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grimco.com website review

Visit site (opens in a new tab)Reviewed 3 November 202650 issues · 95 checks

This review found 50 issues worth fixing on grimco.com, 22 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.2 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.5 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.8 s
Jun 20, 20264.1 s
Jun 27, 20264.1 s
Jul 4, 20264.1 s
Jul 11, 20264.0 s
Jul 18, 20263.9 s
Jul 25, 20263.9 s
Aug 1, 20264.0 s
Aug 8, 20263.9 s
Aug 15, 20263.8 s
Aug 22, 20263.7 s
Aug 29, 20263.7 s
Sep 5, 20263.7 s
Sep 12, 20263.6 s
Sep 19, 20263.5 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Oct 24, 20263.4 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
265 ms239 msMay 16Oct 31242 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026261 ms
May 23, 2026257 ms
May 30, 2026255 ms
Jun 6, 2026254 ms
Jun 13, 2026260 ms
Jun 20, 2026260 ms
Jun 27, 2026262 ms
Jul 4, 2026255 ms
Jul 11, 2026248 ms
Jul 18, 2026247 ms
Jul 25, 2026245 ms
Aug 1, 2026247 ms
Aug 8, 2026252 ms
Aug 15, 2026249 ms
Aug 22, 2026247 ms
Aug 29, 2026249 ms
Sep 5, 2026252 ms
Sep 12, 2026254 ms
Sep 19, 2026255 ms
Sep 26, 2026254 ms
Oct 3, 2026254 ms
Oct 10, 2026253 ms
Oct 17, 2026249 ms
Oct 24, 2026246 ms
Oct 31, 2026242 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix8
  • Render-blocking requests

    9.5 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 9.5 s.

  • Reduce unused JavaScript

    6.3 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.3 s faster on a phone.

  • Mobile performance score: 8

    8/100

    Your mobile performance score is 8. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hubspot and others), adding 1.2 MB and 1.3 s of main-thread time.

  • Use efficient cache lifetimes

    950 ms · 402 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (402 KiB).

  • Google Tag Manager adds 641 ms

    641 ms

    Google Tag Manager costs a phone 641 ms of main-thread work and 694 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 60 KiB

    Polyfills for old browsers add 60 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 315 ms. During a long task the page ignores taps.

  • 1,976 HTML elements

    The page has 1,976 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    200 ms · 59 KiB

    6 images could be 59 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Minify CSS

    14 KiB

    14 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 74 ms

    74 ms

    Your server sent the HTML in 74 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.62

    0.62

    For real visitors the layout shifts by 0.62 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 10.4 s

    10.4 s

    The first text or image appears after 10.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 20.9 s

    20.9 s

    Your largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 26.5 s

    26.5 s

    The page becomes fully interactive after 26.5 s. Good is under 3.8 s.

  • Speed Index: 14.5 s

    14.5 s

    Visually, the page fills in at 14.5 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.668

    0.668

    The layout shifts by 0.668 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 235 ms

    235 ms

    Real visitors wait 235 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.7 s

    2.7 s

    Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 261 ms to 242 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 5.7 MB in 153 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 153 requests on a phone: scripts 2.8 MB (34), images 2.5 MB (80) and fonts 169 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 10 images below the first screen load straight away

    10 images further down the page (361 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    12 KiB

    1 image is downloaded at several times the size a phone draws it, for example economystakesproduct-iamge.jpg at 500 px wide, shown at 146 px. Resized copies would save about 12 KiB.

  • 5 images in older formats

    5 images (228 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 193.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9191
  • 20 tap targets too small

    20 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (8 elements)

    Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 9252
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.grimco.com/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 704 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

3 to fixGoogle 9676
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=295013397&tm=gtm002&Ver=2&mid=71e898e6-49be-4b07-aef3-9613484a2c71&bo=1&sid=81b0f6c0d78911f1bb4cdf55162e4d5f&vid=81b0f210d78911f1a66863c8c6445c42&vids=1&msclkid=N&pi=9.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of undefined (reading 'addEventListener')”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    89 of 109 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (grimco.com).

  • Valid certificate (38 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for grimco.com and is valid for another 38 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://grimco.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    grimco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    grimco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    grimco.com was registered in Oct 1996 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2028

    grimco.com is registered until Oct 2028.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 704 words of copy

    The homepage carries about 704 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register New User” and “Shop All Vinyl & Application Tape”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel and HubSpot.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:5541471.spf05.hubspotemail.net include:7924985.spf10.hubspotemail.net…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

Stack

CMS
HubSpot CMS
Analytics
Google Tag Manager
Hosting
Azure

Hiring

Hiring
48 open roles
Teams
Manufacturing Associate (6), Outside Sales (3), Warehouse Associate (3), Manufacturing Management (2)
Job board
smartrecruiters

Company

Employees
857

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 50 issues on grimco.com, including 24 speed issues, 8 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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