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greenpan.de website review

Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 103 checks

This review found 40 issues worth fixing on greenpan.de, 17 of them high impact, across 103 checks. The most urgent: audioeye-services.com adds 4.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
172 ms97 msMay 16Oct 31161 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026111 ms
May 23, 2026110 ms
May 30, 2026108 ms
Jun 6, 2026106 ms
Jun 13, 2026111 ms
Jun 20, 2026113 ms
Jun 27, 2026114 ms
Jul 4, 2026112 ms
Jul 11, 2026113 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026113 ms
Aug 8, 2026120 ms
Aug 15, 2026119 ms
Aug 22, 2026120 ms
Aug 29, 2026117 ms
Sep 5, 2026113 ms
Sep 12, 2026117 ms
Sep 19, 2026125 ms
Sep 26, 2026134 ms
Oct 3, 2026137 ms
Oct 10, 2026147 ms
Oct 17, 2026153 ms
Oct 24, 2026163 ms
Oct 31, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of greenpan.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. greenpan.de at 1.1 s1.1 s
  2. greenpan.de at 2.3 s2.3 s
  3. greenpan.de at 3.4 s3.4 s
  4. greenpan.de at 4.5 s4.5 s
  5. greenpan.de at 5.6 s5.6 s
  6. greenpan.de at 6.8 s6.8 s
  7. greenpan.de at 7.9 s7.9 s
  8. greenpan.de at 9.0 s9.0 s

greenpan.de does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix45
  • audioeye-services.com adds 4.1 s

    4.1 s

    audioeye-services.com costs a phone 4.1 s of main-thread work and 302 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 19.4 s

    A phone's processor spends 19.4 s on main-thread work while loading, 7.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,586 HTML elements

    The page has 3,586 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (audioeye-services.com, Google Tag Manager and Klaviyo and others), adding 1.9 MB and 5.2 s of main-thread time.

  • Reduce unused JavaScript

    530 ms · 697 KiB

    About 697 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 530 ms faster on a phone.

  • Render-blocking requests

    800 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • Improve image delivery

    450 ms · 189 KiB

    6 images could be 189 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 390 ms

    390 ms

    Google Tag Manager costs a phone 390 ms of main-thread work and 470 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 414 ms. During a long task the page ignores taps.

  • Klaviyo adds 363 ms

    363 ms

    Klaviyo costs a phone 363 ms of main-thread work and 419 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 287 ms

    287 ms

    Shopify costs a phone 287 ms of main-thread work and 606 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    40 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 40 ms faster on a phone.

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    32 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 26 ms

    26 ms

    Your server sent the HTML in 26 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 23.9 s

    23.9 s

    The page becomes fully interactive after 23.9 s. Good is under 3.8 s.

  • Speed Index: 13.1 s

    13.1 s

    Visually, the page fills in at 13.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 7.7 s

    7.7 s

    Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Greenpan DE”.

  • Total Blocking Time: 916 ms

    916 ms

    Scripts block taps and scrolling for 916 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 208 ms

    208 ms

    Real visitors wait 208 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 47% slower for real visitors

    +47%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 408 ms

    408 ms

    Real visitors wait 408 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.8 MB in 339 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 339 requests on a phone: scripts 1.8 MB (128), other files 938 KiB (163) and images 667 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    GreenPan-Wintersolden-Menu-Bakeware_1_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8993
  • ARIA attributes must conform to valid values (2 elements)

    ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

  • 32 text elements with low contrast

    32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (2 elements)

    Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 64 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9271
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (11 characters)

    Your title is only 11 characters: “Greenpan DE”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://greenpan.de/sitemap.xml, so Google discovers your pages only by following links.

  • One H1 headline

    Your <h1> is empty.

  • 168 internal links, 10 external

    The homepage links to 168 pages on greenpan.de and 10 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://greenpan.de/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,014 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /collections/summer-sale, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages without a meta description

    /pages/make-the-switch-kook-jij-al-pfas-vrij, /pages/make-the-switch-1, /pages/innovation, /pages/pfas-free-1, /pages/maintenance-use and /collections/neu have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    /pages/make-the-switch-kook-jij-al-pfas-vrij, /pages/make-the-switch-1, /pages/innovation, /pages/pfas-free-1, /pages/maintenance-use and /pages/nieuwsbrief and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages slow to respond

    /pages/make-the-switch-kook-jij-al-pfas-vrij, /pages/make-the-switch-1, /pages/innovation, /pages/pfas-free-1 and /collections/neu took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 15 small tap targets

    15 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://greenpan.de/collections/summer-sale (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://greenpan.de/customer_authentication/redirect?locale=de&region_country=DE.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (greenpan.de).

  • Valid certificate (70 days left)

    The certificate from Let's Encrypt · YE2 verifies for greenpan.de and is valid for another 70 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://greenpan.de redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, ssl.com, pki.goog and globalsign.com to issue certificates for greenpan.de, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 415 words of copy

    The homepage carries about 415 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Padova Reserve Backformen” and “Shop”.

  • 21 short forms

    21 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:mail.zendesk.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Consentmo Gdpr · Klaviyo Email Marketing Sms · Instafeed · Kaching Cart · Countdown Timer · Gdpr Backpack

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on greenpan.de, including 19 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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