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hurco.com website review

Visit site (opens in a new tab)Reviewed 28 October 202640 issues · 106 checks

This review found 40 issues worth fixing on hurco.com, 14 of them high impact, across 106 checks. The most urgent: reduce initial server response time. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 30Oct 242.3 s
Show as table
DateReal-visitor load time (LCP)
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.4 s
Jun 27, 20262.3 s
Jul 4, 20262.4 s
Jul 11, 20262.3 s
Jul 18, 20262.2 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20261.9 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
146 ms117 msJun 6Oct 24137 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 2026128 ms
Jun 13, 2026131 ms
Jun 20, 2026138 ms
Jun 27, 2026143 ms
Jul 4, 2026143 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026126 ms
Aug 1, 2026127 ms
Aug 8, 2026127 ms
Aug 15, 2026122 ms
Aug 22, 2026129 ms
Aug 29, 2026121 ms
Sep 5, 2026121 ms
Sep 12, 2026122 ms
Sep 19, 2026120 ms
Sep 26, 2026125 ms
Oct 3, 2026137 ms
Oct 10, 2026137 ms
Oct 17, 2026137 ms
Oct 24, 2026137 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of hurco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. hurco.com at 1.0 s1.0 s
  2. hurco.com at 1.9 s1.9 s
  3. hurco.com at 2.9 s2.9 s
  4. hurco.com at 3.8 s3.8 s
  5. hurco.com at 4.8 s4.8 s
  6. hurco.com at 5.7 s5.7 s
  7. hurco.com at 6.7 s6.7 s
  8. hurco.com at 7.7 s7.7 s

hurco.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix51
  • Reduce initial server response time

    1.2 s

    Reduce initial server response time. Google estimates savings of 1.2 s on a phone.

  • Document request latency

    1.1 s

    The HTML itself could arrive about 1.1 s sooner: redirects, a slow server response or missing compression delay everything after it.

  • 8 third-party services on the page

    8 third-party services load with your homepage (corbelpay.com, Google Tag Manager and Hubspot and others), adding 1.9 MB and 1.2 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 874 KiB

    About 874 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • corbelpay.com adds 646 ms

    646 ms

    corbelpay.com costs a phone 646 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    394 KiB

    9 images could be 394 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 307 ms

    307 ms

    Google Tag Manager costs a phone 307 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    261 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (261 KiB).

  • Server response: 1.3 s

    1.3 s

    Your server takes 1.3 s to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 20.9 s

    20.9 s

    The page becomes fully interactive after 20.9 s. Good is under 3.8 s.

  • Speed Index: 10.0 s

    10.0 s

    Visually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.511

    0.511

    The layout shifts by 0.511 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 4.1 s

    4.1 s

    Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A truth you’ll soon discover: if you want to make parts you…”.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 128 ms to 137 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 179 ms

    179 ms

    Scripts block the page for only 179 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix70
  • Page weight: 8.4 MB in 136 requests

    8.4 MB

    Your homepage downloads 8.4 MB in 136 requests on a phone: media 5.1 MB (1), scripts 1.8 MB (61) and images 806 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (179 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.4 g of CO₂ per visit

    2.37 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.37 g of CO₂e: 284.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7788
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (44 elements)

    All page content should be contained by landmarks: 44 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10089
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 72 internal links, 9 external

    The homepage links to 72 pages on hurco.com and 9 external pages.

5 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Welcome to Hurco! Around here, we believe that any machining problem is solvable when you pair the right tools with the…”.

  • One H1 headline

    Your main headline reads: “Your Move, Hotshot.”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Hurco • Mind Over Metal | Mills, Lathes & 5-Axis Machining”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://hurco.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (407 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 4 pages share 2 titles

    / and /en all use the title “Hurco • Mind Over Metal | Mills, Lathes & 5-Axis Machining”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages share a meta description

    /en, /en/contacts/distributors and /products/boring-mills use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    /en/contacts/distributors and /machine-configurator have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /en/contacts/distributors and /machine-configurator have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 pages slow to respond

    /en and /en/contacts/distributors took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 8 small tap targets

    8 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://service.hurco.com/.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (hurco.com).

  • Valid certificate (173 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for hurco.com and is valid for another 173 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://hurco.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • No CAA record

    hurco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    hurco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 32 years old

    32 years

    hurco.com was registered in Feb 1994 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    hurco.com is registered until Feb 2027.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 393 words of copy

    The homepage carries about 393 words of visible text.

2 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Contact Us”, “Start building” and “Request a Quote”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:209468.spf06.hubspotemail.net include:spf.protection.outlook.com include:trust.outgrow.co include:spf-00…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
CloudFront

Company

Employees
182

Upkeep, stack, hiring and company data from programmable.info

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