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groomsday.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 83 checks

This review found 27 issues worth fixing on groomsday.com, 6 of them high impact, across 83 checks. The most urgent: page weight: 9.2 MB in 307 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.6 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.8 s
Oct 17, 20262.0 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
125 ms73 msMay 23Nov 7105 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202688 ms
May 30, 202688 ms
Jun 6, 202687 ms
Jun 13, 202679 ms
Jun 20, 202680 ms
Jun 27, 202683 ms
Jul 4, 202683 ms
Jul 11, 202684 ms
Jul 18, 202682 ms
Jul 25, 202681 ms
Aug 1, 202680 ms
Aug 8, 202681 ms
Aug 15, 202687 ms
Aug 22, 202680 ms
Aug 29, 202683 ms
Sep 5, 202687 ms
Sep 12, 202688 ms
Sep 19, 2026102 ms
Sep 26, 2026111 ms
Oct 3, 2026113 ms
Oct 10, 2026113 ms
Oct 17, 2026119 ms
Oct 24, 2026114 ms
Oct 31, 2026112 ms
Nov 7, 2026105 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of groomsday.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. groomsday.com at 0.5 s0.5 s
  2. groomsday.com at 1.0 s1.0 s
  3. groomsday.com at 1.5 s1.5 s
  4. groomsday.com at 2.0 s2.0 s
  5. groomsday.com at 2.4 s2.4 s
  6. groomsday.com at 2.9 s2.9 s
  7. groomsday.com at 3.4 s3.4 s
  8. groomsday.com at 3.9 s3.9 s

Speed

8 to fix77
  • 3,424 HTML elements

    The page has 3,424 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, Clarity and Klaviyo and others), adding 7.1 MB and 480 ms of main-thread time.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Shopify adds 39 ms

    39 ms

    Shopify costs a phone 39 ms of main-thread work and 6.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    432 KiB

    About 432 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • rebuyengine.com adds 162 ms

    162 ms

    rebuyengine.com costs a phone 162 ms of main-thread work and 655 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 239 KiB

    21 images could be 239 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    200 ms · 83 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 128 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “100,000+ happy grooms served Groomsmen Gifts Personalized f…”.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 105 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.126

    0.126

    The layout shifts by 0.126 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 104 ms

    104 ms

    Real visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 546 ms

    546 ms

    Real visitors wait 546 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 88 ms

    88 ms

    Scripts block the page for only 88 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 9.2 MB in 307 requests

    9.2 MB

    Your homepage downloads 9.2 MB in 307 requests on a phone: media 5.8 MB (2), scripts 1,013 KiB (85) and images 1,004 KiB (47). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (207 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.6 g of CO₂ per visit

    2.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.61 g of CO₂e: 313.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9797
  • 77 text elements with low contrast

    77 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (9 elements).

  • <td> elements in a large <table> do not have table headers.

    <td> elements in a large <table> do not have table headers. (1 element).

2 checks passed
  • Every image has alt text

    All 137 images in the HTML carry an alt attribute.

  • 56 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 56 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 209 internal links, 14 external

    The homepage links to 209 pages on groomsday.com and 14 external pages.

8 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “Shop unique groomsmen gifts at GroomsDay for every style and budget, from gift sets and drinkware to bags and accessori…”.

  • One H1 headline

    Your main headline reads: “Groomsmen Gifts”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Groomsmen Gifts: Unique Ideas for Your Best Men | GroomsDay”.

  • Canonical URL set

    The canonical URL is https://groomsday.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://groomsday.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,928 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://groomsday.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://groomsday.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    9 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 6 small tap targets

    6 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,035 words of copy

    The homepage carries about 1,035 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Best Sellers”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop by Budget”, “Shop by Gift Type” and “Shop Best Sellers”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 79 testimonial or review blocks and 9 customer or partner logos.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at groomsday.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Intelligems A B Testing · Klaviyo Email Marketing Sms · Judge Me Reviews · Microsoft Clarity · tawk.to · findify.io · nfcube.com · rebuyengine.com · personalizer.io · customily.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Monroe

Upkeep, stack, hiring and company data from programmable.info

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