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hennessyhammock.com website review
Visit site (opens in a new tab)Reviewed 6 November 202630 issues · 103 checks
This review found 30 issues worth fixing on hennessyhammock.com, 5 of them high impact, across 103 checks. The most urgent: font display. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #10,659 of 81,485 reviewed websitesbeats 83%
- #6,056 of 40,337 online storesbeats 80%
- #5,846 of 35,721 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 949 ms |
| May 23, 2026 | 976 ms |
| May 30, 2026 | 972 ms |
| Jun 6, 2026 | 960 ms |
| Jun 13, 2026 | 969 ms |
| Jun 20, 2026 | 964 ms |
| Jun 27, 2026 | 935 ms |
| Jul 4, 2026 | 919 ms |
| Jul 11, 2026 | 941 ms |
| Jul 18, 2026 | 966 ms |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 1.0 s |
| Aug 15, 2026 | 979 ms |
| Aug 22, 2026 | 991 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 995 ms |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 999 ms |
| Oct 24, 2026 | 1.0 s |
| Oct 31, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 79 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 79 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 80 ms |
| Jun 20, 2026 | 81 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 80 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 80 ms |
| Jul 25, 2026 | 80 ms |
| Aug 1, 2026 | 79 ms |
| Aug 8, 2026 | 78 ms |
| Aug 15, 2026 | 78 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 80 ms |
| Sep 5, 2026 | 80 ms |
| Sep 12, 2026 | 80 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 78 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 78 ms |
| Oct 17, 2026 | 76 ms |
| Oct 24, 2026 | 77 ms |
| Oct 31, 2026 | 76 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
hennessyhammock.com does not allow embedding, so this is Google's rendering of the page.
Speed
Font display
1.1 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).
Render-blocking requests
1.0 s20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Mobile performance score: 85
85/100Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
635 KiB14 images could be 635 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
2,992 HTML elements
The page has 2,992 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 third-party services on the page
6 third-party services load with your homepage (Yotpo, Shopify and Cloudflare CDN and others), adding 427 KiB and 201 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.
Reduce unused CSS
52 KiBAbout 52 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
39 KiB13 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).
Minify CSS
31 KiB31 KiB could be saved by minifying CSS.
Reduce unused JavaScript
31 KiBAbout 31 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 633 ms of it running JavaScript. That is comfortably low.
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.15
0.15For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
34 images without width and height
34 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.4 s
4.4 sVisually, the page fills in at 4.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.14
0.14The layout shifts by 0.14 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Time to Interactive: 4.4 s
4.4 sThe page becomes fully interactive after 4.4 s. Good is under 3.8 s.
Largest Contentful Paint: 2.7 s
2.7 sYour largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Hennessy Hammock is the most innovative solution to lig…”. Most of its time is element render delay (1.5 s).
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 79 ms to 76 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 87 ms
87 msReal visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 565 ms
565 msReal visitors wait 565 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 30 ms
30 msScripts block the page for only 30 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.6 MB in 215 requests
2.6 MBYour homepage downloads 2.6 MB in 215 requests on a phone: images 1.2 MB (46), other files 715 KiB (93) and scripts 510 KiB (61). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (600 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
11 images below the first screen load straight away
11 images further down the page (703 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
215 KiB2 images are downloaded at several times the size a phone draws them, for example hammock-diagram-index.webp at 2,246 px wide, shown at 350 px. Resized copies would save about 215 KiB.
About 0.7 g of CO₂ per visit
0.72 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.72 g of CO₂e: 86.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (35 elements)
All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (9 elements)
Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “The Hennessy Hammock is the most innovative solut…”). One clear main headline is easier for people and search engines.
Meta description is long (172 characters)
Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
99 internal links, 10 external
The homepage links to 99 pages on hennessyhammock.com and 10 external pages.
4 checks passed
Title: 50 characters
Your title is a healthy 50 characters: “Hennessy Hammock - "The Coolest Tent In The World"”.
Canonical URL set
The canonical URL is https://hennessyhammock.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hennessyhammock.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,553 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
18 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
2 links through redirect chains
2 links go through two or more redirects, for example https://facebook.com/HennessyHammock.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (hennessyhammock.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YE1 verifies for hennessyhammock.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://hennessyhammock.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
hennessyhammock.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
hennessyhammock.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 27 years old
27 yearshennessyhammock.com was registered in Feb 1999 through Namespro Solutions Inc.. An established domain carries more trust with email providers and search engines.
Registered until Feb 2034
hennessyhammock.com is registered until Feb 2034.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 348 words of copy
The homepage carries about 348 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now”.
6 calls to action
The homepage has 6 calls to action, for example “Shop”, “Contact Us” and “Subscribe”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:shops.shopify.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Orbe Geolocation · Access Pro · Gift Box Builder · upsell-apps.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Galiano Island
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on hennessyhammock.com, including 13 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.