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htmisa.com website review
Visit site (opens in a new tab)Reviewed 3 November 202647 issues · 103 checks
This review found 47 issues worth fixing on htmisa.com, 17 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 6.1 s |
| May 23, 2026 | 6.1 s |
| May 30, 2026 | 6.1 s |
| Jun 6, 2026 | 6.1 s |
| Jun 13, 2026 | 6.3 s |
| Jun 20, 2026 | 6.4 s |
| Jun 27, 2026 | 6.5 s |
| Jul 4, 2026 | 6.8 s |
| Jul 11, 2026 | 6.8 s |
| Jul 18, 2026 | 6.9 s |
| Jul 25, 2026 | 6.9 s |
| Aug 1, 2026 | 6.7 s |
| Aug 8, 2026 | 7.0 s |
| Aug 15, 2026 | 6.7 s |
| Aug 22, 2026 | 6.7 s |
| Aug 29, 2026 | 6.7 s |
| Sep 5, 2026 | 6.5 s |
| Sep 12, 2026 | 6.7 s |
| Sep 19, 2026 | 6.9 s |
| Sep 26, 2026 | 7.0 s |
| Oct 3, 2026 | 7.2 s |
| Oct 10, 2026 | 7.1 s |
| Oct 17, 2026 | 7.1 s |
| Oct 24, 2026 | 7.0 s |
| Oct 31, 2026 | 6.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 177 ms |
| May 23, 2026 | 177 ms |
| May 30, 2026 | 179 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 178 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 172 ms |
| Jul 4, 2026 | 174 ms |
| Jul 11, 2026 | 165 ms |
| Jul 18, 2026 | 175 ms |
| Jul 25, 2026 | 173 ms |
| Aug 1, 2026 | 175 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 163 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 183 ms |
| Sep 26, 2026 | 185 ms |
| Oct 3, 2026 | 184 ms |
| Oct 10, 2026 | 174 ms |
| Oct 17, 2026 | 172 ms |
| Oct 24, 2026 | 172 ms |
| Oct 31, 2026 | 185 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.5 s79 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.
Improve image delivery
2.5 s · 906 KiB13 images could be 906 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.
Reduce unused JavaScript
900 ms · 725 KiBAbout 725 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Font display
900 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 900 ms).
4 third-party services on the page
4 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Brightcove and others), adding 1.2 MB and 457 ms of main-thread time.
Google CDN adds 406 ms
406 msGoogle CDN costs a phone 406 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.9 s
A phone's processor spends 3.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused CSS
300 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
1,756 HTML elements
The page has 1,756 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
140 ms · 10 KiB10 KiB could be saved by minifying JavaScript.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 209 ms
209 msYour server sent the HTML in 209 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 6.9 s
6.9 sReal visitors wait 6.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 6.2 s
6.2 sReal visitors see the first content after 6.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.1 s
4.1 sReal visitors wait 4.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 26.1 s
26.1 sYour largest element takes 26.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 18.7 s
18.7 sVisually, the page fills in at 18.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 30.1 s
30.1 sThe page becomes fully interactive after 30.1 s. Good is under 3.8 s.
First Contentful Paint: 4.4 s
4.4 sThe first text or image appears after 4.4 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 177 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 6.1 s to 6.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 182 ms
182 msReal visitors wait 182 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.061
0.061The layout barely moves while loading (CLS 0.061, good is under 0.1).
Total Blocking Time: 117 ms
117 msScripts block the page for only 117 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 6.8 MB in 326 requests
6.8 MBYour homepage downloads 6.8 MB in 326 requests on a phone: images 3.7 MB (169), scripts 1.6 MB (54) and fonts 754 KiB (12). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (701 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
75 KiB1 image is downloaded at several times the size a phone draws it, for example logoo.png at 390 px wide, shown at 99 px. Resized copies would save about 75 KiB.
About 1.9 g of CO₂ per visit
1.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 231.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (29 elements)
All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h6, h2 → h5 and h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 164 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (16 characters)
Your title is only 16 characters: “Home page - HTMI”. Between 30 and 65 characters leaves room to say what you do and for whom.
No robots.txt
There is no robots.txt at htmisa.com/robots.txt, the first file search crawlers ask for.
372 internal links, 23 external
The homepage links to 372 pages on htmisa.com and 23 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://htmisa.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
XML sitemap found
Your XML sitemap is reachable at https://htmisa.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (2,020 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and /ar all use the title “Home page - HTMI”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without a meta description
/ar, /vision-mission, /chairman-statement, /new-era-of-genuine-hospitality, /partners and /clients and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/ar, /vision-mission, /chairman-statement, /new-era-of-genuine-hospitality, /partners and /clients and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/ar has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 pages slow to respond
/ar, /vision-mission, /chairman-statement, /new-era-of-genuine-hospitality, /partners and /clients and 9 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
11 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken external links
2 links to other sites are dead, for example https://www.linkedin.com/company/htmi-switzerland-ksa (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
HTTP/1.1 only
The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://instagram.com/htmiksa?igshid=p2zvfpjlb0bc.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
3 checks passed
Served over HTTPS
The homepage is served over HTTPS (htmisa.com).
Valid certificate (29 days left)
The certificate from Let's Encrypt · YR2 verifies for htmisa.com and is valid for another 29 days.
http:// redirects to https
http://htmisa.com redirects to the secure version.
Domain and trust
No CAA record
htmisa.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
htmisa.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 3 years old
3 yearshtmisa.com was registered in Jan 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2028
htmisa.com is registered until Jan 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 447 words of copy
The homepage carries about 447 words of visible text.
3 checks passed
18 calls to action
The homepage has 18 calls to action, for example “Contact”, “Contact us” and “apply now”.
4 short forms
4 short forms (5 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 138 customer or partner logos.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be htmisa.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- The footer still says © 2022.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 47 issues on htmisa.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.