hobby-horse.com website review

The page has 3,791 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

21 images could be 394 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 1 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 third-party services load with your homepage (Shopify, Klaviyo and loox.io and others), adding 327 KiB and 1 ms of main-thread time.

5 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 174 ms to 208 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.1 MB in 152 requests on a phone: images 3.0 MB (67), scripts 437 KiB (37) and fonts 359 KiB (9). Under 2 MB keeps phones on slow connections fast.

261022_Banner_StarsStripes_US_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

10 buttons have no accessible name, so screen readers announce just “button”.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

11 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 4 <h1> headlines (“”, “20% off selected products” and “Stars, stripes and spotted coats”). One clear main headline is easier for people and search engines.

The homepage links to 203 pages on hobby-horse.com and 22 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.hobby-horse.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.hobby-horse.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.hobby-horse.com/collections/all and https://www.hobby-horse.com/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.hobby-horse.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 543 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.