hendrixpark.com website review

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

1 image could be 93 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 70 KiB of JavaScript is downloaded but never used on this page.

4 third-party services load with your homepage (Shopify, nfcube.com and Adobe TypeKit and others), adding 187 KiB and 40 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

6 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

About 10 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “CLICK TO ENTER”. Most of its time is element render delay (2.4 s).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image is downloaded at several times the size a phone draws it, for example dogsinthecar.jpg at 2,000 px wide, shown at 390 px. Resized copies would save about 157 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.39 g of CO₂e: 47.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 12 characters: “Hendrix Park”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 49 characters: “Hendrix Park Custom Apparel, Sausalito California”. 70 to 160 characters is enough to sell the click.

The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.

Your <h1> is empty.

/collections/all and /collections/frontpage have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/frontpage has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 2 pages linked from your homepage and read each the way a search engine does.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

hendrixpark.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

hendrixpark.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 3 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

hendrixpark.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

hendrixpark.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.