22, 2026874 ms
Aug 29, 2026880 ms
Sep 5, 2026896 ms
Sep 12, 2026937 ms
Sep 19, 2026936 ms
Sep 26, 2026946 ms
Oct 3, 2026926 ms
Oct 10, 2026882 ms
Oct 17, 2026883 ms
Oct 24, 2026867 ms
Oct 31, 2026891 ms
Real-visitor tap response (INP)75th percentile, phones
151 ms80 msMay 16Oct 31131 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202688 ms
May 23, 202688 ms
May 30, 202688 ms
Jun 6, 202690 ms
Jun 13, 202692 ms
Jun 20, 202694 ms
Jun 27, 202695 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202695 ms
Aug 1, 202691 ms
Aug 8, 202689 ms
Aug 15, 202695 ms
Aug 22, 2026104 ms
Aug 29, 2026114 ms
Sep 5, 2026127 ms
Sep 12, 2026131 ms
Sep 19, 2026137 ms
Sep 26, 2026143 ms
Oct 3, 2026142 ms
Oct 10, 2026138 ms
Oct 17, 2026137 ms
Oct 24, 2026130 ms
Oct 31, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of greenpan.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. greenpan.co.uk at 0.4 s0.4 s
  2. greenpan.co.uk at 0.8 s0.8 s
  3. greenpan.co.uk at 1.1 s1.1 s
  4. greenpan.co.uk at 1.5 s1.5 s
  5. greenpan.co.uk at 1.9 s1.9 s
  6. greenpan.co.uk at 2.3 s2.3 s
  7. greenpan.co.uk at 2.6 s2.6 s
  8. greenpan.co.uk at 3.0 s3.0 s

greenpan.co.uk does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix72
  • audioeye.com adds 1.1 s

    1.1 s

    audioeye.com costs a phone 1.1 s of main-thread work and 125 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye.com, Google Tag Manager and rebuyengine.com and others), adding 2.7 MB and 1.9 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 874 KiB

    About 874 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    907 KiB

    27 images could be 907 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    700 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Use efficient cache lifetimes

    300 ms · 201 KiB

    30 files are served with short cache lifetimes, so returning visitors download them again (201 KiB).

  • Google Tag Manager adds 253 ms

    253 ms

    Google Tag Manager costs a phone 253 ms of main-thread work and 521 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,654 HTML elements

    The page has 2,654 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rebuyengine.com adds 155 ms

    155 ms

    rebuyengine.com costs a phone 155 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • tidio.co adds 68 ms

    68 ms

    tidio.co costs a phone 68 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 61 ms

    61 ms

    Shopify costs a phone 61 ms of main-thread work and 556 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 60 KiB

    About 60 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 174 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    74 KiB

    Polyfills for old browsers add 74 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.7 s

    4.7 s

    Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Tap response (INP) got 48% slower for real visitors

    +48%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 88 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 235 ms

    235 ms

    Scripts block taps and scrolling for 235 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 166 ms

    166 ms

    Real visitors wait 166 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 288 ms

    288 ms

    Real visitors wait 288 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.006

    0.006

    The layout barely moves while loading (CLS 0.006, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.7 MB in 402 requests

    6.7 MB

    Your homepage downloads 6.7 MB in 402 requests on a phone: images 3.0 MB (83), scripts 2.3 MB (115) and other files 1,005 KiB (164). Under 2 MB keeps phones on slow connections fast.

  • About 1.9 g of CO₂ per visit

    1.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.90 g of CO₂e: 228.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9394
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 76 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10096
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://www.greenpan.us)”.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 173 internal links, 6 external

    The homepage links to 173 pages on greenpan.co.uk and 6 external pages.

7 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Are you interested in healthy cooking? GreenPan is the trusted brand for ceramic pots and pans. All our pans are PFAS-f…”.

  • One H1 headline

    Your main headline reads: “We believe what you cook on matters.”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “GreenPan: PFAS-Free Ceramic Nonstick”.

  • Canonical URL set

    The canonical URL is https://greenpan.co.uk/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://greenpan.co.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,681 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without an H1

    /pages/all-cookware has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    66 of 72 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 3 broken links to your own pages

    3 links from your homepage to your own site are broken, for example https://greenpan.co.uk/collections/kitchen-appliances (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://greenpan.co.uk/account/login.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (greenpan.co.uk).

  • Valid certificate (68 days left)

    The certificate from Let's Encrypt · YE1 verifies for greenpan.co.uk and is valid for another 68 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://greenpan.co.uk redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    greenpan.co.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 19 years old

    19 years

    greenpan.co.uk was registered in Jul 2007 through Key-Systems GmbH. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only comodoca.com, ssl.com, letsencrypt.org and pki.goog to issue certificates for greenpan.co.uk, so a mis-issued certificate from anyone else is refused.

  • Registered until Jul 2027

    greenpan.co.uk is registered until Jul 2027.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,013 words of copy

    The homepage carries about 1,013 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Shop All Cookware”, “Reserve Collection” and “Shop All Bakeware”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 40 testimonial or review blocks, a star rating and 1 trust badge.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.protection.outlook.com include:spf.mandrillapp.com include:mail.zendesk.com include:_spf.salesfor…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Bazaarvoice Reviews Photos · Tolstoy · Gdpr Backpack · sharethis.com · nfcube.com · trustpilot.com · revenuehunt.com · rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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