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home-crush.com website review
Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 70 checks
This review found 27 issues worth fixing on home-crush.com, 3 of them high impact, across 70 checks. The most urgent: page weight: 9.8 MB in 45 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,841 of 109,350 reviewed websitesbeats 86%
- #6,657 of 61,859 online storesbeats 85%
- #6,459 of 56,401 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 9.7 MB and 925 ms of main-thread time.
Improve image delivery
1.8 MB10 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 84
84/100Your mobile performance score is 84. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
theocdn.com adds 0 ms
0 mstheocdn.com costs a phone 0 ms of main-thread work and 7.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 495 ms
495 msGoogle Tag Manager costs a phone 495 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.
Reduce unused JavaScript
288 KiBAbout 288 KiB of JavaScript is downloaded but never used on this page.
Facebook adds 253 ms
253 msFacebook costs a phone 253 ms of main-thread work and 215 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 0 ms
0 msShopify costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
193 KiB4 files are served with short cache lifetimes, so returning visitors download them again (193 KiB).
Legacy JavaScript
33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.8 s
A phone's processor spends 1.8 s on main-thread work while loading, 978 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.6 s
9.6 sThe page becomes fully interactive after 9.6 s. Good is under 3.8 s.
Total Blocking Time: 513 ms
513 msScripts block taps and scrolling for 513 ms in total while the page loads. Good is under 200 ms.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Fall back in love with your home.”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.8 MB in 45 requests
9.8 MBYour homepage downloads 9.8 MB in 45 requests on a phone: media 6.7 MB (1), images 2.2 MB (13) and scripts 853 KiB (16). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (832 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images far larger than shown
241 KiB3 images are downloaded at several times the size a phone draws them, for example outdoor-table-64efe2d522bfee55.webp at 1,445 px wide, shown at 390 px. Resized copies would save about 241 KiB.
About 2.8 g of CO₂ per visit
2.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.79 g of CO₂e: 334.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (3 elements).
2 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
65 internal links, 6 external
The homepage links to 65 pages on home-crush.com and 6 external pages.
7 checks passed
Meta description: 121 characters
Your meta description is 121 characters: “Luxury furnishings, Heatsail outdoor living, lighting, and considered home pieces curated by Home Crush in Santa Barbar…”.
One H1 headline
Your main headline reads: “Fall back in love with your home.”.
Title: 48 characters
Your title is a healthy 48 characters: “Home Crush | Luxury Furnishings + Outdoor Living”.
Canonical URL set
The canonical URL is https://home-crush.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://home-crush.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://home-crush.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (320 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages share a title
https://home-crush.com/shop, https://home-crush.com/products/santa-cruz-wide-stripe-chevron-large-raffia-straw-tote-bag, https://home-crush.com/products/santa-cruz-two-tone-pinstripes-large-raffia-straw-tote-bag and https://home-crush.com/products/flower-petal-salt all use the title “Shop the Collection | Home Crush”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://home-crush.com/shop, https://home-crush.com/products/santa-cruz-wide-stripe-chevron-large-raffia-straw-tote-bag, https://home-crush.com/products/santa-cruz-two-tone-pinstripes-large-raffia-straw-tote-bag and https://home-crush.com/products/flower-petal-salt use the same meta description. A description written for each page earns more clicks.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://home-crush.com/products/santa-cruz-wide-stripe-chevron-large-raffia-straw-tote-bag, whose canonical is https://home-crush.com/shop. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages with very little text
https://home-crush.com/blog, https://home-crush.com/contact, https://home-crush.com/shop/furniture-1 and https://home-crush.com/shop/mirrors-and-art have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 309 words of copy
The homepage carries about 309 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE COLLECTION”.
7 calls to action
The homepage has 7 calls to action, for example “Shop”, “Start a project” and “Shop the collection”.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel and TikTok Pixel.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at home-crush.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Render
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on home-crush.com, including 14 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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