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hbyfrette.com website review

Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 86 checks

This review found 38 issues worth fixing on hbyfrette.com, 18 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.0 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.3 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.2 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.5 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
99 ms67 msMay 23Nov 779 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202671 ms
May 30, 202677 ms
Jun 6, 202677 ms
Jun 13, 202677 ms
Jun 20, 202680 ms
Jun 27, 202681 ms
Jul 4, 202682 ms
Jul 11, 202681 ms
Jul 18, 202676 ms
Jul 25, 202680 ms
Aug 1, 202687 ms
Aug 8, 202679 ms
Aug 15, 202678 ms
Aug 22, 202673 ms
Aug 29, 202672 ms
Sep 5, 202674 ms
Sep 12, 202678 ms
Sep 19, 202678 ms
Sep 26, 202683 ms
Oct 3, 202687 ms
Oct 10, 202689 ms
Oct 17, 202695 ms
Oct 24, 202688 ms
Oct 31, 202688 ms
Nov 7, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hbyfrette.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hbyfrette.com at 0.6 s0.6 s
  2. hbyfrette.com at 1.1 s1.1 s
  3. hbyfrette.com at 1.7 s1.7 s
  4. hbyfrette.com at 2.2 s2.2 s
  5. hbyfrette.com at 2.8 s2.8 s
  6. hbyfrette.com at 3.4 s3.4 s
  7. hbyfrette.com at 3.9 s3.9 s
  8. hbyfrette.com at 4.5 s4.5 s

Speed

11 to fix16
  • Reduce unused JavaScript

    8.2 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.2 s faster on a phone.

  • Render-blocking requests

    1.6 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Use efficient cache lifetimes

    1.2 s · 247 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (247 KiB).

  • Mobile performance score: 16

    16/100

    Your mobile performance score is 16. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.8 s

    A phone's processor spends 4.8 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (hcaptcha.com, ceros.com and Shopify and others), adding 3.8 MB and 2.1 s of main-thread time.

  • hcaptcha.com adds 912 ms

    912 ms

    hcaptcha.com costs a phone 912 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    750 ms · 100 KiB

    Polyfills for old browsers add 100 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.

  • ceros.com adds 451 ms

    451 ms

    ceros.com costs a phone 451 ms of main-thread work and 955 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 395 ms. During a long task the page ignores taps.

  • Shopify adds 245 ms

    245 ms

    Shopify costs a phone 245 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    82 KiB

    4 images could be 82 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.41

    0.41

    For real visitors the layout shifts by 0.41 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 28.1 s

    28.1 s

    Your largest element takes 28.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 32.6 s

    32.6 s

    The page becomes fully interactive after 32.6 s. Good is under 3.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.8 s

    5.8 s

    The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.5

    0.5

    The layout shifts by 0.5 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 766 ms

    766 ms

    Scripts block taps and scrolling for 766 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 76 ms

    76 ms

    Real visitors wait 76 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 397 ms

    397 ms

    Real visitors wait 397 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix53
  • Page weight: 5.5 MB in 428 requests

    5.5 MB

    Your homepage downloads 5.5 MB in 428 requests on a phone: scripts 3.3 MB (195), other files 969 KiB (166) and HTML 494 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (500 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (362 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.6 g of CO₂ per visit

    1.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.57 g of CO₂e: 188.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9295
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h4 → h6, h4 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8587
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 6 H1 headlines

    There are 6 <h1> headlines (“Bring The Hotel Suite Home”, “Hotel luxury, now at home.” and “Found in the world’s top hotels, since 1899”). One clear main headline is easier for people and search engines.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 78 internal links, 3 external

    The homepage links to 78 pages on hbyfrette.com and 3 external pages.

5 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Wake up to a vacation everyday. The bed & bath linens trusted by over 1,000 luxury hotels worldwide are now available f…”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Luxury Hotel Bedding & Bath – H by Frette”.

  • Canonical URL set

    The canonical URL is https://hbyfrette.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hbyfrette.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://hbyfrette.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (517 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix83
  • 1 page points its canonical at the homepage

    https://hbyfrette.com/discount/FRESHMAN15 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

  • 2 pages share a title

    / and https://hbyfrette.com/discount/FRESHMAN15 all use the title “Luxury Hotel Bedding & Bath – H by Frette”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 8 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8887
  • 7 small tap targets

    7 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “VIDEOJS: ERROR: (CODE:4 MEDIA_ERR_SRC_NOT_SUPPORTED) The media could not be loaded, either because the server or networ…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 335 words of copy

    The homepage carries about 335 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW” and “SHOP BUNDLE”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Shop All”, “SHOP BEST-SELLING BUNDLES” and “SHOP BATH BUNDLES”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 34 cookies set on arrival

    34

    Opening the homepage sets 34 cookies, 1 of them by other companies (measured from a US location before any click).

  • 55 other companies contacted

    Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at hbyfrette.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Okendo · Forms · klaviyo.com · bluecore.com · amazonaws.com · attn.tv

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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