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incorta.com website review

Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 85 checks

This review found 37 issues worth fixing on incorta.com, 11 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.8 s1.6 sMay 16Oct 312.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.4 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.5 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20265.0 s
Jul 25, 20265.2 s
Aug 1, 20265.3 s
Aug 8, 20265.2 s
Aug 15, 20265.2 s
Aug 22, 20264.9 s
Aug 29, 20264.1 s
Sep 5, 20263.4 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Oct 31, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
307 ms114 msMay 16Oct 31202 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026145 ms
May 23, 2026149 ms
May 30, 2026147 ms
Jun 6, 2026141 ms
Jun 13, 2026142 ms
Jun 20, 2026137 ms
Jun 27, 2026136 ms
Jul 4, 2026143 ms
Jul 11, 2026139 ms
Jul 18, 2026244 ms
Jul 25, 2026259 ms
Aug 1, 2026276 ms
Aug 8, 2026269 ms
Aug 15, 2026285 ms
Aug 22, 2026277 ms
Aug 29, 2026224 ms
Sep 5, 2026230 ms
Sep 12, 2026209 ms
Sep 19, 2026201 ms
Sep 26, 2026205 ms
Oct 3, 2026182 ms
Oct 10, 2026195 ms
Oct 17, 2026244 ms
Oct 24, 2026244 ms
Oct 31, 2026202 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of incorta.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. incorta.com at 1.0 s1.0 s
  2. incorta.com at 1.9 s1.9 s
  3. incorta.com at 2.9 s2.9 s
  4. incorta.com at 3.8 s3.8 s
  5. incorta.com at 4.8 s4.8 s
  6. incorta.com at 5.7 s5.7 s
  7. incorta.com at 6.7 s6.7 s
  8. incorta.com at 7.6 s7.6 s

Speed

12 to fix54
  • Render-blocking requests

    2.1 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Wistia and Facebook and others), adding 9.7 MB and 2.3 s of main-thread time.

  • Improve image delivery

    1.4 MB

    24 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    300 ms · 961 KiB

    About 961 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 875 ms

    875 ms

    Google Tag Manager costs a phone 875 ms of main-thread work and 977 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Wistia adds 598 ms

    598 ms

    Wistia costs a phone 598 ms of main-thread work and 2.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 184 ms

    184 ms

    website-files.com costs a phone 184 ms of main-thread work and 5.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    566 KiB

    52 files are served with short cache lifetimes, so returning visitors download them again (566 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 335 ms. During a long task the page ignores taps.

  • Facebook adds 291 ms

    291 ms

    Facebook costs a phone 291 ms of main-thread work and 242 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    97 KiB

    About 97 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.2 s

    4.2 s

    Real visitors wait 4.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.2 s

    4.2 s

    Real visitors see the first content after 4.2 s (75th percentile). Good is under 1.8 s.

  • Time to Interactive: 23.3 s

    23.3 s

    The page becomes fully interactive after 23.3 s. Good is under 3.8 s.

  • Speed Index: 10.9 s

    10.9 s

    Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 940 ms

    940 ms

    Scripts block taps and scrolling for 940 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 52% slower for real visitors

    +52%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 202 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 996 ms

    996 ms

    Real visitors wait 996 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Build agents and AI apps the way your teams already work wi…”. Most of its time is element render delay (2.3 s).

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

2 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.038

    0.038

    The layout barely moves while loading (CLS 0.038, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 10.1 MB in 188 requests

    10.1 MB

    Your homepage downloads 10.1 MB in 188 requests on a phone: images 5.4 MB (62), media 2.2 MB (1) and scripts 2.2 MB (57). Under 2 MB keeps phones on slow connections fast.

  • About 2.9 g of CO₂ per visit

    2.87 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.87 g of CO₂e: 344.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9392
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 165 form fields without a label

    165 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 88 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (FAQPage, Organization, SoftwareApplication and WebPage) but with 1 problem, for example “SoftwareApplication: no offers (price) block”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 85 internal links, 19 external

    The homepage links to 85 pages on incorta.com and 19 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Incorta is the governed data and AI platform for the enterprise. Connect live, detailed data across all systems to buil…”.

  • One H1 headline

    Your main headline reads: “Every AI app your enterprise runs, on one governed platform.”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Governed Data, Analytics & AI Platform | Incorta”.

  • Canonical URL set

    The canonical URL is https://www.incorta.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.incorta.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,126 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.incorta.com/llms.txt (3 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.incorta.com/applications has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://sc.lfeeder.com/lftracker_v1_DzLR5a5qQGnaBoQ2.js' violates the following Content Security Po…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 511 words of copy

    The homepage carries about 511 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Started”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Demo CenterWatch Incorta in action”, “Partner ProgramBenefits and how to join” and “Contact UsTalk to our team”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 21 testimonial or review blocks, 5 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Hotjar and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at incorta.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Webflow

Hiring

Hiring
3 open roles
Teams
Enterprise AE (1), Professional Services (1), Sales Development (1)
Job board
lever

Company

Employees
70

Upkeep, stack, hiring and company data from programmable.info

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