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incorta.com website review
Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 85 checks
This review found 37 issues worth fixing on incorta.com, 11 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.8 s |
| Jul 18, 2026 | 5.0 s |
| Jul 25, 2026 | 5.2 s |
| Aug 1, 2026 | 5.3 s |
| Aug 8, 2026 | 5.2 s |
| Aug 15, 2026 | 5.2 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.0 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 2.8 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.8 s |
| Oct 24, 2026 | 2.8 s |
| Oct 31, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 145 ms |
| May 23, 2026 | 149 ms |
| May 30, 2026 | 147 ms |
| Jun 6, 2026 | 141 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 136 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 139 ms |
| Jul 18, 2026 | 244 ms |
| Jul 25, 2026 | 259 ms |
| Aug 1, 2026 | 276 ms |
| Aug 8, 2026 | 269 ms |
| Aug 15, 2026 | 285 ms |
| Aug 22, 2026 | 277 ms |
| Aug 29, 2026 | 224 ms |
| Sep 5, 2026 | 230 ms |
| Sep 12, 2026 | 209 ms |
| Sep 19, 2026 | 201 ms |
| Sep 26, 2026 | 205 ms |
| Oct 3, 2026 | 182 ms |
| Oct 10, 2026 | 195 ms |
| Oct 17, 2026 | 244 ms |
| Oct 24, 2026 | 244 ms |
| Oct 31, 2026 | 202 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.0 s
1.9 s
2.9 s
3.8 s
4.8 s
5.7 s
6.7 s
7.6 s
Speed
Render-blocking requests
2.1 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Main-thread work: 6.2 s
A phone's processor spends 6.2 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Wistia and Facebook and others), adding 9.7 MB and 2.3 s of main-thread time.
Improve image delivery
1.4 MB24 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
300 ms · 961 KiBAbout 961 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 875 ms
875 msGoogle Tag Manager costs a phone 875 ms of main-thread work and 977 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Wistia adds 598 ms
598 msWistia costs a phone 598 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
website-files.com adds 184 ms
184 mswebsite-files.com costs a phone 184 ms of main-thread work and 5.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
566 KiB52 files are served with short cache lifetimes, so returning visitors download them again (566 KiB).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.
Facebook adds 291 ms
291 msFacebook costs a phone 291 ms of main-thread work and 242 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.2 s
4.2 sReal visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.2 s
4.2 sReal visitors see the first content after 4.2 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 23.3 s
23.3 sThe page becomes fully interactive after 23.3 s. Good is under 3.8 s.
Speed Index: 10.9 s
10.9 sVisually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 940 ms
940 msScripts block taps and scrolling for 940 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Tap response (INP) got 52% slower for real visitors
+52%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 996 ms
996 msReal visitors wait 996 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Build agents and AI apps the way your teams already work wi…”. Most of its time is element render delay (2.3 s).
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
2 checks passed
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Images and page weight
Page weight: 10.1 MB in 188 requests
10.1 MBYour homepage downloads 10.1 MB in 188 requests on a phone: images 5.4 MB (62), media 2.2 MB (1) and scripts 2.2 MB (57). Under 2 MB keeps phones on slow connections fast.
About 2.9 g of CO₂ per visit
2.87 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.87 g of CO₂e: 344.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
165 form fields without a label
165 form fields have no label, so screen readers announce an empty box and autofill guesses.
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 88 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (FAQPage, Organization, SoftwareApplication and WebPage) but with 1 problem, for example “SoftwareApplication: no offers (price) block”.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
85 internal links, 19 external
The homepage links to 85 pages on incorta.com and 19 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Incorta is the governed data and AI platform for the enterprise. Connect live, detailed data across all systems to buil…”.
One H1 headline
Your main headline reads: “Every AI app your enterprise runs, on one governed platform.”.
Title: 48 characters
Your title is a healthy 48 characters: “Governed Data, Analytics & AI Platform | Incorta”.
Canonical URL set
The canonical URL is https://www.incorta.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.incorta.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,126 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.incorta.com/llms.txt (3 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.incorta.com/applications has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://sc.lfeeder.com/lftracker_v1_DzLR5a5qQGnaBoQ2.js' violates the following Content Security Po…”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
14 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 511 words of copy
The homepage carries about 511 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get Started”.
11 calls to action
The homepage has 11 calls to action, for example “Demo CenterWatch Incorta in action”, “Partner ProgramBenefits and how to join” and “Contact UsTalk to our team”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 21 testimonial or review blocks, 5 customer or partner logos and 4 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Hotjar and HubSpot.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
61 other companies contacted
Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at incorta.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- Webflow
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Webflow
Hiring
- Hiring
- 3 open roles
- Teams
- Enterprise AE (1), Professional Services (1), Sales Development (1)
- Job board
- lever
- Careers page
- www.incorta.com/careers (opens in a new tab)
Company
- Employees
- 70
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on incorta.com, including 24 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.