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idera.com website review

Visit site (opens in a new tab)Reviewed 29 October 202631 issues · 92 checks

This review found 31 issues worth fixing on idera.com, 8 of them high impact, across 92 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.3 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20263.1 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.7 s
Jul 18, 20262.5 s
Jul 25, 20263.0 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.5 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
191 ms113 msMay 9Oct 24182 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026146 ms
May 16, 2026134 ms
May 23, 2026122 ms
May 30, 2026141 ms
Jun 6, 2026155 ms
Jun 13, 2026178 ms
Jun 20, 2026178 ms
Jun 27, 2026141 ms
Jul 4, 2026136 ms
Jul 11, 2026136 ms
Jul 18, 2026138 ms
Jul 25, 2026156 ms
Aug 1, 2026156 ms
Aug 8, 2026156 ms
Aug 15, 2026128 ms
Aug 22, 2026145 ms
Aug 29, 2026143 ms
Sep 5, 2026139 ms
Sep 12, 2026153 ms
Sep 19, 2026159 ms
Sep 26, 2026167 ms
Oct 3, 2026176 ms
Oct 10, 2026178 ms
Oct 17, 2026181 ms
Oct 24, 2026182 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

2 to fix63
  • Improve image delivery

    4.3 s · 736 KiB

    1 image could be 736 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.3 s faster on a phone.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 6 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

  • Reduce unused CSS

    48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 7 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 118 ms of it running JavaScript. That is comfortably low.

  • Server response: 47 ms

    47 ms

    Your server sent the HTML in 47 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 21.9 s

    21.9 s

    Your largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “SQL Diagnostic Manager 14.3 Now Available”.

  • Time to Interactive: 21.9 s

    21.9 s

    The page becomes fully interactive after 21.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.2 s

    4.2 s

    The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 146 ms to 182 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 33% slower for real visitors

    +33%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

3 checks passed
  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 4.0 MB in 20 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 20 requests on a phone: images 3.2 MB (9), fonts 652 KiB (7) and HTML 87 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (230 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.1 g of CO₂ per visit

    1.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.13 g of CO₂e: 135.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8592
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (53 elements)

    All page content should be contained by landmarks: 53 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 53 images in the HTML carry an alt attribute.

  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • Title is long (66 characters)

    Your title is 66 characters, so Google will cut it off around 60: “SQL Server Database Management Software | Monitoring Tools | IDERA”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 6 links with vague text

    6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 180 internal links, 31 external

    The homepage links to 180 pages on idera.com and 31 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “SQL Server database management software for DBAs, compliance managers, engineers, and devops to observe, manage, secure…”.

  • One H1 headline

    Your main headline reads: “Simplify SQL Server Management Across Your Data Ecosystem”.

  • Canonical URL set

    The canonical URL is https://www.idera.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.idera.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,367 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (12 KiB, 64 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /sql-diagnostic-manager-14-3 has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /productssolutions/sqlserver/sqlsecure, whose canonical is /products/sql-secure. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9691
  • 4 small tap targets

    4 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • 1 broken external link

    1 link to other sites is dead, for example https://register.gotowebinar.com/register/2865335457188344664?utm_source=Idera (503).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 180 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (idera.com).

  • Valid certificate (34 days left)

    The certificate from Google Trust Services · WE1 verifies for idera.com and is valid for another 34 days.

  • http:// redirects to https

    http://idera.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    idera.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    idera.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    idera.com was registered in Feb 2000 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2029

    idera.com is registered until Feb 2029.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 482 words of copy

    The homepage carries about 482 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start with a Free Trial” and “Contact Sales”.

  • 23 calls to action

    The homepage has 23 calls to action, for example “Learn More”, “Request Demo” and “Contact Sales”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Cloudflare Web Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:204.61.221.66 a:relay01.embarcadero.com include:mail.zendesk.com include:_spf.google.com include:spf.dynect.…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 1 plugin is behind its latest release.popups-for-divi 3.2.8 → 3.2.9

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
2000
Headquarters
Houston

Upkeep, stack, hiring and company data from programmable.info

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