innovant.com website review

13 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

Your mobile performance score is 80 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

About 76 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (116 KiB).

1 third-party service load with your homepage (Hubspot), adding 130 KiB and 84 ms of main-thread time.

About 18 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Discover What's New”. Most of its time is element render delay (2.3 s).

The page becomes fully interactive after 3.9 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.5 MB in 77 requests on a phone: images 3.8 MB (37), scripts 416 KiB (24) and fonts 196 KiB (3). Under 2 MB keeps phones on slow connections fast.

2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example INN.105_WebImages_HomePage_Carousel1_2-3840x1868.jpg at 3,280 px wide, shown at 390 px. Resized copies would save about 2.2 MB.

23 images (3.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.27 g of CO₂e: 152.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 19 characters: “Homepage - Innovant”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 113 pages on innovant.com and 10 external pages.

https://innovant.com/products has no meta description, so Google writes the search snippet from whatever text it finds.

https://innovant.com/about-us, https://innovant.com/careers, https://innovant.com/projects/financial-services-client and https://innovant.com/product/ready-bench have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

14 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 601 words of visible text.

Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.