gutzydesigns.com website review

About 276 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

9 files are served with short cache lifetimes, so returning visitors download them again (137 KiB).

About 103 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.

A phone's processor spends 3.5 s on main-thread work while loading, 919 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 238 ms of main-thread work and 887 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,743 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

5 third-party services load with your homepage (Shopify, ds-cdn.com and shop.app and others), adding 1,010 KiB and 262 ms of main-thread time.

4 images could be 148 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “FullSizeRender_VSCO_24.jpg”.

The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.3 MB in 340 requests on a phone: images 1.8 MB (43), scripts 1,018 KiB (126) and other files 911 KiB (152). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 145.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 buttons have no accessible name, so screen readers announce just “button”.

ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

1 tap target is too small or too close together to hit reliably with a finger.

3 images have no alt text, which hurts accessibility and image search.

1 visible link has no text or label, so screen readers cannot say where it goes.

Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.

There are 6 <h1> headlines (“”, “SCHOOL SPIRIT SHOULD BE LOUD.” and “Got'Em Shelf Sign”). One clear main headline is easier for people and search engines.

Your meta description is 244 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 196 pages on gutzydesigns.com and 10 external pages.

https://gutzydesigns.com/pages/spiritwear and https://gutzydesigns.com/collections use the same meta description. A description written for each page earns more clicks.

https://gutzydesigns.com/collections/spiritwear-jumbo-chains, https://gutzydesigns.com/collections/bubble-chains, https://gutzydesigns.com/collections/school-spirit-pendants, https://gutzydesigns.com/collections/chunky-bag-tags, https://gutzydesigns.com/collections/spiritwear-bag-tags and https://gutzydesigns.com/collections/spiritwear-earrings and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://gutzydesigns.com/pages/spiritwear, https://gutzydesigns.com/pages/shop-by-school, https://gutzydesigns.com/collections/spiritwear-jumbo-chains, https://gutzydesigns.com/collections/bubble-chains, https://gutzydesigns.com/collections/school-spirit-pendants and https://gutzydesigns.com/collections/chunky-bag-tags and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.

25 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 613 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.