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htm.nl website review

Visit site (opens in a new tab)Reviewed 31 October 202637 issues · 104 checks

This review found 37 issues worth fixing on htm.nl, 14 of them high impact, across 104 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s1.1 sMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
180 ms134 msMay 9Oct 24175 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026152 ms
May 16, 2026151 ms
May 23, 2026152 ms
May 30, 2026153 ms
Jun 6, 2026154 ms
Jun 13, 2026155 ms
Jun 20, 2026157 ms
Jun 27, 2026160 ms
Jul 4, 2026160 ms
Jul 11, 2026154 ms
Jul 18, 2026152 ms
Jul 25, 2026147 ms
Aug 1, 2026140 ms
Aug 8, 2026139 ms
Aug 15, 2026139 ms
Aug 22, 2026139 ms
Aug 29, 2026146 ms
Sep 5, 2026144 ms
Sep 12, 2026145 ms
Sep 19, 2026148 ms
Sep 26, 2026153 ms
Oct 3, 2026165 ms
Oct 10, 2026171 ms
Oct 17, 2026171 ms
Oct 24, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of htm.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. htm.nl at 0.7 s0.7 s
  2. htm.nl at 1.3 s1.3 s
  3. htm.nl at 2.0 s2.0 s
  4. htm.nl at 2.6 s2.6 s
  5. htm.nl at 3.3 s3.3 s
  6. htm.nl at 3.9 s3.9 s
  7. htm.nl at 4.6 s4.6 s
  8. htm.nl at 5.2 s5.2 s

htm.nl does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix63
  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Facebook and Cookiebot and others), adding 1.3 MB and 1.6 s of main-thread time.

  • Use efficient cache lifetimes

    350 ms · 937 KiB

    58 files are served with short cache lifetimes, so returning visitors download them again (937 KiB).

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Google CDN adds 746 ms

    746 ms

    Google CDN costs a phone 746 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    658 KiB

    About 658 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    150 ms · 446 KiB

    6 images could be 446 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    300 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 283 ms. During a long task the page ignores taps.

  • Facebook adds 258 ms

    258 ms

    Facebook costs a phone 258 ms of main-thread work and 213 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    240 ms · 106 KiB

    About 106 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 37 ms

    37 ms

    Your server sent the HTML in 37 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 205 ms

    205 ms

    Real visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.146

    0.146

    The layout shifts by 0.146 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 152 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 466 ms

    466 ms

    Real visitors wait 466 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 2.0 s

    2.0 s

    Your largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the image.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.2 MB in 106 requests

    3.2 MB

    Your homepage downloads 3.2 MB in 106 requests on a phone: scripts 1.6 MB (54), images 802 KiB (20) and other files 503 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.90 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 107.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fixGoogle 8187
  • Invalid ARIA attributes

    5 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Orphan list items

    Some list items are not inside a list.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 77 internal links, 8 external

    The homepage links to 77 pages on htm.nl and 8 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Plan je reis, bekijk dienstregelingen en regel tickets en abonnementen voor openbaar vervoer in regio Den Haag. Stap in…”.

  • One H1 headline

    Your main headline reads: “Ontdek 't samen met HTM”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “HTM | Vanzelfsprekend betrouwbaar OV in regio Den Haag”.

  • Canonical URL set

    The canonical URL is https://www.htm.nl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.htm.nl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (337 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 3 pages without a meta description

    /mijn-htm, /dienstregeling and /nieuwsberichten have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /dienstregeling, /omleidingen-verstoringen, /nieuwsberichten and /reizen/toegankelijkheid have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /mijn-htm has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /mijn-htm took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=D1OG63RC77U2K3H7JUFG&lib=ttq' violates the …”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    54 of 56 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.htm.nl/persberichten/ov-klantenbarometer-2025/ (network).

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.htm.nl/mijn-htm/.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (htm.nl).

  • Valid certificate (167 days left)

    The certificate from DigiCert Inc · Thawte TLS RSA CA G1 verifies for htm.nl and is valid for another 167 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://htm.nl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

3 checks passed
  • Domain is 28 years old

    28 years

    htm.nl was registered in Sep 1998 through Registrar.eu. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only amazon.com, digicert.com, godaddy.com and letsencrypt.org to issue certificates for htm.nl, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    htm.nl's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 327 words of copy

    The homepage carries about 327 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Download de app!”.

  • 1 short form

    A short form (2 fields at most) is right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx ip4:213.208.226.151/32 ip4:52.59.227.99 ip4:193.177.180.45 ip4:149.126.72.104 ip4:149.126.74.104 ip4:149.210.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Meta Pixel and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Hosting
Azure

Company

Founded
1887
Headquarters
The Hague

Upkeep, stack, hiring and company data from programmable.info

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This review found 37 issues on htm.nl, including 16 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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