Website review, no card needed

imperva.com logo

imperva.com website review

Visit site (opens in a new tab)Reviewed 27 October 202637 issues · 102 checks

This review found 37 issues worth fixing on imperva.com, 11 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s2.8 sMay 9Oct 243.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.8 s
May 16, 20263.8 s
May 23, 20263.8 s
May 30, 20263.7 s
Jun 6, 20263.5 s
Jun 13, 20263.5 s
Jun 20, 20263.4 s
Jun 27, 20263.3 s
Jul 4, 20263.4 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.3 s
Aug 1, 20263.3 s
Aug 8, 20263.3 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.1 s
Sep 5, 20263.1 s
Sep 12, 20263.2 s
Sep 19, 20263.2 s
Sep 26, 20263.2 s
Oct 3, 20263.1 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
228 ms109 msMay 9Oct 24123 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026203 ms
May 16, 2026211 ms
May 23, 2026214 ms
May 30, 2026214 ms
Jun 6, 2026198 ms
Jun 13, 2026178 ms
Jun 20, 2026162 ms
Jun 27, 2026147 ms
Jul 4, 2026140 ms
Jul 11, 2026136 ms
Jul 18, 2026138 ms
Jul 25, 2026135 ms
Aug 1, 2026135 ms
Aug 8, 2026135 ms
Aug 15, 2026131 ms
Aug 22, 2026132 ms
Aug 29, 2026132 ms
Sep 5, 2026130 ms
Sep 12, 2026132 ms
Sep 19, 2026131 ms
Sep 26, 2026130 ms
Oct 3, 2026129 ms
Oct 10, 2026128 ms
Oct 17, 2026128 ms
Oct 24, 2026123 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of imperva.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. imperva.com at 0.6 s0.6 s
  2. imperva.com at 1.1 s1.1 s
  3. imperva.com at 1.7 s1.7 s
  4. imperva.com at 2.3 s2.3 s
  5. imperva.com at 2.9 s2.9 s
  6. imperva.com at 3.5 s3.5 s
  7. imperva.com at 4.0 s4.0 s
  8. imperva.com at 4.6 s4.6 s

imperva.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix53
  • Render-blocking requests

    1.8 s

    30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 56). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 647 KiB

    About 647 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (YouTube, Optanon and piwik.pro and others), adding 1.4 MB and 516 ms of main-thread time.

  • YouTube adds 351 ms

    351 ms

    YouTube costs a phone 351 ms of main-thread work and 964 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    256 KiB

    4 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1,537 HTML elements

    The page has 1,537 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    150 ms · 143 KiB

    About 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • Use efficient cache lifetimes

    150 ms · 79 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 64 ms

    64 ms

    Your server sent the HTML in 64 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.5 s

    4.5 s

    Real visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.6 s

    3.6 s

    Real visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 10.3 s

    10.3 s

    Your largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “PHP2Shell Vulnerability: Protection & Mitigation Guidance G…”.

  • Time to Interactive: 19.5 s

    19.5 s

    The page becomes fully interactive after 19.5 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 254 ms

    254 ms

    Real visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • 33 images without width and height

    33 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 361 ms

    361 ms

    Scripts block taps and scrolling for 361 ms in total while the page loads. Good is under 200 ms.

3 checks passed
  • Tap response (INP) got 39% faster for real visitors

    -39%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 203 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.015

    0.015

    The layout barely moves while loading (CLS 0.015, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.3 MB in 136 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 136 requests on a phone: scripts 1.5 MB (23), images 785 KiB (52) and fonts 570 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    46 KiB

    1 image is downloaded at several times the size a phone draws it, for example thales-imperva-logo.png at 779 px wide, shown at 124 px. Resized copies would save about 46 KiB.

  • 2 images in older formats

    2 images (283 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (283 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9096
  • 26 images without alt text

    26 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7793
  • 51 links crawlers can't follow

    51 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 17 links with vague text

    17 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 153 internal links, 29 external

    The homepage links to 153 pages on imperva.com and 29 external pages.

7 checks passed
  • Meta description: 143 characters

    Your meta description is 143 characters: “Imperva provides complete cyber security by protecting what really matters most—your data and applications—whether on-p…”.

  • One H1 headline

    Your main headline reads: “PHP2Shell Vulnerability: Protection & Mitigation Guidance Get the latest information on affected versions, mitigation, …”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “Cyber Security Leader | Imperva, Inc.”.

  • Canonical URL set

    The canonical URL is https://www.imperva.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, Product, VideoObject and WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.imperva.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,680 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix73
  • 13 pages without a title

    /contact-us, /products/plans, /products/application-security, /products/web-application-firewall-waf, /products/advanced-bot-protection-management and /products/api-security and 7 others have no <title>, so Google invents the link text in results.

  • 13 linked pages hidden from search

    /contact-us, /products/plans, /products/application-security, /products/web-application-firewall-waf, /products/advanced-bot-protection-management and /products/api-security and 7 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 13 pages without a meta description

    /contact-us, /products/plans, /products/application-security, /products/web-application-firewall-waf, /products/advanced-bot-protection-management and /products/api-security and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

Best practices

3 to fixGoogle 5888
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'addEventListener')”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    21 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • http:// does not redirect

    http://imperva.com does not redirect to https, so some visitors land on the insecure version.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://docs.imperva.com/bundle/cloud-application-security/page/api/api.htm.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (imperva.com).

  • Valid certificate (144 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for imperva.com and is valid for another 144 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 59 days

    imperva.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    imperva.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    imperva.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 22 years old

    22 years

    imperva.com was registered in Dec 2003 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

Content and conversion

1 to fix93
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 731 words of copy

    The homepage carries about 731 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Start for Free” and “Contact Us”.

  • 25 calls to action

    The homepage has 25 calls to action, for example “Start for Free”, “Contact Us” and “Start guided tour”.

  • 2 short forms

    2 short forms (0 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 21 testimonial or review blocks, 10 customer or partner logos and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:_spf.thalesgroup.com ip4:52.38.191.241 ip4:82.166.106.195 ip4:168.245.69.22 ip4:168.245.71.146 ip4:19…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector2” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It runs WordPress 6.9.5; the current release is 7.1.3.

Stack

CMS
WordPress 6.9.5
Hosting
Imperva

Company

Employees
485
Founded
2002
Headquarters
San Mateo

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 37 issues on imperva.com, including 20 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25