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houseables.com website review

Visit site (opens in a new tab)Reviewed 7 November 202633 issues · 91 checks

This review found 33 issues worth fixing on houseables.com, 10 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of houseables.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. houseables.com at 0.4 s0.4 s
  2. houseables.com at 0.8 s0.8 s
  3. houseables.com at 1.1 s1.1 s
  4. houseables.com at 1.5 s1.5 s
  5. houseables.com at 1.9 s1.9 s
  6. houseables.com at 2.3 s2.3 s
  7. houseables.com at 2.6 s2.6 s
  8. houseables.com at 3.0 s3.0 s

houseables.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix56
  • Reduce unused JavaScript

    3.7 s · 731 KiB

    About 731 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.

  • Use efficient cache lifetimes

    2.4 s · 478 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (478 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (POWr, powrcdn.com and Facebook and others), adding 1.4 MB and 990 ms of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    770 ms · 146 KiB

    About 146 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 770 ms faster on a phone.

  • Render-blocking requests

    600 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • POWr adds 308 ms

    308 ms

    POWr costs a phone 308 ms of main-thread work and 57 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • powrcdn.com adds 231 ms

    231 ms

    powrcdn.com costs a phone 231 ms of main-thread work and 609 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Improve image delivery

    50 ms · 26 KiB

    1 image could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix65
  • First Contentful Paint: 8.2 s

    8.2 s

    The first text or image appears after 8.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 14.8 s

    14.8 s

    Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Free 2-Day Shipping SHOP NOW”.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 125 ms

    125 ms

    Scripts block the page for only 125 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 210 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 210 requests on a phone: scripts 1.5 MB (53), other files 852 KiB (126) and stylesheets 201 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8994
  • Links must have discernible text (2 elements)

    Links must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.

  • 8 images without alt text

    8 images have no alt text, which hurts accessibility and image search.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8583
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (10 characters)

    Your title is only 10 characters: “Houseables”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 59 internal links, 3 external

    The homepage links to 59 pages on houseables.com and 3 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “<img src="//houseables.com/cdn/shop/files/houseable_logo_black_190x.png?v=1642137259" srcset="//houseables.com/cdn/shop…”.

  • Canonical URL set

    The canonical URL is https://houseables.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://houseables.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (282 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 7 pages without a meta description

    /collections/all, /collections/new-arrivals, /collections/gifts, /collections/home, /collections/kitchen-bar and /collections/beauty and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 7 pages without an H1

    /collections/all, /collections/new-arrivals, /collections/gifts, /collections/home, /collections/kitchen-bar and /collections/beauty and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “cache is not defined”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    8 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (houseables.com).

  • Valid certificate (47 days left)

    The certificate from Let's Encrypt · YE1 verifies for houseables.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://houseables.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 25 links work

    All 25 links checked from your homepage (22 internal, 3 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 82 days

    houseables.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    houseables.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    houseables.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 13 years old

    13 years

    houseables.com was registered in Jan 2013 through Bluehost Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 179 words

    The homepage has only about 179 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “Shop”, “Contact Us” and “SHOP NOW”.

  • 3 short forms

    3 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

Email authentication

3 to fix25
  • No DMARC policy

    houseables.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 a mx ptr include:bluehost.com ?all”.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Judge Me Reviews · elfsight.com · hulkapps.com · powr.io · chimpstatic.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

  • The footer still says © 2021.
  • It loads jQuery 3.3.1, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Company

Headquarters
Orange

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on houseables.com, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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