hootsuite.com website review

About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

19 files are served with short cache lifetimes, so returning visitors download them again (708 KiB).

Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, FullStory and Facebook and others), adding 1.9 MB and 1.3 s of main-thread time.

Google Tag Manager costs a phone 596 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

20 long tasks block the main thread while loading, the longest for 315 ms. During a long task the page ignores taps.

The page has 1,801 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google CDN costs a phone 112 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

1 image could be 79 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 20 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Take the busywork out of social media marketing. With Hoots…”.

Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 28.1 s. Good is under 3.8 s.

The first text or image appears after 5.5 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 916 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 354 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 348 ms to 366 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.0 MB in 150 requests on a phone: scripts 2.9 MB (41), images 630 KiB (34) and other files 295 KiB (66). Under 2 MB keeps phones on slow connections fast.

3 images (448 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (14 elements).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

9 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 111 pages on hootsuite.com and 36 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your robots.txt lets ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

Large scripts ship without source maps.

1 link go through two or more redirects, for example https://help.hootsuite.com/?language=en_US.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

Social proof on the homepage: 8 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 1,410 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 3 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 43 cookies (measured from a US location before any click).

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.