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howmet.com website review

Visit site (opens in a new tab)Reviewed 13 November 202622 issues · 75 checks

This review found 22 issues worth fixing on howmet.com, 5 of them high impact, across 75 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
954 ms830 msMay 23Nov 7879 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026850 ms
May 30, 2026851 ms
Jun 6, 2026844 ms
Jun 13, 2026859 ms
Jun 20, 2026869 ms
Jun 27, 2026890 ms
Jul 4, 2026914 ms
Jul 11, 2026922 ms
Jul 18, 2026940 ms
Jul 25, 2026933 ms
Aug 1, 2026921 ms
Aug 8, 2026896 ms
Aug 15, 2026885 ms
Aug 22, 2026887 ms
Aug 29, 2026882 ms
Sep 5, 2026891 ms
Sep 12, 2026896 ms
Sep 19, 2026893 ms
Sep 26, 2026893 ms
Oct 3, 2026902 ms
Oct 10, 2026910 ms
Oct 17, 2026912 ms
Oct 24, 2026926 ms
Oct 31, 2026893 ms
Nov 7, 2026879 ms
Real-visitor tap response (INP)75th percentile, phones
79 ms71 msMay 23Nov 774 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202673 ms
May 30, 202675 ms
Jun 6, 202676 ms
Jun 13, 202676 ms
Jun 20, 202676 ms
Jun 27, 202675 ms
Jul 4, 202677 ms
Jul 11, 202676 ms
Jul 18, 202677 ms
Jul 25, 202678 ms
Aug 1, 202677 ms
Aug 8, 202675 ms
Aug 15, 202673 ms
Aug 22, 202672 ms
Aug 29, 202672 ms
Sep 5, 202673 ms
Sep 12, 202674 ms
Sep 19, 202672 ms
Sep 26, 202672 ms
Oct 3, 202674 ms
Oct 10, 202673 ms
Oct 17, 202677 ms
Oct 24, 202676 ms
Oct 31, 202674 ms
Nov 7, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of howmet.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. howmet.com at 0.4 s0.4 s
  2. howmet.com at 0.8 s0.8 s
  3. howmet.com at 1.1 s1.1 s
  4. howmet.com at 1.5 s1.5 s
  5. howmet.com at 1.9 s1.9 s
  6. howmet.com at 2.3 s2.3 s
  7. howmet.com at 2.6 s2.6 s
  8. howmet.com at 3.0 s3.0 s

Speed

4 to fix79
  • Render-blocking requests

    1.1 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    300 ms · 72 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (72 KiB).

  • Reduce unused JavaScript

    300 ms · 68 KiB

    About 68 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Optanon and JSDelivr CDN), adding 282 KiB and 135 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    30 ms · 35 KiB

    About 35 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 30 ms faster on a phone.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 180 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “This website uses tracking technologies to enhance user exp…”.

  • Time to Interactive: 5.3 s

    5.3 s

    The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 73 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 74 ms

    74 ms

    Real visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 424 ms

    424 ms

    Real visitors wait 424 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.2 s

    2.2 s

    Visually, the page fills in at 2.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

  • Total Blocking Time: 17 ms

    17 ms

    Scripts block the page for only 17 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 40 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 40 requests on a phone: media 2.0 MB (1), scripts 262 KiB (11) and fonts 234 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (178 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9194
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is short (16 characters)

    Your title is only 16 characters: “Howmet Aerospace”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList, ImageObject, Organization and WebPage) but with 1 problem, for example “WebPage: keywords is an empty list”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 93 internal links, 4 external

    The homepage links to 93 pages on howmet.com and 4 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “A global leader in engineered metal products, Howmet Aerospace is poised to transform the aerospace, defense and commer…”.

  • One H1 headline

    Your main headline reads: “Strength. Discipline. Performance.”.

  • Canonical URL set

    The canonical URL is https://www.howmet.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.howmet.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.howmet.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (332 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 3 pages without an H1

    https://www.howmet.com/quality-assurance, https://www.howmet.com/foundation and https://www.howmet.com/recruitment-fraud-warning have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 4 small tap targets

    4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 176 words

    The homepage has only about 176 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Join Us”, “Contact Investor Relations” and “Request for Printed Materials”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at howmet.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
WordPress.com

Company

Employees
2,127
Founded
2016
Headquarters
Pittsburgh

Upkeep, stack, hiring and company data from programmable.info

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