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homepridelandscape.com website review
Visit site (opens in a new tab)Reviewed 5 November 202629 issues · 96 checks
This review found 29 issues worth fixing on homepridelandscape.com, 7 of them high impact, across 96 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Improve image delivery
2.5 s · 813 KiB7 images could be 813 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.
Render-blocking requests
1.9 s10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
750 ms · 131 KiBAbout 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (Squarespace, Google Tag Manager and sqspcdn.com and others), adding 2.6 MB and 609 ms of main-thread time.
Squarespace adds 445 ms
445 msSquarespace costs a phone 445 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
548 KiBAbout 548 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
300 ms · 95 KiBPolyfills for old browsers add 95 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 147 ms
147 msGoogle Tag Manager costs a phone 147 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
squarespace-cdn.com adds 0 ms
0 mssquarespace-cdn.com costs a phone 0 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 181 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
44 KiB3 files are served with short cache lifetimes, so returning visitors download them again (44 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 559 ms of it running JavaScript. That is comfortably low.
Server response: 108 ms
108 msYour server sent the HTML in 108 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.2 s
7.2 sYour largest element takes 7.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.2 s
12.2 sThe page becomes fully interactive after 12.2 s. Good is under 3.8 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Speed Index: 4.6 s
4.6 sVisually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.12
0.12The layout shifts by 0.12 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 110 ms
110 msScripts block the page for only 110 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.8 MB in 72 requests
2.8 MBYour homepage downloads 2.8 MB in 72 requests on a phone: scripts 1.2 MB (42), images 1.1 MB (9) and stylesheets 178 KiB (13). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (2 elements)
Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (169 characters)
Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 2 problems
Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5565317ce4b06e12488…”.
44 internal links, 3 external
The homepage links to 44 pages on homepridelandscape.com and 3 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Why Choose Us?”.
Title: 58 characters
Your title is a healthy 58 characters: “Home Pride Landscape & Design | Landscaping in Roselle, IL”.
Canonical URL set
The canonical URL is https://www.homepridelandscape.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.homepridelandscape.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (912 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (2 KiB, 11 links), a plain-text guide to the site for AI tools.
Other pages
1 page points its canonical at the homepage
/homepage declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and /homepage all use the title “Home Pride Landscape & Design | Landscaping in Roselle, IL”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages without an H1
/concrete, /portfolio, /book-meeting and /homepage have no <h1> headline, so visitors and search engines get no clear main topic.
6 pages with very little text
/concrete, /portfolio, /book-meeting, /free-estimate, /design-center and /employment have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Linked pages load
All 13 pages we checked loaded without an error.
Every page has a meta description
All 13 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5565317ce4b06e1248834873/241/5c5…”.
2 checks passed
Tap targets are thumb-sized
14 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example http://instagram.com/home_pride_landscape.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (homepridelandscape.com).
Valid certificate (83 days left)
The certificate from Let's Encrypt · YR1 verifies for homepridelandscape.com and is valid for another 83 days.
http:// redirects to https
http://homepridelandscape.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 18 links work
All 18 links checked from your homepage (15 internal, 3 external) answered without errors.
Domain and trust
No CAA record
homepridelandscape.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
homepridelandscape.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 11 years old
11 yearshomepridelandscape.com was registered in Jun 2015 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
homepridelandscape.com is registered until Jun 2027.
Content and conversion
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 349 words of copy
The homepage carries about 349 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “CALL” and “Request Free Estimate”.
14 calls to action
The homepage has 14 calls to action, for example “Book Meeting”, “Request Free Estimate” and “Schedule Complimentary Consultation”.
Social proof on the page
Social proof on the homepage: a star rating, 3 trust badges and “220+ Reviews”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- CMS
- Squarespace
- Analytics
- Google Analytics
- Hosting
- Squarespace
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on homepridelandscape.com, including 16 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.