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grillgrate.com website review
Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 101 checks
This review found 38 issues worth fixing on grillgrate.com, 17 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #39,835 of 80,827 reviewed websitesbeats 45%
- #23,025 of 39,816 online storesbeats 37%
- #671 of 2,106 WooCommerce storesbeats 63%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 3.0 s |
| Jul 18, 2026 | 3.0 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.1 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.9 s |
| Oct 31, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 87 ms |
| May 23, 2026 | 88 ms |
| May 30, 2026 | 91 ms |
| Jun 6, 2026 | 93 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 99 ms |
| Jul 11, 2026 | 102 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 104 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 165 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 173 ms |
| Sep 12, 2026 | 169 ms |
| Sep 19, 2026 | 105 ms |
| Sep 26, 2026 | 105 ms |
| Oct 3, 2026 | 104 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 100 ms |
| Oct 24, 2026 | 100 ms |
| Oct 31, 2026 | 103 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
5.7 s · 2.6 MB31 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).
Improve image delivery
1.9 s · 1.1 MB9 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.
Render-blocking requests
2.7 s36 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.
Reduce unused JavaScript
2.3 s · 444 KiBAbout 444 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Reduce unused CSS
900 ms · 118 KiBAbout 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and b-cdn.net and others), adding 2.1 MB and 743 ms of main-thread time.
Google Tag Manager adds 331 ms
331 msGoogle Tag Manager costs a phone 331 ms of main-thread work and 659 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
b-cdn.net adds 124 ms
124 msb-cdn.net costs a phone 124 ms of main-thread work and 1,020 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 54 KiBPolyfills for old browsers add 54 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.
Minify JavaScript
17 KiB17 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 856 ms of it running JavaScript. That is comfortably low.
Server response: 34 ms
34 msYour server sent the HTML in 34 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.1 s
4.1 sReal visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 3.2 s
3.2 sReal visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 21.4 s
21.4 sYour largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SUPERIOR GRILLING AWAITS 20% OFF SITEWIDE SAVE WITH CODE: H…”.
Time to Interactive: 21.5 s
21.5 sThe page becomes fully interactive after 21.5 s. Good is under 3.8 s.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 49% slower for real visitors
+49%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 223 ms
223 msScripts block taps and scrolling for 223 ms in total while the page loads. Good is under 200 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 96 ms
96 msReal visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 148 requests
4.5 MBYour homepage downloads 4.5 MB in 148 requests on a phone: images 2.5 MB (33), scripts 1.4 MB (56) and fonts 335 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.27 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links crawlers can't follow
5 links have no real href, so search engines can't follow them.
191 internal links, 8 external
The homepage links to 191 pages on grillgrate.com and 8 external pages.
7 checks passed
Meta description: 131 characters
Your meta description is 131 characters: “Replace your grill grates or simply add grill accessory to level up your skills. GrillGrates will make your grill bette…”.
One H1 headline
Your main headline reads: “superior grilling awaits”.
Title: 56 characters
Your title is a healthy 56 characters: “BBQ Grill Grates - Replacement Grill Grates | GrillGrate”.
Canonical URL set
The canonical URL is https://www.grillgrate.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.grillgrate.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (869 words), so crawlers that don't run JavaScript still read it.
Other pages
9 links to non-canonical URLs
Your homepage links to 9 pages by a URL that isn't their canonical one, for example /product-category/outdoor-grillgrates, whose canonical is /product-category/aaa/grillgrates/outdoor-grillgrates. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/find-your-grill-grate has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/find-your-grill-grate has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=056a8b7a-2f93-445a-a415-056ae227455c&referrer=&landingpage=https%3A%2F%2Fwww.grillgrate.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%.
3 small tap targets
3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (grillgrate.com).
Valid certificate (72 days left)
The certificate from Let's Encrypt · YR1 verifies for grillgrate.com and is valid for another 72 days.
http:// redirects to https
http://grillgrate.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors.
Domain and trust
No CAA record
grillgrate.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
grillgrate.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 19 years old
19 yearsgrillgrate.com was registered in May 2007 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
grillgrate.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 412 words of copy
The homepage carries about 412 words of visible text.
5 checks passed
22 calls to action
The homepage has 22 calls to action, for example “Contact us”, “Shop” and “Shop By Brand”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 41 testimonial or review blocks and 1 customer or partner logo.
Analytics in place
Analytics detected: Google Tag Manager and Meta Pixel.
Direct contact links
Visitors can reach you directly: 4 phone links and 2 email links.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be grillgrate.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 65/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +mx include:grillgrate.p.tawk.email include:mail.smtp2go.com include:spf.us.emailservice.io -all”.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 7.0.8; the current release is 7.1.4.
- 3 plugins are behind their latest release.customer-reviews-woocommerce 5.123.0 → 5.127.0 · woocommerce 11.2.1 → 11.2.2 · woocommerce-google-adwords-conversion-tracking-tag 1.71.0 → 1.72.0
Stack
- CMS
- WordPress 7.0.8
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
- Hosting
- GTHost
Company
- Headquarters
- Cartersville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on grillgrate.com, including 20 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.