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idfinance.com website review
Visit site (opens in a new tab)Reviewed 27 October 202622 issues · 94 checks
This review found 22 issues worth fixing on idfinance.com, 7 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.7 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 126 ms |
| May 16, 2026 | 120 ms |
| May 23, 2026 | 128 ms |
| May 30, 2026 | 125 ms |
| Jun 6, 2026 | 132 ms |
| Jun 13, 2026 | 135 ms |
| Jun 20, 2026 | 133 ms |
| Jun 27, 2026 | 135 ms |
| Jul 4, 2026 | 127 ms |
| Jul 11, 2026 | 143 ms |
| Jul 18, 2026 | 150 ms |
| Jul 25, 2026 | 148 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 124 ms |
| Aug 15, 2026 | 122 ms |
| Aug 22, 2026 | 121 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 124 ms |
| Sep 12, 2026 | 124 ms |
| Sep 19, 2026 | 127 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 127 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 121 ms |
| Oct 24, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 s · 318 KiB4 images could be 318 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 83
83/100Your mobile performance score is 83 (desktop: 90). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
300 ms · 73 KiBAbout 73 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
200 ms · 19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Use efficient cache lifetimes
200 ms · 5 KiB2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, cookieinformation.com and Cloudflare and others), adding 217 KiB and 168 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.
Reduce unused CSS
13 KiBAbout 13 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 293 ms of it running JavaScript. That is comfortably low.
Server response: 223 ms
223 msYour server sent the HTML in 223 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 978 ms
978 msReal visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.8 s
3.8 sYour largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Pioneering fintech innovation to help people achieve financ…”.
Time to Interactive: 3.8 s
3.8 sThe page becomes fully interactive after 3.8 s. Good is under 3.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 126 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 120 ms
120 msReal visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Total Blocking Time: 42 ms
42 msScripts block the page for only 42 ms while loading. Good is under 200 ms.
Images and page weight
2 images below the first screen load straight away
2 images further down the page (85 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.7 MB in 46 requests
1.7 MBYour homepage downloads 1.7 MB in 46 requests on a phone: images 1.0 MB (18), scripts 334 KiB (11) and fonts 286 KiB (3). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 25 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
31 internal links, 11 external
The homepage links to 31 pages on idfinance.com and 11 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Building accessible, seamless financial apps that offer responsible and sustainable services, helping people make smart…”.
One H1 headline
Your main headline reads: “Pioneering fintech innovation to help people achieve financial wellness”.
Title: 53 characters
Your title is a healthy 53 characters: “ID Finance | Spanish Fintech Company | Financial Apps”.
Canonical URL set
The canonical URL is https://idfinance.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://idfinance.com/sitemap-index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (433 words), so crawlers that don't run JavaScript still read it.
Other pages
9 pages without a meta description
/about, /sustainability, /news/id-finance-secures-eur-545-million-from-international-investors, /news/id-finance-secures-%E2%82%AC21m-debt-facility-from-german-asset-manager-nordix, /news/id-finance-launches-turr%C3%B3n-by-plazo-a-new-bnpl-payment-solution-for-online-and-in-store-purchases and /legal-notice and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
6 of 7 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://idfinance.com/cdn-cgi/l/email-protection (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://plazo.sng.link/Dvm84/t8mg?_smtype=3.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (idfinance.com).
Valid certificate (48 days left)
The certificate from Google Trust Services · WE1 verifies for idfinance.com and is valid for another 48 days.
http:// redirects to https
http://idfinance.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
idfinance.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
idfinance.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 15 years old
15 yearsidfinance.com was registered in May 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
idfinance.com is registered until May 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 401 words of copy
The homepage carries about 401 words of visible text.
2 checks passed
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks, 4 customer or partner logos, 6 trust badges and “400k Users”.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.mandrillapp.com include:spf.protection.outlook.com include:mailing.eqs.com include:servers.mcsv.net …”.
DKIM signing found
A DKIM key is published (selector “selector2”, “k1” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Gatsby
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Company
- Employees
- 440
- Founded
- 2015
- Headquarters
- Barcelona
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on idfinance.com, including 9 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.