ingredien.dk website review

About 504 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

17 files are served with short cache lifetimes, so returning visitors download them again (138 KiB).

A phone's processor spends 4.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,075 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Klaviyo, Klarna and Shopify and others), adding 16.0 MB and 290 ms of main-thread time.

Shopify costs a phone 42 ms of main-thread work and 15.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 images could be 332 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

11 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 450 ms faster on a phone.

Klaviyo costs a phone 106 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 182 ms. During a long task the page ignores taps.

About 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 12.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

Real visitors wait 335 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 164 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 23.4 MB in 461 requests on a phone: media 19.3 MB (5), scripts 1.5 MB (103) and other files 1.5 MB (253). Under 2 MB keeps phones on slow connections fast.

ingredien-logo-wh-2025-800px.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 6.64 g of CO₂e: 796.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

3 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

17 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (9 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 13 characters: “Ingredien A/S”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 4 <h1> headlines (“”, “NEW NEW NEW” and “Nulstil din adgangskode”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 226 pages on ingredien.dk and 19 external pages.

Your homepage links to https://ingredien.dk/collections/hair-styling and https://ingredien.dk/products/efalock-stylingo-hair-dryer, which answer with an error. Visitors hit a dead end and search engines drop them.

https://ingredien.dk/pages/customer-care, https://ingredien.dk/collections/all, https://ingredien.dk/collections/body-care, https://ingredien.dk/collections/svanemaerket, https://ingredien.dk/collections/okologisk and https://ingredien.dk/collections/curly-girl and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://ingredien.dk/pages/customer-care, https://ingredien.dk/collections/all, https://ingredien.dk/collections/hair-care, https://ingredien.dk/collections/body-care, https://ingredien.dk/collections/svanemaerket and https://ingredien.dk/collections/okologisk and 7 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://ingredien.dk/pages/customer-care, https://ingredien.dk/collections/body-care, https://ingredien.dk/collections/saltvandsspray and https://ingredien.dk/products/ingredien-dry-shampoo have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

16 of 75 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Large scripts ship without source maps.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 929 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.