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inheritco.com website review
Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 85 checks
This review found 39 issues worth fixing on inheritco.com, 12 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #74,732 of 100,435 reviewed websitesbeats 22%
- #45,403 of 55,328 online storesbeats 15%
- #42,434 of 50,252 Shopify storesbeats 13%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 163 ms |
| May 23, 2026 | 164 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 185 ms |
| Jun 20, 2026 | 195 ms |
| Jun 27, 2026 | 201 ms |
| Jul 4, 2026 | 205 ms |
| Jul 11, 2026 | 207 ms |
| Jul 18, 2026 | 200 ms |
| Jul 25, 2026 | 196 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 203 ms |
| Aug 15, 2026 | 220 ms |
| Aug 22, 2026 | 235 ms |
| Aug 29, 2026 | 244 ms |
| Sep 5, 2026 | 246 ms |
| Sep 12, 2026 | 244 ms |
| Sep 19, 2026 | 239 ms |
| Sep 26, 2026 | 231 ms |
| Oct 3, 2026 | 221 ms |
| Oct 10, 2026 | 222 ms |
| Oct 17, 2026 | 222 ms |
| Oct 24, 2026 | 229 ms |
| Oct 31, 2026 | 238 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.3 s
4.0 s
4.6 s
5.3 s
Speed
Render-blocking requests
1.4 s21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
7,624 HTML elements
The page has 7,624 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.5 s
A phone's processor spends 5.5 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
450 ms · 792 KiBAbout 792 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Shopify and Google CDN and others), adding 2.0 MB and 1.0 s of main-thread time.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
829 KiB23 images could be 829 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
150 ms · 262 KiB23 files are served with short cache lifetimes, so returning visitors download them again (262 KiB).
Google Tag Manager adds 317 ms
317 msGoogle Tag Manager costs a phone 317 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 132 ms
132 msGoogle CDN costs a phone 132 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
LoyaltyLion adds 50 ms
50 msLoyaltyLion costs a phone 50 ms of main-thread work and 362 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 44 KiBAbout 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 169 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
29 KiBPolyfills for old browsers add 29 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.8 s
21.8 sYour largest element takes 21.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 37.3 s
37.3 sThe page becomes fully interactive after 37.3 s. Good is under 3.8 s.
Speed Index: 12.1 s
12.1 sVisually, the page fills in at 12.1 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 270 ms
270 msReal visitors wait 270 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 43% slower for real visitors
+43%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 163 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 383 ms
383 msScripts block taps and scrolling for 383 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 662 ms
662 msReal visitors wait 662 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 9.2 MB in 402 requests
9.2 MBYour homepage downloads 9.2 MB in 402 requests on a phone: images 5.6 MB (50), scripts 2.3 MB (149) and other files 795 KiB (124). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.
2 images far larger than shown
898 KiB2 images are downloaded at several times the size a phone draws them, for example 10.29_2.svg at 1,688 px wide, shown at 390 px. Resized copies would save about 898 KiB.
About 2.6 g of CO₂ per visit
2.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.61 g of CO₂e: 313.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
17 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 18 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (260 characters)
Your meta description is 260 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
484 internal links, 24 external
The homepage links to 484 pages on inheritco.com and 24 external pages.
5 checks passed
Title: 56 characters
Your title is a healthy 56 characters: “Women's Modest Clothing - Inherit Clothing – Inherit Co.”.
Canonical URL set
The canonical URL is https://www.inheritco.com/.
Structured data in place
Structured data found: ClothingStore, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.inheritco.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.inheritco.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,836 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.inheritco.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.inheritco.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
https://www.inheritco.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://www.inheritco.com/collections/all, https://www.inheritco.com/customer_authentication/redirect, https://www.inheritco.com/products/adjustable-layering-cami, https://www.inheritco.com/products/womens-black-no-cling-leggings and https://www.inheritco.com/collections/holiday have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.
3 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Refused to apply style from 'https://www.inheritco.com/cdn/shop/t/666/assets/section-shopping-categories.css?v=737559' …”.
2 checks passed
Tap targets are thumb-sized
29 of 29 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 830 words of copy
The homepage carries about 830 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up for 15% Off Your First Order!”.
63 calls to action
The homepage has 63 calls to action, for example “Sign Up for 15% Off Your First Order!”, “Home + Hearth Shop” and “Made in the USA Shop”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 12 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Opening hours shown
Your opening hours are on the homepage.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
38 cookies set on arrival
38Opening the homepage sets 38 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
57 other companies contacted
Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at inheritco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Intelligems A B Testing · Okendo · Loyalty Rewards And Referrals · Attentive · Sortd Merchandiser · Klaviyo Email Marketing Sms · Redo · Pinterest Save Button · Lyve Shoppable Video Stream · Videowise Connect · Simprosys Google Shopping Feed · Hulk Form Builder · Smart Accessibility · zonos.com · attn.tv · getredo.com · googleapis.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Morris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on inheritco.com, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.