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homebello.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 76 checks

This review found 33 issues worth fixing on homebello.com, 12 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s3.0 sMay 23Nov 74.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.4 s
May 30, 20264.1 s
Jun 6, 20263.4 s
Jun 13, 20263.8 s
Jun 20, 20263.9 s
Jun 27, 20264.0 s
Jul 4, 20264.0 s
Jul 11, 20263.9 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.2 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.9 s
Sep 5, 20264.4 s
Sep 12, 20264.5 s
Sep 19, 20264.5 s
Sep 26, 20264.4 s
Oct 3, 20264.3 s
Oct 10, 20264.2 s
Oct 17, 20264.3 s
Oct 24, 20264.3 s
Oct 31, 20264.4 s
Nov 7, 20264.2 s
Real-visitor tap response (INP)75th percentile, phones
125 ms91 msMay 23Nov 7102 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026121 ms
May 30, 2026119 ms
Jun 6, 2026111 ms
Jun 13, 2026102 ms
Jun 20, 202697 ms
Jun 27, 202697 ms
Jul 4, 202695 ms
Jul 11, 202696 ms
Jul 18, 2026103 ms
Jul 25, 2026104 ms
Aug 1, 2026113 ms
Aug 8, 2026113 ms
Aug 15, 2026112 ms
Aug 22, 2026105 ms
Aug 29, 2026104 ms
Sep 5, 202698 ms
Sep 12, 2026100 ms
Sep 19, 2026101 ms
Sep 26, 2026103 ms
Oct 3, 2026105 ms
Oct 10, 2026105 ms
Oct 17, 2026104 ms
Oct 24, 2026101 ms
Oct 31, 2026104 ms
Nov 7, 2026102 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of homebello.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. homebello.com at 0.4 s0.4 s
  2. homebello.com at 0.8 s0.8 s
  3. homebello.com at 1.1 s1.1 s
  4. homebello.com at 1.5 s1.5 s
  5. homebello.com at 1.9 s1.9 s
  6. homebello.com at 2.3 s2.3 s
  7. homebello.com at 2.6 s2.6 s
  8. homebello.com at 3.0 s3.0 s

Speed

9 to fix51
  • Reduce unused JavaScript

    4.1 s · 873 KiB

    About 873 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 231 KiB

    About 231 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.3 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Google/Doubleclick Ads and others), adding 5.3 MB and 652 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • cloudfront.net adds 170 ms

    170 ms

    cloudfront.net costs a phone 170 ms of main-thread work and 4.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    330 KiB

    13 images could be 330 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 275 ms

    275 ms

    Google Tag Manager costs a phone 275 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    200 ms · 50 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (50 KiB).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 192 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest Contentful Paint: 18.1 s

    18.1 s

    Your largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 6.6 s

    6.6 s

    The first text or image appears after 6.6 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Speed Index: 8.4 s

    8.4 s

    Visually, the page fills in at 8.4 s (Speed Index). Good is under 3.4 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.104

    0.104

    The layout shifts by 0.104 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 203 ms

    203 ms

    Scripts block taps and scrolling for 203 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 5.3 MB in 231 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 231 requests on a phone: images 3.2 MB (125), scripts 1.7 MB (54) and stylesheets 287 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • 5 images below the first screen load straight away

    5 images further down the page (138 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 181.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9695
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 129 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Shop for Jewelry, Home Decor, Tabletop, Kitchen & Gifts at HomeBello”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 27 internal links, 5 external

    The homepage links to 27 pages on homebello.com and 5 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Mauviel 1830”.

  • Canonical URL set

    The canonical URL is https://homebello.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://homebello.com/sitemap.xml.

AI search readiness

2 to fix75
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    56%

    The HTML your server sends has 86 of the 154 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no https://homebello.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 1 page without an H1

    https://homebello.com/products has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://homebello.com/products and https://homebello.com/products/Customer-Service-c152058441 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    12 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 12 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Hydration completed but contains mismatches.”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 154 words

    The homepage has only about 154 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Mauviel Cookware” and “Learn more in our Privacy Policy”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Call or Text 310.845.6864”, “Shop Mauviel Cookware” and “Shop Halcyon days”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at homebello.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
ec-instant-site
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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