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gutzbusta.com.au website review
Visit site (opens in a new tab)Reviewed 11 November 202629 issues · 88 checks
This review found 29 issues worth fixing on gutzbusta.com.au, 8 of them high impact, across 88 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,277 of 109,350 reviewed websitesbeats 93%
- #2,913 of 61,859 online storesbeats 93%
- #2,826 of 56,401 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 121 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 124 ms |
| Jun 20, 2026 | 128 ms |
| Jun 27, 2026 | 130 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 130 ms |
| Jul 25, 2026 | 131 ms |
| Aug 1, 2026 | 130 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 152 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 139 ms |
| Sep 26, 2026 | 148 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 158 ms |
| Oct 24, 2026 | 159 ms |
| Oct 31, 2026 | 170 ms |
| Nov 7, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
2.0 s
3.0 s
4.0 s
5.0 s
6.0 s
7.0 s
8.0 s
Speed
Render-blocking requests
1.5 s8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
650 ms · 286 KiB15 images could be 286 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, rebuyengine.com and Klaviyo and others), adding 1.3 MB and 475 ms of main-thread time.
Reduce unused JavaScript
150 ms · 394 KiBAbout 394 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,498 HTML elements
The page has 2,498 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
rebuyengine.com adds 105 ms
105 msrebuyengine.com costs a phone 105 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 73 ms
73 msShopify costs a phone 73 ms of main-thread work and 619 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 107 ms. During a long task the page ignores taps.
Legacy JavaScript
60 KiBPolyfills for old browsers add 60 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
51 KiB12 files are served with short cache lifetimes, so returning visitors download them again (51 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused CSS
43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
40 KiB40 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Friday Sale 2026”.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 41% slower for real visitors
+41%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 175 ms
175 msReal visitors wait 175 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 791 ms
791 msReal visitors wait 791 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.03
0.03The layout barely moves while loading (CLS 0.03, good is under 0.1).
Total Blocking Time: 57 ms
57 msScripts block the page for only 57 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.0 MB in 411 requests
4.0 MBYour homepage downloads 4.0 MB in 411 requests on a phone: images 1.2 MB (46), scripts 1.2 MB (121) and other files 1.1 MB (168). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
129 KiB3 images are downloaded at several times the size a phone draws them, for example gutzbusta-logo.webp at 519 px wide, shown at 95 px. Resized copies would save about 129 KiB.
4 images in older formats
4 images (246 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (104 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
11 text elements with low contrast
11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 46 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (249 characters)
Your meta description is 249 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
150 internal links, 28 external
The homepage links to 150 pages on gutzbusta.com.au and 28 external pages.
7 checks passed
One H1 headline
Your main headline reads: “GutzBusta Australia”.
Title: 58 characters
Your title is a healthy 58 characters: “Gutzbusta | Slow Feed Hay Horse Nets | GutzBusta Australia”.
Canonical URL set
The canonical URL is https://gutzbusta.com.au/.
Structured data in place
Structured data found: Organization, Store and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gutzbusta.com.au/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
51%The HTML your server sends has 1,200 of the 2,348 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
llms.txt published
The site publishes https://gutzbusta.com.au/llms.txt (4 KiB, 5 links), a plain-text guide to the site for AI tools.
Other pages
1 page slow to respond
https://gutzbusta.com.au/products/small-slow-feed-hay-net took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,348 words of copy
The homepage carries about 2,348 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
8 checks passed
15 calls to action
The homepage has 15 calls to action, for example “Contact Us”, “Login / Register” and “Call”.
8 short forms
8 short forms (6 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 12 testimonial or review blocks, 1 customer or partner logo and a star rating.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 7 phone links and 7 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at gutzbusta.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Cozy Country Redirect · Judge Me Reviews · Gorgias Live Chat Helpdesk · Hreflang Manager · Microsoft Clarity · Pushowl · addons.business · rebuyengine.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on gutzbusta.com.au, including 14 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.