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htm.nl website review
Visit site (opens in a new tab)Reviewed 31 October 202637 issues · 104 checks
This review found 37 issues worth fixing on htm.nl, 14 of them high impact, across 104 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.1 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 152 ms |
| May 16, 2026 | 151 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 153 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 155 ms |
| Jun 20, 2026 | 157 ms |
| Jun 27, 2026 | 160 ms |
| Jul 4, 2026 | 160 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 147 ms |
| Aug 1, 2026 | 140 ms |
| Aug 8, 2026 | 139 ms |
| Aug 15, 2026 | 139 ms |
| Aug 22, 2026 | 139 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 144 ms |
| Sep 12, 2026 | 145 ms |
| Sep 19, 2026 | 148 ms |
| Sep 26, 2026 | 153 ms |
| Oct 3, 2026 | 165 ms |
| Oct 10, 2026 | 171 ms |
| Oct 17, 2026 | 171 ms |
| Oct 24, 2026 | 175 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.2 s
htm.nl does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Facebook and Cookiebot and others), adding 1.3 MB and 1.6 s of main-thread time.
Use efficient cache lifetimes
350 ms · 937 KiB58 files are served with short cache lifetimes, so returning visitors download them again (937 KiB).
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Google CDN adds 746 ms
746 msGoogle CDN costs a phone 746 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
658 KiBAbout 658 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
150 ms · 446 KiB6 images could be 446 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 283 ms. During a long task the page ignores taps.
Facebook adds 258 ms
258 msFacebook costs a phone 258 ms of main-thread work and 213 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
240 ms · 106 KiBAbout 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 37 ms
37 msYour server sent the HTML in 37 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.4 s
6.4 sVisually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.
Real-user INP: 205 ms
205 msReal visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.146
0.146The layout shifts by 0.146 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 152 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 466 ms
466 msReal visitors wait 466 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 2.0 s
2.0 sYour largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 3.2 MB in 106 requests
3.2 MBYour homepage downloads 3.2 MB in 106 requests on a phone: scripts 1.6 MB (54), images 802 KiB (20) and other files 503 KiB (19). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
5 elements use ARIA attributes their role does not allow, which confuses screen readers.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Orphan list items
Some list items are not inside a list.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
77 internal links, 8 external
The homepage links to 77 pages on htm.nl and 8 external pages.
6 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Plan je reis, bekijk dienstregelingen en regel tickets en abonnementen voor openbaar vervoer in regio Den Haag. Stap in…”.
One H1 headline
Your main headline reads: “Ontdek 't samen met HTM”.
Title: 54 characters
Your title is a healthy 54 characters: “HTM | Vanzelfsprekend betrouwbaar OV in regio Den Haag”.
Canonical URL set
The canonical URL is https://www.htm.nl/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.htm.nl/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (337 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a meta description
/mijn-htm, /dienstregeling and /nieuwsberichten have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages without an H1
/dienstregeling, /omleidingen-verstoringen, /nieuwsberichten and /reizen/toegankelijkheid have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/mijn-htm has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
/mijn-htm took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=D1OG63RC77U2K3H7JUFG&lib=ttq' violates the …”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
54 of 56 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.htm.nl/persberichten/ov-klantenbarometer-2025/ (network).
1 link through redirect chains
1 link go through two or more redirects, for example https://www.htm.nl/mijn-htm/.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (htm.nl).
Valid certificate (167 days left)
The certificate from DigiCert Inc · Thawte TLS RSA CA G1 verifies for htm.nl and is valid for another 167 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://htm.nl redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
3 checks passed
Domain is 28 years old
28 yearshtm.nl was registered in Sep 1998 through Registrar.eu. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only amazon.com, digicert.com, godaddy.com and letsencrypt.org to issue certificates for htm.nl, so a mis-issued certificate from anyone else is refused.
DNSSEC is on
htm.nl's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 327 words of copy
The homepage carries about 327 words of visible text.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Download de app!”.
1 short form
A short form (2 fields at most) is right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx ip4:213.208.226.151/32 ip4:52.59.227.99 ip4:193.177.180.45 ip4:149.126.72.104 ip4:149.126.74.104 ip4:149.210.…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- Hosting
- Azure
Company
- Founded
- 1887
- Headquarters
- The Hague
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on htm.nl, including 16 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.