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humanjigsaw.com website review
Visit site (opens in a new tab)Reviewed 12 November 202627 issues · 70 checks
This review found 27 issues worth fixing on humanjigsaw.com, 7 of them high impact, across 70 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,758 of 108,837 reviewed websitesbeats 34%
- #42,925 of 61,763 online storesbeats 26%
- #40,746 of 56,363 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 11, 2026 | 687 ms |
| Jul 18, 2026 | 665 ms |
| Jul 25, 2026 | 641 ms |
| Aug 1, 2026 | 662 ms |
| Aug 8, 2026 | 650 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
3.7 s · 1.2 MB20 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.7 s faster on a phone.
Mobile performance score: 66
66/100Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
450 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Shopify and Adroll and others), adding 306 KiB and 94 ms of main-thread time.
Use efficient cache lifetimes
113 KiB17 files are served with short cache lifetimes, so returning visitors download them again (113 KiB).
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Reduce unused JavaScript
30 KiBAbout 30 KiB of JavaScript is downloaded but never used on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 315 ms of it running JavaScript. That is comfortably low.
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.0 s
9.0 sYour largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Apocalyptic Witchcraft”.
Time to Interactive: 9.2 s
9.2 sThe page becomes fully interactive after 9.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.143
0.143The layout shifts by 0.143 while loading, so content jumps under the reader's thumb. Good is under 0.1.
20 images without width and height
20 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.0 s
4.0 sVisually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.9 MB in 193 requests
2.9 MBYour homepage downloads 2.9 MB in 193 requests on a phone: images 1.7 MB (23), other files 803 KiB (110) and scripts 298 KiB (51). Under 2 MB keeps phones on slow connections fast.
11 images below the first screen load straight away
11 images further down the page (710 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
8 images far larger than shown
260 KiB8 images are downloaded at several times the size a phone draws them, for example APW067_web_grande.jpg at 600 px wide, shown at 165 px. Resized copies would save about 260 KiB.
3 images in older formats
3 images (397 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.8 g of CO₂ per visit
0.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 23 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
125 internal links, 10 external
The homepage links to 125 pages on humanjigsaw.com and 10 external pages.
7 checks passed
Meta description: 76 characters
Your meta description is 76 characters: “Extreme Metal Record Label (Est. 2015) For those who hear what others fear..”.
Title: 33 characters
Your title is a healthy 33 characters: “Apocalyptic Witchcraft Recordings”.
Canonical URL set
The canonical URL is https://apocalypticwitchcraft.co.uk/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://apocalypticwitchcraft.co.uk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (750 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://apocalypticwitchcraft.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://apocalypticwitchcraft.co.uk/collections/sale, https://apocalypticwitchcraft.co.uk/collections/ageless-oblivion, https://apocalypticwitchcraft.co.uk/collections/An-Axis-Of-Perdition, https://apocalypticwitchcraft.co.uk/collections/the-antichrist-imperium, https://apocalypticwitchcraft.co.uk/collections/ash-magick and https://apocalypticwitchcraft.co.uk/collections/the-berzerker and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://apocalypticwitchcraft.co.uk/collections/An-Axis-Of-Perdition, whose canonical is https://apocalypticwitchcraft.co.uk/collections/an-axis-of-perdition. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
19 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 577 words of copy
The homepage carries about 577 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Subscribe”.
5 short forms
5 short forms (2 fields at most) are right on the homepage.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at humanjigsaw.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Keaz · adroll.com · chimpstatic.com · fpcdn.me
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on humanjigsaw.com, including 9 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.