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homefix.com website review

Visit site (opens in a new tab)Reviewed 2 November 202640 issues · 105 checks

This review found 40 issues worth fixing on homefix.com, 7 of them high impact, across 105 checks. The most urgent: google Tag Manager adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.6 sMay 16Oct 312.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.7 s
Oct 24, 20262.4 s
Oct 31, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
336 ms179 msMay 16Oct 31301 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026205 ms
May 23, 2026203 ms
May 30, 2026203 ms
Jun 6, 2026211 ms
Jun 13, 2026214 ms
Jun 20, 2026214 ms
Jun 27, 2026205 ms
Jul 4, 2026197 ms
Jul 11, 2026204 ms
Jul 18, 2026197 ms
Jul 25, 2026203 ms
Aug 1, 2026203 ms
Aug 8, 2026204 ms
Aug 15, 2026204 ms
Aug 22, 2026229 ms
Aug 29, 2026229 ms
Sep 5, 2026238 ms
Sep 12, 2026262 ms
Sep 19, 2026262 ms
Sep 26, 2026296 ms
Oct 3, 2026278 ms
Oct 10, 2026296 ms
Oct 17, 2026318 ms
Oct 24, 2026301 ms
Oct 31, 2026301 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of homefix.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. homefix.com at 0.4 s0.4 s
  2. homefix.com at 0.8 s0.8 s
  3. homefix.com at 1.1 s1.1 s
  4. homefix.com at 1.5 s1.5 s
  5. homefix.com at 1.9 s1.9 s
  6. homefix.com at 2.3 s2.3 s
  7. homefix.com at 2.6 s2.6 s
  8. homefix.com at 3.0 s3.0 s

homefix.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix63
  • Google Tag Manager adds 1.1 s

    1.1 s

    Google Tag Manager costs a phone 1.1 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and 1pdata.app and others), adding 1.7 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    280 ms · 874 KiB

    About 874 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 280 ms faster on a phone.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 374 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    295 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (295 KiB).

  • 2,277 HTML elements

    The page has 2,277 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    192 KiB

    5 images could be 192 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    150 ms · 27 KiB

    About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 38 ms

    38 ms

    Your server sent the HTML in 38 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.2 s

    21.2 s

    The page becomes fully interactive after 21.2 s. Good is under 3.8 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 332 ms

    332 ms

    Real visitors wait 332 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 48% slower for real visitors

    +48%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 205 ms to 301 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 807 ms

    807 ms

    Real visitors wait 807 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Man with his children”.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

3 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.037

    0.037

    The layout barely moves while loading (CLS 0.037, good is under 0.1).

Images and page weight

3 to fix69
  • Page weight: 2.9 MB in 117 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 117 requests on a phone: scripts 2.3 MB (40), images 326 KiB (16) and HTML 160 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    89 KiB

    2 images are downloaded at several times the size a phone draws them, for example image at 1,268 px wide, shown at 360 px. Resized copies would save about 89 KiB.

  • About 0.8 g of CO₂ per visit

    0.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 9594
  • 18 text elements with low contrast

    18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 60 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • 3 H1 headlines

    There are 3 <h1> headlines (“Awards and Associations​”, “Custom Exterior Home Remodeling for Maryland, Vir…” and “Frequently Asked Questions”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 75 internal links, 12 external

    The homepage links to 75 pages on homefix.com and 12 external pages.

6 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Boost your home's value with windows, roofing, siding & more from HomeFix. Experts serving MD, VA & NC. Free estimates.”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Exterior Remodeling Services | MD, VA, and NC | HomeFix”.

  • Canonical URL set

    The canonical URL is https://www.homefix.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.homefix.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,396 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 6976
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=283014106&tm=gtm002&Ver=2&mid=0929e2e7-a0f5-458e-9338-6388ed742bec&bo=1&sid=fdca2d30d6da11f1afec252b4e20dbec&vid=fdca4a10d6da11f183d497b2dee1b16e&vids=1&msclkid=N&gtm_.

  • 10 third-party cookies

    10 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Framing 'https://c62b6d3e-057e-4a4a-9092-10d75ba871a6.rlets.com/' violates the following report-only Content Security P…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://pay.mypfgportal.com/Homefix (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (homefix.com).

  • Valid certificate (27 days left)

    The certificate from Let's Encrypt · YR1 verifies for homefix.com and is valid for another 27 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://homefix.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    homefix.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 30 years old

    30 years

    homefix.com was registered in May 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, sectigo.com and globalsign.com to issue certificates for homefix.com, so a mis-issued certificate from anyone else is refused.

  • Registered until May 2033

    homefix.com is registered until May 2033.

Content and conversion

3 to fix85
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 1,563 words of copy

    The homepage carries about 1,563 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “GET A FREE ESTIMATE” and “CALL US”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact Us”, “Get A Free Estimate” and “Get a Free Estimate”.

  • 1 short form

    A short form (6 fields at most) is right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:spf-ca.emailsignatures365.com include:leaptodigital.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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