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homebound.com website review

Visit site (opens in a new tab)Reviewed 28 October 202637 issues · 109 checks

This review found 37 issues worth fixing on homebound.com, 9 of them high impact, across 109 checks. The most urgent: page weight: 18.9 MB in 198 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s1.3 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.7 s
May 23, 20262.3 s
May 30, 20262.0 s
Jun 6, 20261.7 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.8 s
Jul 11, 20262.8 s
Jul 18, 20263.1 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.1 s
Aug 15, 20262.8 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.5 s
Sep 19, 20262.7 s
Sep 26, 20262.8 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
363 ms154 msMay 9Oct 24178 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026216 ms
May 16, 2026212 ms
May 23, 2026215 ms
May 30, 2026211 ms
Jun 6, 2026211 ms
Jun 13, 2026207 ms
Jun 20, 2026207 ms
Jun 27, 2026219 ms
Jul 4, 2026213 ms
Jul 11, 2026230 ms
Jul 18, 2026239 ms
Jul 25, 2026248 ms
Aug 1, 2026269 ms
Aug 8, 2026285 ms
Aug 15, 2026312 ms
Aug 22, 2026328 ms
Aug 29, 2026339 ms
Sep 5, 2026330 ms
Sep 12, 2026289 ms
Sep 19, 2026261 ms
Sep 26, 2026222 ms
Oct 3, 2026182 ms
Oct 10, 2026186 ms
Oct 17, 2026179 ms
Oct 24, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of homebound.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. homebound.com at 0.7 s0.7 s
  2. homebound.com at 1.4 s1.4 s
  3. homebound.com at 2.2 s2.2 s
  4. homebound.com at 2.9 s2.9 s
  5. homebound.com at 3.6 s3.6 s
  6. homebound.com at 4.3 s4.3 s
  7. homebound.com at 5.0 s5.0 s
  8. homebound.com at 5.7 s5.7 s

homebound.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix61
  • Render-blocking requests

    1.8 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Use efficient cache lifetimes

    150 ms · 13.6 MB

    51 files are served with short cache lifetimes, so returning visitors download them again (13.6 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 18.1 MB and 1.6 s of main-thread time.

  • website-files.com adds 67 ms

    67 ms

    website-files.com costs a phone 67 ms of main-thread work and 15.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 641 ms

    641 ms

    Google Tag Manager costs a phone 641 ms of main-thread work and 994 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    570 ms · 138 KiB

    About 138 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 570 ms faster on a phone.

  • Google CDN adds 429 ms

    429 ms

    Google CDN costs a phone 429 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    314 KiB

    8 images could be 314 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,638 HTML elements

    The page has 1,638 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    30 KiB

    Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    6 KiB

    6 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 34.3 s

    34.3 s

    The page becomes fully interactive after 34.3 s. Good is under 3.8 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 759 ms

    759 ms

    Scripts block taps and scrolling for 759 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 226 ms

    226 ms

    Real visitors wait 226 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 4.2 s

    4.2 s

    Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 437 ms

    437 ms

    Real visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 216 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 18.9 MB in 198 requests

    18.9 MB

    Your homepage downloads 18.9 MB in 198 requests on a phone: media 12.7 MB (10), scripts 3.0 MB (81) and images 1.4 MB (39). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (122 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (82 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 5.4 g of CO₂ per visit

    5.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.36 g of CO₂e: 643.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8490
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 204 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 78 internal links, 0 external

    The homepage links to 78 pages on homebound.com and 0 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Your new home starts here”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Homebound | Tech-Enabled Personalized Homebuilder”.

  • Canonical URL set

    The canonical URL is https://www.homebound.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.homebound.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,566 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /inventory/2409-s-lafayette-st-denver-co-80210 is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 9 pages without a meta description

    /inventory/7003-bucknell-dr-dallas-tx-75214, /inventory/1212-candlelight-ln-houston-tx-77018, /inventory/2911-w-bay-view-ave-tampa-fl-33611, /inventory/1445-27th-ave-n-saint-petersburg-fl-33704, /inventory/710-47th-ave-n-saint-petersburg-fl-33703 and /inventory/548-47th-avenue-north-st-petersburg-fl-33703 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 5 small tap targets

    5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (homebound.com).

  • Valid certificate (32 days left)

    The certificate from Google Trust Services · WE1 verifies for homebound.com and is valid for another 32 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://homebound.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (40 internal, 0 external) answered without errors.

Domain and trust

  • No CAA record

    homebound.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    homebound.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    homebound.com was registered in Aug 2000 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    homebound.com is registered until Aug 2027.

Content and conversion

3 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 789 words of copy

    The homepage carries about 789 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact”, “Get STARTED” and “Contact US”.

  • 2 short forms

    2 short forms (4 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.salesforce.com include:aspmx.pardot.com include:mail.zendesk.com include:1e…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Webflow
Analytics
Google Tag Manager
Hosting
Webflow

Hiring

Hiring
11 open roles
Teams
Home Product Development (A&D) (2), LA Construction + Sales (2), Product (2), Engineering (1)
Job board
ashby

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on homebound.com, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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