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imperva.com website review
Visit site (opens in a new tab)Reviewed 27 October 202637 issues · 102 checks
This review found 37 issues worth fixing on imperva.com, 11 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71CClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 3.8 s |
| May 23, 2026 | 3.8 s |
| May 30, 2026 | 3.7 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.1 s |
| Sep 5, 2026 | 3.1 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.2 s |
| Sep 26, 2026 | 3.2 s |
| Oct 3, 2026 | 3.1 s |
| Oct 10, 2026 | 3.0 s |
| Oct 17, 2026 | 3.0 s |
| Oct 24, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 203 ms |
| May 16, 2026 | 211 ms |
| May 23, 2026 | 214 ms |
| May 30, 2026 | 214 ms |
| Jun 6, 2026 | 198 ms |
| Jun 13, 2026 | 178 ms |
| Jun 20, 2026 | 162 ms |
| Jun 27, 2026 | 147 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 136 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 135 ms |
| Aug 1, 2026 | 135 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 132 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 130 ms |
| Sep 12, 2026 | 132 ms |
| Sep 19, 2026 | 131 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 123 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.1 s
1.7 s
2.3 s
2.9 s
3.5 s
4.0 s
4.6 s
imperva.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.8 s30 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 56). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 647 KiBAbout 647 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (YouTube, Optanon and piwik.pro and others), adding 1.4 MB and 516 ms of main-thread time.
YouTube adds 351 ms
351 msYouTube costs a phone 351 ms of main-thread work and 964 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
256 KiB4 images could be 256 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1,537 HTML elements
The page has 1,537 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 143 KiBAbout 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Font display
250 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).
Use efficient cache lifetimes
150 ms · 79 KiB6 files are served with short cache lifetimes, so returning visitors download them again (79 KiB).
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 142 ms. During a long task the page ignores taps.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 64 ms
64 msYour server sent the HTML in 64 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.5 s
4.5 sReal visitors wait 4.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.0 s
2.0 sReal visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 10.3 s
10.3 sYour largest element takes 10.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “PHP2Shell Vulnerability: Protection & Mitigation Guidance G…”.
Time to Interactive: 19.5 s
19.5 sThe page becomes fully interactive after 19.5 s. Good is under 3.8 s.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user INP: 254 ms
254 msReal visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.11
0.11For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.
33 images without width and height
33 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 361 ms
361 msScripts block taps and scrolling for 361 ms in total while the page loads. Good is under 200 ms.
3 checks passed
Tap response (INP) got 39% faster for real visitors
-39%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 203 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.8 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.015
0.015The layout barely moves while loading (CLS 0.015, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 136 requests
3.3 MBYour homepage downloads 3.3 MB in 136 requests on a phone: scripts 1.5 MB (23), images 785 KiB (52) and fonts 570 KiB (8). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
46 KiB1 image is downloaded at several times the size a phone draws it, for example thales-imperva-logo.png at 779 px wide, shown at 124 px. Resized copies would save about 46 KiB.
2 images in older formats
2 images (283 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (283 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
26 images without alt text
26 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h3 → h5 and h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
51 links crawlers can't follow
51 links have no real href, so search engines can't follow them.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
17 links with vague text
17 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
153 internal links, 29 external
The homepage links to 153 pages on imperva.com and 29 external pages.
7 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Imperva provides complete cyber security by protecting what really matters most—your data and applications—whether on-p…”.
One H1 headline
Your main headline reads: “PHP2Shell Vulnerability: Protection & Mitigation Guidance Get the latest information on affected versions, mitigation, …”.
Title: 37 characters
Your title is a healthy 37 characters: “Cyber Security Leader | Imperva, Inc.”.
Canonical URL set
The canonical URL is https://www.imperva.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, Product, VideoObject and WebPage.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.imperva.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,680 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages without a title
/contact-us, /products/plans, /products/application-security, /products/web-application-firewall-waf, /products/advanced-bot-protection-management and /products/api-security and 7 others have no <title>, so Google invents the link text in results.
13 linked pages hidden from search
/contact-us, /products/plans, /products/application-security, /products/web-application-firewall-waf, /products/advanced-bot-protection-management and /products/api-security and 7 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
13 pages without a meta description
/contact-us, /products/plans, /products/application-security, /products/web-application-firewall-waf, /products/advanced-bot-protection-management and /products/api-security and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'addEventListener')”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
21 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://imperva.com does not redirect to https, so some visitors land on the insecure version.
1 link through redirect chains
1 link go through two or more redirects, for example https://docs.imperva.com/bundle/cloud-application-security/page/api/api.htm.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (imperva.com).
Valid certificate (144 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for imperva.com and is valid for another 144 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
Domain expires in 59 days
imperva.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
imperva.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
imperva.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 22 years old
22 yearsimperva.com was registered in Dec 2003 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
About 731 words of copy
The homepage carries about 731 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start for Free” and “Contact Us”.
25 calls to action
The homepage has 25 calls to action, for example “Start for Free”, “Contact Us” and “Start guided tour”.
2 short forms
2 short forms (0 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 21 testimonial or review blocks, 10 customer or partner logos and 2 trust badges.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:_spf.thalesgroup.com ip4:52.38.191.241 ip4:82.166.106.195 ip4:168.245.69.22 ip4:168.245.71.146 ip4:19…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector2” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
- It runs WordPress 6.9.5; the current release is 7.1.3.
Stack
- CMS
- WordPress 6.9.5
- Hosting
- Imperva
Company
- Employees
- 485
- Founded
- 2002
- Headquarters
- San Mateo
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on imperva.com, including 20 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.