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grs.com website review

Visit site (opens in a new tab)Reviewed 1 November 202644 issues · 110 checks

This review found 44 issues worth fixing on grs.com, 17 of them high impact, across 110 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.4 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
109 ms85 msMay 9Oct 2490 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202695 ms
May 16, 202688 ms
May 23, 202689 ms
May 30, 2026105 ms
Jun 6, 2026104 ms
Jun 13, 2026105 ms
Jun 20, 2026106 ms
Jun 27, 202695 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202695 ms
Aug 1, 202696 ms
Aug 8, 202697 ms
Aug 15, 2026100 ms
Aug 22, 2026103 ms
Aug 29, 202696 ms
Sep 5, 202695 ms
Sep 12, 202694 ms
Sep 19, 202691 ms
Sep 26, 202695 ms
Oct 3, 202694 ms
Oct 10, 202694 ms
Oct 17, 202692 ms
Oct 24, 202690 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix35
  • Reduce unused JavaScript

    6.8 s · 992 KiB

    About 992 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

  • Improve image delivery

    4.8 s · 2.0 MB

    10 images could be 2.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.8 s faster on a phone.

  • Render-blocking requests

    4.8 s

    22 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.

  • Use efficient cache lifetimes

    1.9 s · 343 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (343 KiB).

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Maps and Google Tag Manager and others), adding 1.4 MB and 892 ms of main-thread time.

  • Reduce unused CSS

    600 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google CDN adds 541 ms

    541 ms

    Google CDN costs a phone 541 ms of main-thread work and 773 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 303 ms. During a long task the page ignores taps.

  • Google Maps adds 192 ms

    192 ms

    Google Maps costs a phone 192 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    16 KiB

    16 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 9.4 s

    9.4 s

    The first text or image appears after 9.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 24.9 s

    24.9 s

    Your largest element takes 24.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 24.9 s

    24.9 s

    The page becomes fully interactive after 24.9 s. Good is under 3.8 s.

  • Speed Index: 9.4 s

    9.4 s

    Visually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 944 ms

    944 ms

    Scripts block taps and scrolling for 944 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 91 ms

    91 ms

    Real visitors wait 91 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 6.3 MB in 130 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 130 requests on a phone: images 2.8 MB (14), scripts 2.7 MB (82) and other files 366 KiB (10). Under 2 MB keeps phones on slow connections fast.

  • 7 images in older formats

    7 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (467 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    132 KiB

    1 image is downloaded at several times the size a phone draws it, for example TC25-Bench_NewAirSystem-Compressor-2C.png at 1,250 px wide, shown at 340 px. Resized copies would save about 132 KiB.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 212.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 7991
  • 10 buttons without a name

    10 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 9 links without text

    9 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8578
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (10 characters)

    Your title is only 10 characters: “Home - GRS”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 64 internal links, 11 external

    The homepage links to 64 pages on grs.com and 11 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Available now”.

  • Canonical URL set

    The canonical URL is https://grs.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://grs.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,026 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 8 linked pages hidden from search

    /product-category/products/new-products, /product-category/air-systems-handpieces/air-systems, /product-category/air-systems-handpieces/handpieces, /product-category/magnifiers-lighting/microscopes-magnifiers-lighting, /product-category/workholding and /product-category/gravers-accessories and 2 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 15 pages without a meta description

    /grs-training-center, /product-category/products/new-products, /product-category/air-systems-handpieces/air-systems, /product-category/air-systems-handpieces/handpieces, /product-category/magnifiers-lighting/microscopes-magnifiers-lighting and /product-category/workholding and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /course-schedule, /focus-program, /grand-masters-program-25, /meet-the-instructors and /international-courses have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://facebook.com/GRSTools.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (grs.com).

  • Valid certificate (50 days left)

    The certificate from Google Trust Services · WE1 verifies for grs.com and is valid for another 50 days.

  • http:// redirects to https

    http://grs.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    grs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    grs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 35 years old

    35 years

    grs.com was registered in Aug 1991 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    grs.com is registered until Aug 2027.

Content and conversion

1 to fix89
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 475 words of copy

    The homepage carries about 475 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Shop all products” and “Schedule”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:192.249.113.225 +a +mx +ip4:66.84.8.50 +ip4:198.204.207.250 include:spf.mandrillapp.com include:spf.protecti…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 18.3.1
Framework
React
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
WP Engine

Upkeep, stack, hiring and company data from programmable.info

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