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homebello.com website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 76 checks
This review found 33 issues worth fixing on homebello.com, 12 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #73,031 of 103,705 reviewed websitesbeats 26%
- #45,326 of 57,878 online storesbeats 18%
- #11 of 21 Ecwid storesbeats 50%
Closest competitors among Ecwid stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.4 s |
| May 30, 2026 | 4.1 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.9 s |
| Jun 27, 2026 | 4.0 s |
| Jul 4, 2026 | 4.0 s |
| Jul 11, 2026 | 3.9 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 4.4 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.4 s |
| Oct 3, 2026 | 4.3 s |
| Oct 10, 2026 | 4.2 s |
| Oct 17, 2026 | 4.3 s |
| Oct 24, 2026 | 4.3 s |
| Oct 31, 2026 | 4.4 s |
| Nov 7, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 121 ms |
| May 30, 2026 | 119 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 102 ms |
| Jun 20, 2026 | 97 ms |
| Jun 27, 2026 | 97 ms |
| Jul 4, 2026 | 95 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 113 ms |
| Aug 15, 2026 | 112 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 98 ms |
| Sep 12, 2026 | 100 ms |
| Sep 19, 2026 | 101 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 105 ms |
| Oct 10, 2026 | 105 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 101 ms |
| Oct 31, 2026 | 104 ms |
| Nov 7, 2026 | 102 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.1 s · 873 KiBAbout 873 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.
Reduce unused CSS
1.1 s · 231 KiBAbout 231 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
1.3 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Google/Doubleclick Ads and others), adding 5.3 MB and 652 ms of main-thread time.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
cloudfront.net adds 170 ms
170 mscloudfront.net costs a phone 170 ms of main-thread work and 4.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
330 KiB13 images could be 330 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 275 ms
275 msGoogle Tag Manager costs a phone 275 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
200 ms · 50 KiB11 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 58 ms
58 msYour server sent the HTML in 58 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 18.1 s
18.1 sYour largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 6.6 s
6.6 sThe first text or image appears after 6.6 s on a phone. Good is under 1.8 s.
Time to Interactive: 19.1 s
19.1 sThe page becomes fully interactive after 19.1 s. Good is under 3.8 s.
Speed Index: 8.4 s
8.4 sVisually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.104
0.104The layout shifts by 0.104 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 203 ms
203 msScripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 103 ms
103 msReal visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Tap response (INP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 5.3 MB in 231 requests
5.3 MBYour homepage downloads 5.3 MB in 231 requests on a phone: images 3.2 MB (125), scripts 1.7 MB (54) and stylesheets 287 KiB (19). Under 2 MB keeps phones on slow connections fast.
5 images below the first screen load straight away
5 images further down the page (138 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 129 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “Shop for Jewelry, Home Decor, Tabletop, Kitchen & Gifts at HomeBello”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (161 characters)
Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
27 internal links, 5 external
The homepage links to 27 pages on homebello.com and 5 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Mauviel 1830”.
Canonical URL set
The canonical URL is https://homebello.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://homebello.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
56%The HTML your server sends has 86 of the 154 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
No llms.txt
There is no https://homebello.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 page without an H1
https://homebello.com/products has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
https://homebello.com/products and https://homebello.com/products/Customer-Service-c152058441 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
6 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Hydration completed but contains mismatches.”.
2 checks passed
Tap targets are thumb-sized
12 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 154 words
The homepage has only about 154 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Mauviel Cookware” and “Learn more in our Privacy Policy”.
5 calls to action
The homepage has 5 calls to action, for example “Call or Text 310.845.6864”, “Shop Mauviel Cookware” and “Shop Halcyon days”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at homebello.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- ec-instant-site
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on homebello.com, including 19 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.