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grillgrate.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 101 checks

This review found 38 issues worth fixing on grillgrate.com, 17 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s2.4 sMay 16Oct 313.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20263.0 s
Jul 18, 20263.0 s
Jul 25, 20263.0 s
Aug 1, 20263.0 s
Aug 8, 20263.1 s
Aug 15, 20263.0 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.2 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.4 s
Oct 10, 20263.7 s
Oct 17, 20263.8 s
Oct 24, 20263.9 s
Oct 31, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
186 ms74 msMay 16Oct 31103 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202687 ms
May 23, 202688 ms
May 30, 202691 ms
Jun 6, 202693 ms
Jun 13, 202695 ms
Jun 20, 202695 ms
Jun 27, 202696 ms
Jul 4, 202699 ms
Jul 11, 2026102 ms
Jul 18, 2026104 ms
Jul 25, 2026104 ms
Aug 1, 2026104 ms
Aug 8, 2026104 ms
Aug 15, 2026104 ms
Aug 22, 2026165 ms
Aug 29, 2026169 ms
Sep 5, 2026173 ms
Sep 12, 2026169 ms
Sep 19, 2026105 ms
Sep 26, 2026105 ms
Oct 3, 2026104 ms
Oct 10, 2026101 ms
Oct 17, 2026100 ms
Oct 24, 2026100 ms
Oct 31, 2026103 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

9 to fix59
  • Use efficient cache lifetimes

    5.7 s · 2.6 MB

    31 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

  • Improve image delivery

    1.9 s · 1.1 MB

    9 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    2.7 s

    36 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

  • Reduce unused JavaScript

    2.3 s · 444 KiB

    About 444 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Reduce unused CSS

    900 ms · 118 KiB

    About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and b-cdn.net and others), adding 2.1 MB and 743 ms of main-thread time.

  • Google Tag Manager adds 331 ms

    331 ms

    Google Tag Manager costs a phone 331 ms of main-thread work and 659 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • b-cdn.net adds 124 ms

    124 ms

    b-cdn.net costs a phone 124 ms of main-thread work and 1,020 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

  • Minify JavaScript

    17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 856 ms of it running JavaScript. That is comfortably low.

  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 21.4 s

    21.4 s

    Your largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SUPERIOR GRILLING AWAITS 20% OFF SITEWIDE SAVE WITH CODE: H…”.

  • Time to Interactive: 21.5 s

    21.5 s

    The page becomes fully interactive after 21.5 s. Good is under 3.8 s.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 49% slower for real visitors

    +49%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 223 ms

    223 ms

    Scripts block taps and scrolling for 223 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 87 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.5 MB in 148 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 148 requests on a phone: images 2.5 MB (33), scripts 1.4 MB (56) and fonts 335 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • About 1.3 g of CO₂ per visit

    1.27 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9093
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 191 internal links, 8 external

    The homepage links to 191 pages on grillgrate.com and 8 external pages.

7 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Replace your grill grates or simply add grill accessory to level up your skills. GrillGrates will make your grill bette…”.

  • One H1 headline

    Your main headline reads: “superior grilling awaits”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “BBQ Grill Grates - Replacement Grill Grates | GrillGrate”.

  • Canonical URL set

    The canonical URL is https://www.grillgrate.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.grillgrate.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (869 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 9 links to non-canonical URLs

    Your homepage links to 9 pages by a URL that isn't their canonical one, for example /product-category/outdoor-grillgrates, whose canonical is /product-category/aaa/grillgrates/outdoor-grillgrates. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /find-your-grill-grate has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /find-your-grill-grate has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9676
  • 2 broken images

    2 images failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=056a8b7a-2f93-445a-a415-056ae227455c&referrer=&landingpage=https%3A%2F%2Fwww.grillgrate.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%.

  • 3 small tap targets

    3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (grillgrate.com).

  • Valid certificate (72 days left)

    The certificate from Let's Encrypt · YR1 verifies for grillgrate.com and is valid for another 72 days.

  • http:// redirects to https

    http://grillgrate.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    grillgrate.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    grillgrate.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 19 years old

    19 years

    grillgrate.com was registered in May 2007 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    grillgrate.com is registered until May 2027.

Content and conversion

1 to fix83
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 412 words of copy

    The homepage carries about 412 words of visible text.

5 checks passed
  • 22 calls to action

    The homepage has 22 calls to action, for example “Contact us”, “Shop” and “Shop By Brand”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 41 testimonial or review blocks and 1 customer or partner logo.

  • Analytics in place

    Analytics detected: Google Tag Manager and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 2 email links.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be grillgrate.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +mx include:grillgrate.p.tawk.email include:mail.smtp2go.com include:spf.us.emailservice.io -all”.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 7.0.8; the current release is 7.1.4.
  • 3 plugins are behind their latest release.customer-reviews-woocommerce 5.123.0 → 5.127.0 · woocommerce 11.2.1 → 11.2.2 · woocommerce-google-adwords-conversion-tracking-tag 1.71.0 → 1.72.0

Stack

CMS
WordPress 7.0.8
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager
Hosting
GTHost

Company

Headquarters
Cartersville

Upkeep, stack, hiring and company data from programmable.info

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