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homemakers.com website review

Visit site (opens in a new tab)Reviewed 30 October 202643 issues · 107 checks

This review found 43 issues worth fixing on homemakers.com, 15 of them high impact, across 107 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.0 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.6 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
160 ms144 msMay 9Oct 24148 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026154 ms
May 16, 2026152 ms
May 23, 2026153 ms
May 30, 2026154 ms
Jun 6, 2026155 ms
Jun 13, 2026156 ms
Jun 20, 2026158 ms
Jun 27, 2026156 ms
Jul 4, 2026158 ms
Jul 11, 2026158 ms
Jul 18, 2026155 ms
Jul 25, 2026154 ms
Aug 1, 2026153 ms
Aug 8, 2026146 ms
Aug 15, 2026146 ms
Aug 22, 2026146 ms
Aug 29, 2026146 ms
Sep 5, 2026146 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026146 ms
Oct 3, 2026146 ms
Oct 10, 2026146 ms
Oct 17, 2026146 ms
Oct 24, 2026148 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of homemakers.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. homemakers.com at 0.4 s0.4 s
  2. homemakers.com at 0.8 s0.8 s
  3. homemakers.com at 1.1 s1.1 s
  4. homemakers.com at 1.5 s1.5 s
  5. homemakers.com at 1.9 s1.9 s
  6. homemakers.com at 2.3 s2.3 s
  7. homemakers.com at 2.6 s2.6 s
  8. homemakers.com at 3.0 s3.0 s

homemakers.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix60
  • Use efficient cache lifetimes

    4.4 s · 6.0 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (6.0 MB).

  • Improve image delivery

    2.6 s · 4.9 MB

    16 images could be 4.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.6 s faster on a phone.

  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 4.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, ZenDesk and Noibu and others), adding 1.5 MB and 801 ms of main-thread time.

  • Render-blocking requests

    900 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused JavaScript

    779 KiB

    About 779 KiB of JavaScript is downloaded but never used on this page.

  • Document request latency

    650 ms

    The HTML itself could arrive about 650 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    637 ms

    Reduce initial server response time. Google estimates savings of 637 ms on a phone.

  • Google CDN adds 253 ms

    253 ms

    Google CDN costs a phone 253 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 234 ms

    234 ms

    ZenDesk costs a phone 234 ms of main-thread work and 446 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,229 HTML elements

    The page has 2,229 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Server response: 737 ms

    737 ms

    Your server takes 737 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Minify JavaScript

    48 KiB

    48 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.7 s

    3.7 s

    Real visitors see the first content after 3.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 17.0 s

    17.0 s

    Your largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 36.9 s

    36.9 s

    The page becomes fully interactive after 36.9 s. Good is under 3.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 325 ms

    325 ms

    Scripts block taps and scrolling for 325 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 148 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 180 ms

    180 ms

    Real visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 9.8 MB in 279 requests

    9.8 MB

    Your homepage downloads 9.8 MB in 279 requests on a phone: images 7.0 MB (37), scripts 2.2 MB (215) and other files 389 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    cozy-living-room.png weighs 4.3 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    3.4 MB

    1 image is downloaded at several times the size a phone draws it, for example cozy-living-room.png at 2,304 px wide, shown at 358 px. Resized copies would save about 3.4 MB.

  • 5 images below the first screen load straight away

    5 images further down the page (4.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.78 g of CO₂e: 333.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 9494
  • Orphan list items

    Some list items are not inside a list.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • 21 links without text

    21 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (9 elements).

2 checks passed
  • Every image has alt text

    All 39 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • Meta description is long (170 characters)

    Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 104 internal links, 6 external

    The homepage links to 104 pages on homemakers.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Save Now, Relax Later”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Homemakers | Furniture, Mattresses & Decor for Every Budget”.

  • Canonical URL set

    The canonical URL is https://www.homemakers.com/.

  • Structured data in place

    Structured data found: Organization, SiteNavigationElement and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.homemakers.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (716 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix88
  • 1 linked page hidden from search

    /wishlist is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /wishlist has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    /i/outdoor and /c/new-arrivals took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Executing inline event handler violates the following Content Security Policy directive 'script-src 'self' https://chal…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    28 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 5 broken links to your own pages

    5 links from your homepage to your own site are broken, for example https://www.homemakers.com/1011385S.html (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (homemakers.com).

  • Valid certificate (40 days left)

    The certificate from Let's Encrypt · YE2 verifies for homemakers.com and is valid for another 40 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://homemakers.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    homemakers.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    homemakers.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    homemakers.com was registered in Dec 1995 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2028

    homemakers.com is registered until Dec 2028.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 583 words of copy

    The homepage carries about 583 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop the Sale”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Shop the Sale”, “Shop Gift Cards” and “Shop The Look”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Plausible.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_u.homemakers.com._spf.dmarclb.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 43 issues on homemakers.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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