inksmith.ca website review

12 files are served with short cache lifetimes, so returning visitors download them again (148 KiB).

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

About 121 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 2.7 s on main-thread work while loading, 801 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 third-party services load with your homepage (Hubspot, Shopify and Klaviyo and others), adding 611 KiB and 303 ms of main-thread time.

About 25 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.

2 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Your largest element takes 11.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Tow male students looking at 3D printed dinosaur skull, wit…”.

The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.2 MB in 175 requests on a phone: other files 917 KiB (74), scripts 692 KiB (68) and images 412 KiB (18). Under 2 MB keeps phones on slow connections fast.

Homepage_Banner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

14 visible links have no text or label, so screen readers cannot say where they go.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 62 pages on inksmith.ca and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.inksmith.ca/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://www.inksmith.ca/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.inksmith.ca/customer_authentication/redirect, https://www.inksmith.ca/collections/all, https://www.inksmith.ca/policies/shipping-policy, https://www.inksmith.ca/blogs/news/tagged/coding and https://www.inksmith.ca/blogs/news/tagged/made-in-canada have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.inksmith.ca/customer_authentication/redirect, https://www.inksmith.ca/collections/3d-printers, https://www.inksmith.ca/collections/robotics, https://www.inksmith.ca/collections/laser-cutters, https://www.inksmith.ca/collections/vinyl-cutters-materials-accessories and https://www.inksmith.ca/pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 418 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 14 cookies (measured from a US location before any click).

Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.