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houndsy.com website review

Visit site (opens in a new tab)Reviewed 5 November 202633 issues · 101 checks

This review found 33 issues worth fixing on houndsy.com, 7 of them high impact, across 101 checks. The most urgent: page weight: 19.3 MB in 331 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.4 s
Jul 18, 20262.5 s
Jul 25, 20262.5 s
Aug 1, 20262.5 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
248 ms153 msMay 16Oct 31223 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026164 ms
May 23, 2026165 ms
May 30, 2026170 ms
Jun 6, 2026171 ms
Jun 13, 2026171 ms
Jun 20, 2026179 ms
Jun 27, 2026186 ms
Jul 4, 2026196 ms
Jul 11, 2026205 ms
Jul 18, 2026211 ms
Jul 25, 2026207 ms
Aug 1, 2026204 ms
Aug 8, 2026204 ms
Aug 15, 2026212 ms
Aug 22, 2026220 ms
Aug 29, 2026226 ms
Sep 5, 2026229 ms
Sep 12, 2026236 ms
Sep 19, 2026237 ms
Sep 26, 2026237 ms
Oct 3, 2026236 ms
Oct 10, 2026226 ms
Oct 17, 2026228 ms
Oct 24, 2026225 ms
Oct 31, 2026223 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of houndsy.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. houndsy.com at 0.4 s0.4 s
  2. houndsy.com at 0.8 s0.8 s
  3. houndsy.com at 1.1 s1.1 s
  4. houndsy.com at 1.5 s1.5 s
  5. houndsy.com at 1.9 s1.9 s
  6. houndsy.com at 2.3 s2.3 s
  7. houndsy.com at 2.6 s2.6 s
  8. houndsy.com at 3.0 s3.0 s

houndsy.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix73
  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused JavaScript

    307 KiB

    About 307 KiB of JavaScript is downloaded but never used on this page.

  • 2,192 HTML elements

    The page has 2,192 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 105 ms

    105 ms

    Klaviyo costs a phone 105 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Accessibe Accessibility Overlay and Klaviyo and others), adding 976 KiB and 380 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 133 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    89 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

  • Improve image delivery

    19 KiB

    1 image could be 19 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 11.4 s

    11.4 s

    The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 164 ms to 223 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.7 s

    3.7 s

    Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “homepage banner”.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.151

    0.151

    The layout shifts by 0.151 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 206 ms

    206 ms

    Scripts block taps and scrolling for 206 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 521 ms

    521 ms

    Real visitors wait 521 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix69
  • Page weight: 19.3 MB in 331 requests

    19.3 MB

    Your homepage downloads 19.3 MB in 331 requests on a phone: media 16.3 MB (2), other files 1.2 MB (185) and scripts 1,016 KiB (84). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    cart-img.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (223 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (32 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 5.5 g of CO₂ per visit

    5.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.47 g of CO₂e: 657.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix93
  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

SEO

3 to fixGoogle 10086
  • Meta description is short (57 characters)

    Your meta description is only 57 characters: “A mid-century modern kibble storage and dispenser system.”. 70 to 160 characters is enough to sell the click.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Houndsy” and “The Most Convenient & Beautiful Dog Feeders”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:Liquid error (snippets/json-structured-data line …”.

  • 66 internal links, 18 external

    The homepage links to 66 pages on houndsy.com and 18 external pages.

5 checks passed
  • Title: 37 characters

    Your title is a healthy 37 characters: “Dog Feeder - Houndsy Kibble Dispenser”.

  • Canonical URL set

    The canonical URL is https://www.houndsy.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.houndsy.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,028 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

6 to fix43
  • 1 linked page is broken

    Your homepage links to /pages/accessories, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a title

    /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages without a meta description

    /pages/5-reasons-why and /customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    /collections/accessories, /pages/reviews-1, /pages/contact and /pages/about-us use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /pages/5-reasons-why, /customer_authentication/redirect and /pages/reviews-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

3 to fixGoogle 9285
  • 13 small tap targets

    13 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.houndsy.com/pages/accessories (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.houndsy.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (houndsy.com).

  • Valid certificate (57 days left)

    The certificate from Let's Encrypt · YE1 verifies for houndsy.com and is valid for another 57 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://houndsy.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    houndsy.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 8 years old

    8 years

    houndsy.com was registered in Feb 2018 through NameSilo, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for houndsy.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2033

    houndsy.com is registered until Feb 2033.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 20 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 607 words of copy

    The homepage carries about 607 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call us at 1-225-468-6379” and “Shop Dogs”.

  • 18 calls to action

    The homepage has 18 calls to action, for example “Shop All Accessories”, “Contact” and “Shop Dogs”.

  • 4 short forms

    4 short forms (5 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:amazonses.com include:spf.mandrillapp.com include:mail.zendesk.com include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 5 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

  • 35 cookies set on arrival

    35

    Opening the homepage sets 35 cookies (measured from a US location before any click).

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Ketch

    A consent management tool (Ketch) loads with the page.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Ketch Consent Management · Intelligems A B Testing · Triplewhale · Omega Auto Tagger · Klaviyo Email Marketing Sms · Judge Me Reviews · cloudfront.net · getmulberry.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 33 issues on houndsy.com, including 13 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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