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imagine.com.bn website review
Visit site (opens in a new tab)Reviewed 22 October 202640 issues · 100 checks
This review found 40 issues worth fixing on imagine.com.bn, 14 of them high impact, across 100 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.9 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.7 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 137 ms |
| May 9, 2026 | 136 ms |
| May 16, 2026 | 137 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 139 ms |
| Jun 13, 2026 | 140 ms |
| Jun 20, 2026 | 140 ms |
| Jun 27, 2026 | 143 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 133 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 130 ms |
| Aug 29, 2026 | 131 ms |
| Sep 5, 2026 | 131 ms |
| Sep 12, 2026 | 131 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 131 ms |
| Oct 3, 2026 | 132 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 130 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.3 s · 811 KiB12 images could be 811 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.
Render-blocking requests
2.2 s40 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Reduce unused JavaScript
1.4 s · 264 KiBAbout 264 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Font display
1.3 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.3 s).
Mobile performance score: 65
65/100Your mobile performance score is 65 (desktop: 77). Pages that score under 90 lose visitors before the first paint.
2,105 HTML elements
The page has 2,105 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 763 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, wpmucdn.com and JSDelivr CDN and others), adding 329 KiB and 230 ms of main-thread time.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.
Reduce unused CSS
13 KiBAbout 13 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
9 KiB1 file is served with short cache lifetimes, so returning visitors download them again (9 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 106 ms
106 msYour server sent the HTML in 106 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 27.2 s
27.2 sYour largest element takes 27.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “dLink-mesh-mobile-banner”.
Time to Interactive: 27.5 s
27.5 sThe page becomes fully interactive after 27.5 s. Good is under 3.8 s.
Speed Index: 7.9 s
7.9 sVisually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 137 ms to 130 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 516 ms
516 msReal visitors wait 516 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 86 ms
86 msScripts block the page for only 86 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 121 requests
5.9 MBYour homepage downloads 5.9 MB in 121 requests on a phone: images 5.1 MB (49), scripts 622 KiB (25) and fonts 133 KiB (4). Under 2 MB keeps phones on slow connections fast.
12 images in older formats
12 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
telco-awards-web-768x73.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
5 images far larger than shown
142 KiB5 images are downloaded at several times the size a phone draws them, for example 5-768x768.png at 390 px wide, shown at 93 px. Resized copies would save about 142 KiB.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.7 g of CO₂ per visit
1.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
The skip-link target should exist and be focusable (1 element)
The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.
19 links without text
19 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (14 characters)
Your title is only 14 characters: “Home | imagine”. Between 30 and 65 characters leaves room to say what you do and for whom.
131 internal links, 33 external
The homepage links to 131 pages on imagine.com.bn and 33 external pages.
6 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Imagine Sdn. Bhd. is Brunei’s leading telecommunications provider, offering a comprehensive suite of broadband, mobile,…”.
Canonical URL set
The canonical URL is https://imagine.com.bn/.
Structured data in place
Structured data found: Organization, Person and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://imagine.com.bn/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (951 words), so crawlers that don't run JavaScript still read it.
Other pages
6 pages share 3 titles
/consumer/broadband and /broadband all use the title “Consumer | Broadband | imagine”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
/i-sadaqah has no meta description, so Google writes the search snippet from whatever text it finds.
6 pages share a meta description
/consumer/broadband and /broadband use the same meta description. A description written for each page earns more clicks.
4 links to non-canonical URLs
Your homepage links to 4 pages by a URL that isn't their canonical one, for example /broadband, whose canonical is /consumer/broadband. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages without an H1
/enterprise, /help, /consumer/fibre-everywhere, /imacare, /consumer/mobile/esim and /sms-booster-guide and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/i-sadaqah has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
/help, /consumer/broadband, /broadband and /consumer/landline took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
78 of 82 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (imagine.com.bn).
Valid certificate (33 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV R36 verifies for imagine.com.bn and is valid for another 33 days.
http:// redirects to https
http://imagine.com.bn redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (34 internal, 14 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
imagine.com.bn has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 970 words of copy
The homepage carries about 970 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “SIGN UP” and “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Matomo.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be imagine.com.bn is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:202.160.6.52 ip4:202.160.6.20 ip4:202.160.6.21 ip4:202.93.213.230 include:spf.protection.outlook.com include…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Matomo
Company
- Founded
- 2005
- Headquarters
- Bandar Seri Begawan
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 40 issues on imagine.com.bn, including 13 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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