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humankindorders.com website review
Visit site (opens in a new tab)Reviewed 8 November 202630 issues · 85 checks
This review found 30 issues worth fixing on humankindorders.com, 16 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #50,161 of 83,434 reviewed websitesbeats 35%
- #28,832 of 41,882 online storesbeats 26%
- #26,930 of 37,242 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 96 ms |
| Sep 26, 2026 | 93 ms |
| Oct 3, 2026 | 92 ms |
| Oct 10, 2026 | 90 ms |
| Oct 17, 2026 | 90 ms |
| Oct 24, 2026 | 88 ms |
| Oct 31, 2026 | 88 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
humankindorders.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
5.0 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.0 s.
Reduce unused JavaScript
1.5 s · 372 KiBAbout 372 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Unpkg adds 1.2 s
1.2 sUnpkg costs a phone 1.2 s of main-thread work and 688 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 49
49/100Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Use efficient cache lifetimes
150 ms · 2.7 MB24 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).
4 third-party services on the page
4 third-party services load with your homepage (Unpkg, Google Tag Manager and JSDelivr CDN and others), adding 864 KiB and 1.3 s of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.
Improve image delivery
185 KiB5 images could be 185 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
150 ms · 28 KiBPolyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
20 KiBAbout 20 KiB of CSS is downloaded but never applied on this page.
Minify CSS
10 KiB10 KiB could be saved by minifying CSS.
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 2.0 s
A phone's processor spends 2.0 s on main-thread work while loading, 1.4 s of it running JavaScript. That is comfortably low.
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
First Contentful Paint: 5.3 s
5.3 sThe first text or image appears after 5.3 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Odeko is the distributor designed with your shop in mind — …”. Most of its time is element render delay (2.3 s).
Time to Interactive: 10.5 s
10.5 sThe page becomes fully interactive after 10.5 s. Good is under 3.8 s.
Total Blocking Time: 703 ms
703 msScripts block taps and scrolling for 703 ms in total while the page loads. Good is under 200 ms.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 90 ms
90 msReal visitors wait 90 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user TTFB: 518 ms
518 msReal visitors wait 518 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 12% faster for real visitors
-12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 103 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 7.6 MB in 40 requests
7.6 MBYour homepage downloads 7.6 MB in 40 requests on a phone: media 5.9 MB (4), scripts 880 KiB (9) and images 377 KiB (11). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
53 KiB1 image is downloaded at several times the size a phone draws it, for example getty-images-hZsk4tmPE84-unsplash-4a8e22ee.webp at 1,400 px wide, shown at 340 px. Resized copies would save about 53 KiB.
About 2.1 g of CO₂ per visit
2.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 257.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
7 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Odeko is the distributor designed for independent coffee shops, cafes and small food businesses. Stay in stock around t…”.
Title: 36 characters
Your title is a healthy 36 characters: “Odeko — We've got your back-of-house”.
Canonical URL set
The canonical URL is https://www.odeko.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.odeko.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 873 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
11 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 182 days; one year is the recommended minimum.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (odeko.com).
Valid certificate (132 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for humankindorders.com and is valid for another 132 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://humankindorders.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
odeko.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 11 years old
11 yearsodeko.com was registered in Feb 2015 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only sectigo.com, digicert.com, pki.goog and ssl.com to issue certificates for odeko.com, so a mis-issued certificate from anyone else is refused.
Registered until Feb 2028
odeko.com is registered until Feb 2028.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 873 words of copy
The homepage carries about 873 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started →”.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
No DMARC policy
humankindorders.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
humankindorders.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
humankindorders.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- React
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Analytics
- Hosting
- AWS
Hiring
- Hiring
- 25 open roles
- Teams
- Operations (15), Sales & Success (5), Engineering (1)
- Job board
- greenhouse
- Careers page
- boards.greenhouse.io/odeko (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on humankindorders.com, including 15 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.