indgolabs.com website review

4 images could be 733 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.6 s faster on a phone.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

About 73 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 340 ms faster on a phone.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 350 ms.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

3 third-party services load with your homepage (Shopify, Klaviyo and YouTube), adding 322 KiB and 87 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Poster1_11x17_6d1e182a-5579-4d67-b3c5-ac068fc4dd59.png weighs 732 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 2.3 MB in 155 requests on a phone: images 955 KiB (7), other files 772 KiB (93) and scripts 381 KiB (50). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Poster1_11x17_6d1e182a-5579-4d67-b3c5-ac068fc4dd59.png at 2,000 px wide, shown at 390 px. Resized copies would save about 481 KiB.

1 image further down the page (732 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Your title is only 13 characters: “INDGO – Indgo”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 29 characters: “INDGO Discover What Moves You”. 70 to 160 characters is enough to sell the click.

There are 2 <h1> headlines (“Indgo” and “INDGO Comics”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 12 pages on indgolabs.com and 12 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://indgolabs.com/policies/privacy-policy and https://indgolabs.com/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

5 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 150 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.