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incora.com website review

Visit site (opens in a new tab)Reviewed 31 October 202629 issues · 97 checks

This review found 29 issues worth fixing on incora.com, 5 of them high impact, across 97 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 9Oct 241.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.2 s
May 23, 20261.1 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.3 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
76 ms61 msMay 9Oct 2474 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202668 ms
May 16, 202666 ms
May 23, 202667 ms
May 30, 202667 ms
Jun 6, 202670 ms
Jun 13, 202670 ms
Jun 20, 202670 ms
Jun 27, 202670 ms
Jul 4, 202670 ms
Jul 11, 202670 ms
Jul 18, 202670 ms
Jul 25, 202671 ms
Aug 1, 202670 ms
Aug 8, 202669 ms
Aug 15, 202669 ms
Aug 22, 202667 ms
Aug 29, 202665 ms
Sep 5, 202663 ms
Sep 12, 202664 ms
Sep 19, 202668 ms
Sep 26, 202669 ms
Oct 3, 202671 ms
Oct 10, 202672 ms
Oct 17, 202672 ms
Oct 24, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of incora.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. incora.com at 0.4 s0.4 s
  2. incora.com at 0.8 s0.8 s
  3. incora.com at 1.1 s1.1 s
  4. incora.com at 1.5 s1.5 s
  5. incora.com at 1.9 s1.9 s
  6. incora.com at 2.3 s2.3 s
  7. incora.com at 2.6 s2.6 s
  8. incora.com at 3.0 s3.0 s

incora.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix80
  • Improve image delivery

    900 ms · 863 KiB

    7 images could be 863 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    900 ms · 65 KiB

    About 65 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 575 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and Google Fonts), adding 235 KiB and 147 ms of main-thread time.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    2 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Incora_Edited_Images_DSC07574”.

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 6.5 s

    6.5 s

    The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

  • 35 images without width and height

    35 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 68 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 80 ms

    80 ms

    Real visitors wait 80 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 67 ms

    67 ms

    Scripts block the page for only 67 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    Incora_Website_Edited_Images_DSC07281_2500x1667-767x511.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (371 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.4 g of CO₂ per visit

    0.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.41 g of CO₂e: 49.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.4 MB in 62 requests

    1.4 MB

    Your homepage downloads 1.4 MB in 62 requests on a phone: images 1.1 MB (35), scripts 171 KiB (10) and fonts 80 KiB (2). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8990
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • [role="img"] and [role="image"] elements must have alternative text (16 elements)

    [role="img"] and [role="image"] elements must have alternative text: 16 elements on the page fail this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 38 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • 4 H1 headlines

    There are 4 <h1> headlines (“We Simplifythe Complex”, “Temperature Controlled, Traceable Storage” and “Authorized Distributor of Critical Aerospace Hard…”). One clear main headline is easier for people and search engines.

  • No robots.txt

    There is no robots.txt at incora.com/robots.txt, the first file search crawlers ask for.

  • 89 internal links, 6 external

    The homepage links to 89 pages on incora.com and 6 external pages.

6 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “A leading, global provider of innovative supply chain solutions to the aerospace, defense, manufacturing, pharmaceutica…”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Incora | We simplify the complex.”.

  • Canonical URL set

    The canonical URL is https://www.incora.com/.

  • Structured data in place

    Structured data found: Article, Corporation, ImageObject, Organization and Person.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.incora.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (542 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 3 pages without a meta description

    /about-us, /about-us/executive-leadership and /markets/aerospace have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /markets and /products use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 40 small tap targets

    40 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (incora.com).

  • Valid certificate (87 days left)

    The certificate from Let's Encrypt · YE1 verifies for incora.com and is valid for another 87 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://incora.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

4 checks passed
  • Domain is 26 years old

    26 years

    incora.com was registered in Jul 2000 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, starfieldtech.com and godaddy.com to issue certificates for incora.com, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    incora.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jul 2027

    incora.com is registered until Jul 2027.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 728 words of copy

    The homepage carries about 728 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Incora”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Incora”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 21 customer or partner logos and “8,400+ Customers”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be incora.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:servers.mcsv.net include:rp.oracleemaildelivery.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
DigitalOcean

Company

Employees
1,223

Upkeep, stack, hiring and company data from programmable.info

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