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henrypride.com website review
Visit site (opens in a new tab)Reviewed 6 November 202631 issues · 102 checks
This review found 31 issues worth fixing on henrypride.com, 15 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #48,425 of 80,918 reviewed websitesbeats 35%
- #27,379 of 39,887 online storesbeats 27%
- #25,484 of 35,280 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 809 ms |
| May 23, 2026 | 792 ms |
| May 30, 2026 | 790 ms |
| Jun 6, 2026 | 798 ms |
| Jun 13, 2026 | 806 ms |
| Jun 20, 2026 | 825 ms |
| Jun 27, 2026 | 825 ms |
| Jul 4, 2026 | 831 ms |
| Jul 11, 2026 | 826 ms |
| Jul 18, 2026 | 820 ms |
| Jul 25, 2026 | 808 ms |
| Aug 1, 2026 | 807 ms |
| Aug 8, 2026 | 819 ms |
| Aug 15, 2026 | 818 ms |
| Aug 22, 2026 | 836 ms |
| Aug 29, 2026 | 831 ms |
| Sep 5, 2026 | 809 ms |
| Sep 12, 2026 | 816 ms |
| Sep 19, 2026 | 814 ms |
| Sep 26, 2026 | 807 ms |
| Oct 3, 2026 | 817 ms |
| Oct 10, 2026 | 811 ms |
| Oct 17, 2026 | 800 ms |
| Oct 24, 2026 | 789 ms |
| Oct 31, 2026 | 776 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 64 ms |
| May 23, 2026 | 64 ms |
| May 30, 2026 | 67 ms |
| Jun 6, 2026 | 67 ms |
| Jun 13, 2026 | 67 ms |
| Jun 20, 2026 | 70 ms |
| Jun 27, 2026 | 69 ms |
| Jul 4, 2026 | 70 ms |
| Jul 11, 2026 | 71 ms |
| Jul 18, 2026 | 70 ms |
| Jul 25, 2026 | 70 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 70 ms |
| Aug 29, 2026 | 68 ms |
| Sep 5, 2026 | 70 ms |
| Sep 12, 2026 | 70 ms |
| Sep 19, 2026 | 71 ms |
| Sep 26, 2026 | 71 ms |
| Oct 3, 2026 | 71 ms |
| Oct 10, 2026 | 71 ms |
| Oct 17, 2026 | 70 ms |
| Oct 24, 2026 | 69 ms |
| Oct 31, 2026 | 68 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
henrypride.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.9 s · 371 KiBAbout 371 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Use efficient cache lifetimes
1.8 s · 328 KiB12 files are served with short cache lifetimes, so returning visitors download them again (328 KiB).
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
300 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.
8 third-party services on the page
8 third-party services load with your homepage (Accessibe Accessibility Overlay, cloudfront.net and Facebook and others), adding 818 KiB and 249 ms of main-thread time.
Legacy JavaScript
150 ms · 33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Improve image delivery
7 KiB1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 446 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.1 s
10.1 sYour largest element takes 10.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 10.2 s
10.2 sThe page becomes fully interactive after 10.2 s. Good is under 3.8 s.
First Contentful Paint: 3.7 s
3.7 sThe first text or image appears after 3.7 s on a phone. Good is under 1.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 64 ms to 68 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 53 ms
53 msReal visitors wait 53 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 572 ms
572 msReal visitors wait 572 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 51 ms
51 msScripts block the page for only 51 ms while loading. Good is under 200 ms.
Images and page weight
1 image below the first screen load straight away
1 image further down the page (33 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.55 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.55 g of CO₂e: 66.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 2.0 MB in 147 requests
2.0 MBYour homepage downloads 2.0 MB in 147 requests on a phone: scripts 898 KiB (40), other files 742 KiB (83) and images 291 KiB (17). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (8 elements)
Alternative text of images should not be repeated as text: 8 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (16 characters)
Your title is only 16 characters: “Henry Outfitters”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “Best Sellers”). One clear main headline is easier for people and search engines.
Meta description is long (280 characters)
Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
54 internal links, 4 external
The homepage links to 54 pages on henrypride.com and 4 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://henryoutfitters.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://henryoutfitters.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/products/mares-leg-pistol-case and /products/henry-mares-leg-and-bears-leg-pistol-case all use the title “Henry Mare's Leg and Bear's Leg Pistol Case – Henry Outfitters”. Search engines can't tell which page to show for a search, so each competes with the others.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 small tap targets
3 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (henryoutfitters.com).
Valid certificate (69 days left)
The certificate from Let's Encrypt · YE2 verifies for henrypride.com and is valid for another 69 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://henrypride.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 26 links work
All 26 links checked from your homepage (22 internal, 4 external) answered without errors.
Domain and trust
No CAA record
henryoutfitters.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
henryoutfitters.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 3 years old
3 yearshenryoutfitters.com was registered in Jul 2023 through DreamHost, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
henryoutfitters.com is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 91 words
The homepage has only about 91 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Hotjar and HubSpot.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
No DMARC policy
henrypride.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
henrypride.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
henrypride.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
cloudfront.net · hextom.com · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on henrypride.com, including 9 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.