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hbsportsinc.com website review
Visit site (opens in a new tab)Reviewed 12 November 202623 issues · 79 checks
This review found 23 issues worth fixing on hbsportsinc.com, 10 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
88B- #5,277 of 109,350 reviewed websitesbeats 93%
- #2,913 of 61,859 online storesbeats 93%
- #2,826 of 56,401 Shopify storesbeats 92%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.7 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 145 ms |
| Jul 11, 2026 | 145 ms |
| Jul 18, 2026 | 144 ms |
| Jul 25, 2026 | 143 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 143 ms |
| Aug 15, 2026 | 144 ms |
| Aug 22, 2026 | 145 ms |
| Aug 29, 2026 | 145 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 146 ms |
| Sep 19, 2026 | 145 ms |
| Sep 26, 2026 | 145 ms |
| Oct 3, 2026 | 145 ms |
| Oct 10, 2026 | 140 ms |
| Oct 17, 2026 | 137 ms |
| Oct 24, 2026 | 136 ms |
| Oct 31, 2026 | 130 ms |
| Nov 7, 2026 | 133 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.5 s · 993 KiB25 images could be 993 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.
Render-blocking requests
1.0 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
3,888 HTML elements
The page has 3,888 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
54 KiB7 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).
1 long task on the main thread
1 long task block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.
7 third-party services on the page
7 third-party services load with your homepage (Google Fonts, Shopify and fastsimon.com and others), adding 253 KiB and 1 ms of main-thread time.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 98 ms of it running JavaScript. That is comfortably low.
Server response: 16 ms
16 msYour server sent the HTML in 16 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.4 s
7.4 sYour largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “YOUR BASEBALL & SOFTBALL SUPERSTORE”.
Time to Interactive: 7.5 s
7.5 sThe page becomes fully interactive after 7.5 s. Good is under 3.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 155 ms
155 msReal visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 575 ms
575 msReal visitors wait 575 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.1 s
2.1 sVisually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 21.7 MB in 180 requests
21.7 MBYour homepage downloads 21.7 MB in 180 requests on a phone: media 18.0 MB (2), images 3.1 MB (88) and scripts 346 KiB (42). Under 2 MB keeps phones on slow connections fast.
About 6.1 g of CO₂ per visit
6.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.14 g of CO₂e: 736.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links must have discernible text (27 elements)
Links must have discernible text: 27 elements on the page fail this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (77 characters)
Your title is 77 characters, so Google will cut it off around 60: “Baseball and Softball Equipment | Baseball Store | HB Sports – HB Sports Inc.”.
2 H1 headlines
There are 2 <h1> headlines (“YOur Baseball & Softball Superstore” and “The Glove warehouse”). One clear main headline is easier for people and search engines.
657 internal links, 18 external
The homepage links to 657 pages on hbsportsinc.com and 18 external pages.
6 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Headbanger Sports is your one-stop shop for all things baseball and softball. Browse our selection of bats, gloves, equ…”.
Canonical URL set
The canonical URL is https://www.headbangersports.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.headbangersports.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,932 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.headbangersports.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.headbangersports.com/collections/usssa-approved-baseball-bats, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a meta description
https://www.headbangersports.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://www.headbangersports.com/collections/all, https://www.headbangersports.com/collections/baseball-slowpitch-and-fastpitch-bats, https://www.headbangersports.com/collections/baseball-bats, https://www.headbangersports.com/collections/bbcor-baseball-bats, https://www.headbangersports.com/collections/shop-all-usa-baseball-stamp-approved-bats and https://www.headbangersports.com/collections/wood-baseball-bats and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
18 small tap targets
18 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 614 words of copy
The homepage carries about 614 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Latest Drops” and “Join Now!”.
57 calls to action
The homepage has 57 calls to action, for example “Shop Baseball Gloves”, “Shop Fastpitch Gloves” and “Shop Slowpitch Gloves”.
21 short forms
21 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 76 testimonial or review blocks and 4 trust badges.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at hbsportsinc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Blotout Edgetag · Avada Seo Suite · Product Filters Search · Redo · Keepcart Coupon Protect · Extend · Yotpo Product Reviews · Yotpo Loyalty Rewards · Omnisend · verifypass.com · trustpilot.com · productcustomizer.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 23 issues on hbsportsinc.com, including 8 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.